Реклама. ООО «ЛитРес», ИНН: 7719571260.
Chapter 1: Introduction
Getting to know the world of phone sales
The value of effective phone communication
Chapter 2: Preparing for a Call
Target audience analysis
Development of personalized scripts
Chapter 3: The Art of First Impressions
Creating a Compelling Introduction
Psychology of first contact
Chapter 4: Secrets of a Successful Dialog
Active listening and empathy
Formulation of questions that open the dialog
Chapter 5: Overcoming Objections
Identifying typical objections
Techniques of persuasion and overcoming doubts
Chapter 6: Strategies for working with decision Makers
How to attract the attention of decision makers
Building trusting relationships with key people
Chapter 7: Using Technology in Phone Sales
Effective use of the CRM system
Optimize your working hours with modern technologies
Chapter 8: Evaluating and improving skills
Analysis of call results
Contingent training and development
Chapter 9: Advanced Sales Strategies
Upselling and cross-selling by phone
Building long-term customer relationships
Chapter 10: Ethics and Professionalism
Compliance with ethical standards in phone sales
Developing a professional reputation
Conclusion: The Road to Excellence in Phone Sales
Reflection on the path of development
Setting new goals and objectives
From the author
A gray afternoon in which the whole world of phone sales is whispering softly begins on the first page of this chapter. Virtuoso sales managers understand that the key to successful calls is not only holding the phone, but also mastering the art of masterfully entering into a conversation.
Let’s divide this path into two parts: the technical and psychological aspects of masterly acquaintance with the client. From the first words of your introduction, you should give off a breath of professionalism and attention.
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The importance of effective phone communication cannot be overemphasized. Your voice is not just a sound, it is an instrument that turns into a symphony of trust and understanding in masterly hands. This is not just a conversation, it is a dance of words, in which every step is important and every movement counts.
The secret to effective communication lies in the art of «listening» in the broadest sense of the word. This is not only paying attention to what is being said, but also catching the subtlest shades of emotions that sound on the phone. It’s like feeling the rhythm and intonation of every moment of a conversation.
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