MaFIA: Killer Marketing for Indie Authors

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Kristen Boone's Marie. MaFIA: Killer Marketing for Indie Authors

Chapter 1: CREATING AN AUTHOR BRAND

Chapter 2: PACKAGING YOUR BOOK OR eBOOK

Chapter 3: PROMOTIONAL COPY

Chapter 4: YOUR WEBSITE

Chapter 5: DO IT YOURSELF WEBSITE SEO*

Chapter 6: SOCIAL MEDIA

Chapter 7: ADVERTISING

Chapter 8: MEDIA RELATIONS

Chapter 9: INDIE POWER

Master Checklist

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So, you’ve decided to give the big publishing houses the bird and strike out on your own as an independent author. Way to stick it to The Man! I should re-phrase that and say “Way to try and stick it to The Man” because if you aren’t successful, you aren’t sticking it to anyone but yourself. That is the whole reason I am writing this book: I want to use my ten plus years of corporate marketing and advertising experience to help indie authors like you get out there and be successful regardless of a system that often seems stacked against you.

This is the book I wish I had when I wrote my first indie book. It gives detailed instruction on how to:

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Words say a lot, but so does color and it communicates a lot faster than any other tool you have in marketing and design. Carefully select art work, website and logo colors that communicate your personal brand and keep it consistent in everything you do. For example, if your personality and subject matter are very serious in tone, you should use heavier colors and possibly stronger lines and more serious imagery in your designs. If you are wacky, perhaps bright, random colors combined with funny pictures would best reflect your personality. And while your design style may get updated along with the trends over the years, your color palette should stay the same. We’ll talk about strategic design (and content) in more depth in later chapters.

Voice and Tone

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