Реклама. ООО «ЛитРес», ИНН: 7719571260.
About the author
Childhood and love for art
KVN and own business
Seeing the right decisions
Chapter 1. Directing ads and music videos
1.1.History
1.2 Genres and types of directing
1.2.1 Television directing (ТD)
1.2.2. Film direction
1.2.3. Documentary directing
1.2.4. Directing ads
1.3. Effective advertising technologies
1.4. Promotion
Chapter 2. Professional programs and installation techniques
2.1 Kuleshov editing rules
2.2. Technology editing
2.3. Non-linear editing programs
Chapter 3. Forms of a modern video clip
Chapter 4 Working as a Director with a producer, artist, and musical material
4.1 Working with a producer
4.2. What is a problem statement?
4.3. Explication
Chapter 5. Working on the creative and technical brief for the video clip and commercial
5.1. What is a brief?
5.2. What you need to fill out the brief correctly?
Chapter 6. Creating a video: working on a synopsis, directing the script, creating a mudboard, storyboard and animatic
Chapter 7. Working with the artist, working out the role and image
7.1. How to overcome the constraint to feel comfortable in any image
Chapter 8. Stages of video clip production: from idea to implementation
8.1. Concept
8.2. Pre-production
8.3. Production
8.4. Post-production
Chapter 9. Self-promos, showreels and social networks: why they are so important for the video clip Director?
9.1. Self-promo
9.2. Showreel
9.3. Social networks and SMM: what it is
Chapter 10. Visual references
Chapter 11. The best Directors of advertising
Khairulla Saidullaev is a director, scriptwriter, founder and inspirer of Alladin Group Event & Production company. Was born on April 18, 1978 in a small green town in the Kentau mountains, in the south of Kazakhstan.
It was a different time, a different era, when people read, talked, went to visit each other, when they empathized, were sad and rejoiced for each other sincerely and without any other intent. It was a different world with its own advantages and disadvantages.
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In this regard, I would like to note the achievements of screen art directing, which uses computer graphics, moving images, and slide shows based on the storyline.
Visual content and live videos are an effective promotion tool. Today, such advertising is in high demand due to the increased development of market relations. Creating such content is possible only with the help of competent advertising direction. Numerous technologies and tools are also used to create effective advertising. We will talk about them later.
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