How To Write a Business Proposal and Other Marketing Documents
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Lanette Inc. Zavala. How To Write a Business Proposal and Other Marketing Documents
Introduction
Chapter 1. Open The Door To A Proposal With A Business Marketing Portfolio
Chapter 2. Example Of A Business Marketing Portfolio
Chapter 3. Establishing A Budget Before Writing The Proposal
Chapter 4. Three Mock Business Proposals
Chapter 5. How To Write A Business Proposal Four Different Ways
Conclusion. Business Beyond The Proposal
Отрывок из книги
Writing a business proposal starts a major project that delivers revenue for your company and bears its overhead expenses. Carrying that proposal out to the last step successfully finishes the project. To say that preparing and writing a business proposal before implementing it requires hard work would certainly be cliché. Realistically, of course, “hard work” accurately describes business proposal writing and the tasks that surround it. When there is a request for a business proposal by a prospective client, what lies ahead is more than just the opportunity to generate new business.
My parents, who have been entrepreneurs since 1977, have pointed out that sometimes an entrepreneur or executive has to work during hours when everyone else might be asleep. (Of course, that possible mindset of an achiever does not negate maintaining adequate rest for clear thinking.) What their statement does affirm – based on their own successes, hardships, and even some failures within Corporate America – is this: Effective enterprise within sales management far exceeds routine tasks contained within normal business hours and mere procedural activity.
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Highlights Of The Following Chapters
Before a business proposal is written, effective actions must be implemented. These actions strategically lead up to the opportunity to write it. Then, after the business proposal is written, every method of follow-up increases in importance because, if a deal is terminated, all time and money spent up to that point has been wasted.
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