Money & Mindfulness
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DO YOU HAVE BIG DREAMS AND BIG PLANS, BUT LACK THE RESOURCES TO PURSUE THEM? DO YOU FIND YOURSELF SAYING 'IF ONLY I HAD THE MONEY…'? ARE YOU TOO EMBARRASSED TO ASK OTHERS FOR HELP?<br /> <br />In her bestselling book Daring &amp; Disruptive and its sequel Life &amp; Love, serial entrepreneur Lisa Messenger shared the business insights gathered in more than a decade of success across multiple industries, including how to identify your true purpose, pinpoint your passions and create the working life most only dream of. But, let's be honest, you need the means to make it all happen.<br /> <br />In her latest book, she tackles a topic with a stigma – money! What would you do if money was no object, how can anyone find profit in the impossible and – her personal bugbear – when will 'gunnas' stop using lack of money as an excuse for not stepping out of their comfort zone and pursuing their purpose?<br /> <br />Mixing advice from mentors, experts and famous role models, with lessons learned in her own entrepreneurial journey, Lisa reveals how she built a global brand, and launched a magazine sold in 37 countries, without having to borrow a single cent from a bank. <br /> <br />This is from a woman who, years before, could barely afford to buy toothpaste.<br /> <br />In the self-deprecating manner that has become her trademark style, Lisa shares her own journey, clearly stating she is not a guru when it comes to finances, but has used fresh thinking and creative ideas to fuel a burgeoning business. <br /> <br />She will help you appreciate your real value, amplify your self-worth and find the means to achieve everything you dream of.<br /> <br />Many of us are raised to believe it's rude to talk about money. <br /> <br />But as a self-proclaimed disruptor, this entrepreneur wants to put a bomb in the bank vault and blow it wide open…
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I couldn’t care less about money. You probably weren’t expecting that opening line, but in all honesty, it’s the truth… I couldn’t care less about money for money’s sake. I do, however, care about money for a host of other reasons. I don’t want or need big, fancy things nor have I ever craved a super-duper, overflowing bank account. BUT, and it’s a very big ‘but’, I have discovered that money buys you freedom, choice and, more often than not, a platform to make a difference in the world. For me personally, money is a means to fill my life with positive experiences – and to extend that positivity to people I love and the inspiring community growing around myself and The Collective.
This is why I’m now an unapologetic oversharer when it comes to money and why, over the next few chapters, I will talk with raw honesty about my journey. I’ll talk figures: like my plan to have revenue of AU$50 million in the next two years. I’ll talk mistakes: we once printed the wrong date in a book that cost us AU$10,000 and a staff member and I had to sort it out over Christmas while I had the worst food poisoning of my life. I’ll talk about learned strategies: finding money in places it apparently doesn’t exist (loans, crowdfunding and venture capital are not routes I have taken, but I have found money in unlikely places through partnerships and sponsorship). And, more importantly, I’ll talk about how our money mindsets and attitudes can affect our chances of succeeding.
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I know the exact yearly income that I could very comfortably live on (and I don’t desire any more than that for personal use), and yet I want to make a hundred times that; well into the tens of millions, because I need to in order to expand and amplify my brand and my purpose – to use myself as a conduit to be an entrepreneur for entrepreneurs, to live my own life out loud so others can see it and hopefully, be inspired by it. This is why my visioning is very specific and why I recommend that you also pinpoint your own dream income, financial timeline and end goal. I’m not the only one who believes in this strategy; for years those in the know have been visioning in detail.
In 1937, in the depth of the Great Depression, a book called Think and Grow Rich became a bestseller. The author, Napoleon Hill, was a former advisor to President Franklin D Roosevelt and for the book, he interviewed more than 500 of the most successful men in the country to try and calculate the key to their good fortune. “Define the exact amount of money you desire,” he writes. “It is not sufficient merely to say, ‘I want plenty of money’. Be specific as to the amount.”
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