The Entrepreneur's Guide To Modern Marketing

The Entrepreneur's Guide To Modern Marketing
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We live in what experts call, a «Gig Economy» where businesses can outsource small jobs from just about anywhere, from anyone, at anytime. Advances in technology and speed of communication online has meant that it is now cheaper than ever to hire marketing services from anywhere in the world. Our society has also changed and the way people buy has suddenly changed along with it. Buyers are doing more research online before acquiring products and services. Buyers progress from educating themselves, researching the best options, through to comparing brands and selecting who gets their money and loyalty. Sadly, most businesses lack the know-how to scale marketing and profits in this new landscape. Recent marketing technology, like automation, cross-platform data tracking and artificial intelligence means that now businesses can achieve the same output as a team of fully qualified marketers, for less than one marketer salary per year. If only they knew how. Now finally, with The Entrepreneur's Guide To Modern Marketing by Marketing Coach Justin Theng, business owners have a cheat sheet to understand how to build scalable businesses geared for growth. For the last 15 years Justin has helped grow the revenue of hundreds of businesses ranging from large household brand names to small businesses and startups. As a multi-award winning marketer, speaker and author, Justin is listed as one of the top consultants in Australia by HubSpot International. Via his business, Growth Coaches, many of Justin's clients have gone on to huge success in their business. Now in The Entrepreneur's Guide To Modern Marketing, Justin manages to remove the confusion and hype with his easy to implement system for attracting, converting and delighting.

Оглавление

Justin Theng. The Entrepreneur's Guide To Modern Marketing

Introduction

What to Expect

Your Role in Marketing

Tools vs Technique

The 3M Marketing System

The Accelerators

The Map Accelerators

The Message Accelerators

The Method Accelerators

Ready To Go?

Build A Market

Buyer Persona Basics

Why Buyer Personas Matter

A Quick Overview Of The Sections

Now Onto The Advanced Sections

What Personality Does Your Buyer Have?

How to Construct an Advanced Buyer Persona

Create a Marketing Message

A Good CEO Owns The Message, But The Best CEOs ARE The Message

Why The Marketing Message Matters

Your Brand Message

The Value Radar

The WHY

The WHAT

The HOW

A Story About Radars

Using The Worksheet

Elon Musk Got Me On his Value Radar

Back To You

More Ways To Keep Your Buyer Engaged On Their Journey

Horizontal Flow

Vertical Flow

The Secret To A Landing Page That Works Is Having An Irresistible Offer

Developing Your Why, What and How

Create Your Pipeline With The FFFunnel

The Buyer’s Journey

Why The FFFunnel™ Matters

Digging A Little Deeper

How To Plan Your Content Using The FFFunnel

Why Do I Call It The FFFunnel?

More About The Funded Row

The Buyer Journey Is Not Linear

Leverage A Team

Marketers And Marketeers

I Know What It’s Like To Wear Way Too Many Hats

What To Own and What To Delegate

Own The Numbers

Own The Campaign Plan

Install Technology

The Technical Setup

Instant Assessment Time

The Items On The Map

The Platforms And Tools

Tap Into Traffic Sources

Why Traffic Sources Either Make Money or Waste Money

What Sources Are Available To Your Business. Host Beneficiaries

Linkedin

Google Ads

3 Types Of Ad Copywriting

Organic Traffic

Getting The Mix Right

Facebook Ads

Phew!

Switch On Automation

Why Your Competition Is Using Automation

What To Automate

Goal

Reality

Options

Winners

Tinker

Harness

Thanks For Reading

About The Author

Glossary Of Marketing Terms Used In This Book. A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

Отрывок из книги

Congratulations on taking the first step to building a successful marketing system in your business. If you’re like most entrepreneurs, you’ve probably already attempted marketing of some description, but since you’re reading this book, you also probably feel the results could have been better.

I write this book with two goals in mind. My first aim is to help entrepreneurs that already have marketing strategies in place. I want you to be able to have a look at your strategies and see how we can tweak it so you can eventually scale up. Second, I want to help entrepreneurs who are new to digital marketing. This book will help you create a step-by-step marketing strategy so you can hit the ground running.

.....

On the right of the worksheet, you see some scales:

You need to do this because at the core of anything that a human being does, there is at least one of six basic human motivations. People are either driven by a quest for:

.....

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