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THE ENTREPRENEURIAL MOM’S GUIDE TO RUNNING YOUR OWN BUSINESS
Introduction
1. Why Are You Reading This Book?
1.1 Am I taking any money as a salary?
1.2 Am I spending time growing my business to become more profitable?
1.3 Am I energized by what I am doing?
1.4 Am I properly balancing home and work life?
1.5 Do I remember to act reasonably when I discipline my children?
1.6 Do I get much time to invest in my marriage or relationships outside of my business?
2. How to Use This Book
1. A New Economic Reality — Entrepreneurial Mothers
1. Motherhood: Reclaiming the Title and Living the Dream
2. Defining Success
2. Business Planning
1. Making the Business Profitable
2. Components of Your Business Plan
2.1 Executive summary
2.2 Mission, vision, and values statements
2.3 Corporate structure
2.4 Company history
2.5 Product pricing
2.6 Target market analysis
2.6a Market share analysis
2.7 Competitor analysis
2.8 Industry analysis
2.9 Management plan
Sample 1: Job Description
2.9a Sales plan
2.10 Strategic alliances
2.11 Marketing strategies
2.12 Production processes
2.13 Distribution strategies
2.14 SWOT analysis
Sample 2: SWOT Analysis
2.15 Operations plan
2.16 Financial plan
2.16a Personal financial summary
2.16b Start-up costs
2.16c First year cash-flow projection
2.16d Four-year cash-flow projections
3. Review Your Business Plan
3. Intellectual Property
1. Patent
2. Copyright
3. Trade Secret
4. Trademark
5. Monitoring Your Intellectual Property
4. Building Your Dream Team
1. Childcare Network
2. Computer Expert
3. Banker
4. Graphic Designer
5. Virtual Assistant
6. Vendors
7. Media Connections
8. Your Community
9. Bookkeeper and Accountant
10. Commercial Lease Agent
11. Lawyers
11.1 Finding a lawyer to help you set up your business
5. Hiring And Managing Your Team
1. Finding Good Employees
2. Interviewing Potential Employees
3. References
4. Evaluations
5. Motivating Employees
6. Using Virtual Staff
7. When Trouble Arises
8. Termination
6. Research
1. Sourcing Raw Materials
2. Sourcing Manufacturers
3. Reducing Costs on Every Level
4. Learning to Automate Your Business
Case Study: Baby Gourmet Foods Inc
7. Finding Money to Go Forward
1. Going to the Bank
2. Finding a Business Partner
2.1 Negotiating the partnership agreement
3. Factoring
4. Professional Investors
4.1 Negotiating a shareholder’s agreement
4.1a Executive management agreement
4.1b Contribution
4.1c Mechanisms to remove a shareholder or to leave the company
4.1d Operation and control
4.1e Share restrictions
4.1f Financing
4.1g Death of a shareholder and insurance
4.1h Limitation of liability and indemnification
5. Finding the Right Investor
6. Managing Your Money
6.1 Understand cash flow
6.2 Have a plan for when a cash crisis strikes
6.3 When tough times hit
7. Learn to Negotiate
Case Study: Using Professional Investors
8. Your Marketing Plan
1. Budget for Your Marketing
2. Build Your Brand
3. Tools for Planning Your Marketing Initiatives
3.1 Website
3.2 Search engine optimization
3.3 Social media
3.4 Blogs
3.5 Celebrity gifting suites
3.6 Trade shows
3.7 YouTube
3.8 Podcasts
3.9 Email marketing
3.10 Online reviews
3.11 Awards
3.12 In-person networking
3.12a Seven steps to successful networking
4. Building Your Own Public Relations Campaign
Sample 3: Press Release
4.1 Media kit
4.2 Press pages
Case Study: Disney’s Marketing
9. Preparing A Sales Plan
1. Forecasting Sales
2. Cold Calling
3. Terms of Sale
4. Credit Policy
10. Managing Your Relationships
1. Remember Your Spouse’s Place in Your Life
Blog: Working with Husband (February 2010)
2. Keeping Things Good between You and Your Business Partner
3. Customer Relations
4. Setting Boundaries
Case Study: The Brazilian Wax Specialist
11. Strategizing Your Time
1. Delegate Responsibility
2. Get Organized!
2.1 Little black book
2.2 Action folder
2.3 Prevention is key
3. The Importance of Balancing Your Life and Work
3.1 Tuning into Your Body
12. Your Exit Strategy
1. Selling Your Business
2. The Power of Choice — Going Forward
Appendix 1 — Your Toolkit
Appendix 2 — Resources
Acknowledgments
Dedication
About the Author
Notice
Self-Counsel Press thanks you for purchasing this ebook
Contents
“A better term for failure is feedback.”
— Jesse Wilson
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• how to build a website and how to update it;
• how to network;
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