Storytelling with Data

Storytelling with Data
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"If you're as interested in Japan as I am, I think you'll find that The Power to Compete is a smart and thought-provoking look at the future of a fascinating country." – Bill Gates, "5 Books to Read This Summer" Father and son – entrepreneur and economist – search for Japan's economic cure The Power to Compete tackles the issues central to the prosperity of Japan – and the world – in search of a cure for the "Japan Disease." As founder and CEO of Rakuten, one of the world's largest Internet companies, author Hiroshi Mikitani brings an entrepreneur's perspective to bear on the country's economic stagnation. Through a freewheeling and candid conversation with his economist father, Ryoichi Mikitani, the two examine the issues facing Japan, and explore possible roadmaps to revitalization. How can Japan overhaul its economy, education system, immigration, public infrastructure, and hold its own with China? Their ideas include applying business techniques like Key Performance Indicators to fix the economy, using information technology to cut government bureaucracy, and increasing the number of foreign firms with a head office in Japan. Readers gain rare insight into Japan's future, from both academic and practical perspectives on the inside. Mikitani argues that Japan's tendency to shun international frameworks and hide from global realities is the root of the problem, while Mikitani Sr.'s background as an international economist puts the issue in perspective for a well-rounded look at today's Japan. Examine the causes of Japan's endless economic stagnation Discover the current efforts underway to enhance Japan's competitiveness Learn how free market "Abenomics" affected Japan's economy long-term See Japan's issues from the perspective of an entrepreneur and an economist Japan's malaise is seated in a number of economic, business, political, and cultural issues, and this book doesn't shy away from hot topics. More than a discussion of economics, this book is a conversation between father and son as they work through opposing perspectives to help their country find The Power to Compete.

Оглавление

Knaflic Cole Nussbaumer. Storytelling with Data

foreword

Acknowledgments

About the Author

introduction

Bad graphs are everywhere

We aren’t naturally good at storytelling with data

Who this book is written for

How I learned to tell stories with data

How you’ll learn to tell stories with data: 6 lessons

Illustrative examples span many industries

Lessons are not tool specific

How this book is organized

chapter 1. the importance of context

Exploratory vs. explanatory analysis

Who, what, and how

Who

What

How

Who, what, and how: illustrated by example

Consulting for context: questions to ask

The 3-minute story & Big Idea

Storyboarding

In closing

chapter 2. choosing an effective visual

Simple text

Tables

Graphs

Points

Lines

Bars

Area

Other types of graphs

To be avoided

In closing

chapter 3. clutter is your enemy!

Cognitive load

Clutter

Gestalt principles of visual perception

Lack of visual order

Non-strategic use of contrast

Decluttering: step-by-step

In closing

chapter 4. focus your audience’s attention

You see with your brain

A brief lesson on memory

Preattentive attributes signal where to look

Size

Color

Position on page

In closing

chapter 5. think like a designer

Affordances

Accessibility

Aesthetics

Acceptance

In closing

chapter 6. dissecting model visuals

Model visual #1: line graph

Model visual #2: annotated line graph with forecast

Model visual #3: 100 % stacked bars

Model visual #4: leveraging positive and negative stacked bars

Model visual #5: horizontal stacked bars

In closing

chapter 7. lessons in storytelling

The magic of story

Constructing the story

The narrative structure

The power of repetition

Tactics to help ensure that your story is clear

In closing

chapter 8. pulling it all together

Lesson 1: understand the context

Lesson 2: choose an appropriate display

Lesson 3: eliminate clutter

Lesson 4: draw attention where you want your audience to focus

Lesson 5: think like a designer

Lesson 6: tell a story

In closing

chapter 9. case studies

CASE STUDY 1: Color considerations with a dark background

CASE STUDY 2: Leveraging animation in the visuals you present

CASE STUDY 3: Logic in order

CASE STUDY 4: Strategies for avoiding the spaghetti graph

CASE STUDY 5: Alternatives to pies

In closing

chapter 10. final thoughts

Where to go from here

Building storytelling with data competency in your team or organization

Recap: a quick look at all we’ve learned

In closing

Bibliography

Отрывок из книги

We’ve all been victims of bad slideware. Hit-and-run presentations that leave us staggering from a maelstrom of fonts, colors, bullets, and highlights. Infographics that fail to be informative and are only graphic in the same sense that violence can be graphic. Charts and tables in the press that mislead and confuse.

It’s too easy today to generate tables, charts, graphs. I can imagine some old-timer (maybe it’s me?) harrumphing over my shoulder that in his day they’d do illustrations by hand, which meant you had to think before committing pen to paper.

.....

I will give you practical guidance that you can begin using immediately to better communicate visually with data. We’ll cover content to help you learn and be comfortable employing six key lessons:

Throughout the book, I use a number of case studies to illustrate the concepts discussed. The lessons we cover will not be industry – or role – specific, but rather will focus on fundamental concepts and best practices for effective communication with data. Because my work spans many industries, so do the examples upon which I draw. You will see case studies from technology, education, consumer products, the nonprofit sector, and more.

.....

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