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Группа авторов. The crisis will be back. What is to be done?
Frequency and Causes of Crises
Economy is a big roulette game
Run uphill from a tsunami
Substitution or destitution?
Kinds of crises
“Business Resection” or Ways to Cut Spending
Take urgent action!
Crisis as foothold for new victories
Survival of the Most Adaptable and Nimble
Beware of banking minefields
Cheating the death of business
Transcending Routine Products and Familiar Markets
Thunderstorm, not a conflagration
Turf wars
Pushing the boundaries
Crises are Bulldozers of Change – Let’s Learn to Handle Them
Great Depression as disaster reference
Loyal customers will be back
Stay cool about the demand
About the Author
Отрывок из книги
Some experts believe that crises are cyclical. Yet harnessing cycles of crises for your own benefit is very much like playing roulette. Imagine a classic roulette table with a green felt betting mat.
Let me explain one detail for those of you who do not know the rules – just look at the three vertical columns of numbers and then locate the three rectangles under the numbers 34, 35, and 36. Placing a chip into one of these three pockets wins you 2 to 1 if the ball settles on any of the numbers in the respective column, meaning your chip will get you two more.
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– a crisis always strikes suddenly however hard you may have been on the watch for it or tried predicting its onset;
– business activity is brought to a standstill for an average of 1—3 years;
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