How To Write a Business Proposal and Other Marketing Documents

How To Write a Business Proposal and Other Marketing Documents
Автор книги: id книги: 1634793     Оценка: 0.0     Голосов: 0     Отзывы, комментарии: 0 782,29 руб.     (8,02$) Читать книгу Купить и скачать книгу Купить бумажную книгу Электронная книга Жанр: Маркетинг, PR, реклама Правообладатель и/или издательство: Ingram Дата добавления в каталог КнигаЛит: ISBN: 9781456610708 Скачать фрагмент в формате   fb2   fb2.zip Возрастное ограничение: 0+ Оглавление Отрывок из книги

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Building a small business or establishing yourself as a marketing executive can prove to be the toughest of challenges in your career. But it can also be one of the most rewarding decisions a hard-working achiever can make. As lucrative opportunities demanding your products and services become available in various industries, you can stretch the earning capacity within your sales and marketing department with effective business proposals.<br><br>Business proposal writing may often be a simple task. In other cases, it can be complex and time consuming. The demands and interests of decision-makers influence the level of effort you as a supplier will have to produce in a proposal.<br><br>How To Write A Business Proposal And Other Marketing Documents provides business insight and steps on:<br>How To Write A Business Proposal Four Different Ways<br>How To Write A Business Marketing Portfolio<br>How To Prepare An Oral Presentation<br><br>Using sample business proposals (in the formats of outline, summary, and basic quote), a sample business marketing portfolio, and sample business cover letters, author Lanette Zavala offers practical advice for small business owners and executives in Corporate America.

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Lanette Inc. Zavala. How To Write a Business Proposal and Other Marketing Documents

Introduction

Chapter 1. Open The Door To A Proposal With A Business Marketing Portfolio

Chapter 2. Example Of A Business Marketing Portfolio

Chapter 3. Establishing A Budget Before Writing The Proposal

Chapter 4. Three Mock Business Proposals

Chapter 5. How To Write A Business Proposal Four Different Ways

Conclusion. Business Beyond The Proposal

Отрывок из книги

Writing a business proposal starts a major project that delivers revenue for your company and bears its overhead expenses. Carrying that proposal out to the last step successfully finishes the project. To say that preparing and writing a business proposal before implementing it requires hard work would certainly be cliché. Realistically, of course, “hard work” accurately describes business proposal writing and the tasks that surround it. When there is a request for a business proposal by a prospective client, what lies ahead is more than just the opportunity to generate new business.

My parents, who have been entrepreneurs since 1977, have pointed out that sometimes an entrepreneur or executive has to work during hours when everyone else might be asleep. (Of course, that possible mindset of an achiever does not negate maintaining adequate rest for clear thinking.) What their statement does affirm – based on their own successes, hardships, and even some failures within Corporate America – is this: Effective enterprise within sales management far exceeds routine tasks contained within normal business hours and mere procedural activity.

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Highlights Of The Following Chapters

Before a business proposal is written, effective actions must be implemented. These actions strategically lead up to the opportunity to write it. Then, after the business proposal is written, every method of follow-up increases in importance because, if a deal is terminated, all time and money spent up to that point has been wasted.

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