Оглавление
Lisa Welchman. Managing Chaos
MANAGING CHAOS
HOW TO USE THIS BOOK. Who Should Read This Book?
What’s in This Book?
What Comes with This Book?
FREQUENTLY ASKED QUESTIONS. What is digital governance in the first place?
We don’t “govern” things inside our organization. Why should we govern digital?
We don’t need a governance framework. Can’t we just have the main Web team decide everything and run everything? After all, we know what we’re doing
We’re an agile shop, so do we still need governance? Doesn’t governance just slow stuff down?
OK, I get all the digital governance stuff, and I’m a believer, but I have no authority to establish digital governance in my organization. What do I do if no one cares enough to want to create a framework?
Aren’t policies and standards different ways of talking about the same things? What’s the difference between a policy and a standard?
Our organization is too innovative for standards. Doesn’t creating standards stifle creativity and cutting-edge development?
CONTENTS
FOREWORD
INTRODUCTION
PART I
CHAPTER 1
Why “Governance?”
What Is Digital Governance?
Digital Strategy
Digital Policy
Digital Standards
The Power of the Framework
Your Digital Governance: How Bad Is It?
CHAPTER 2
What Is Your Digital Team?
Your Core Team
Core Team Program Management
Core Team Product Management
Keeping the Core Whole
The Dispersed Core
Your Distributed Digital Team
Committees, Councils, and Working Groups
Your Extended Team
Exercise: Establishing Your Field
CHAPTER 3
The Organizational Response to Digital
Who Should Define Digital Strategy?
Do You Really Need a Separate Digital Strategy?
Is Your Leader a Digital Conservative or a Digital Progressive?
Digital Conservatives
Digital Progressives
CHAPTER 4
Finding Your Digital Policy
Policy Is Boring and Standards Aren’t
Policy Attributes
Identifying a Policy Steward
Assigning Policy Authorship Responsibilities
Writing Digital Policy
Raising Awareness About Digital Policy
CHAPTER 5
Why Digital Standards Are Important
Identifying a Standards Steward
Standards Definition and Documentation
Standards Dissemination
Standards Implementation
Standards Compliance Measurement
Identifying Standards Authors
Finding the Experts: Input vs. Decision-Making
Input and Decision-Making Exercise
CHAPTER 6
The Five Factors
Factor 1: Corporate Governance Dynamics
Factor 2: External Demands
Market-Specific Demands
Geography-Related Demands
Factor 3: Internet and World Wide Web Governance
Factor 4: Organizational Culture
Factor 5: The Nature of Your Digital Presence
Don’t Give Up
CHAPTER 7
Identifying a Sponsor and an Advocate
Populating the Design Team
Team Leadership
Team Membership
Starting the Design Effort
Understand Your Digital Landscape
How Long Will It Take?
At Last—Implementing the Framework
CHAPTER 8
Reason One: The Transformation Is Too Hard
Reason Two: We’re Too Important to Fail
Reason Three: We’re Too Profitable to Fail
Reason Four: Difficult People
Moving Forward in Less Than Ideal Circumstances
Internal Alignment
Digital Steering Committee
Digital Center of Excellence
Digital Community of Practice
Quantify the Risk
Emphasize the Business Opportunity
PART II
CHAPTER 9
Pre-Framework Dynamics
Our Overall Framework Recommendation
Digital Team Findings and Recommendations
The Core Team
The Dispersed Core and Distributed Team
Start-Up
Growth
Mature
Working Groups and Councils
Extended Team
Digital Strategy/Governance Advocacy Findings and Recommendations
Digital Strategy Accountability
Digital Policy Findings and Recommendations
Digital Standards Findings and Recommendations
Standards Input and Decision-Making
After the Framework Definition
CHAPTER 10
Pre-Framework Dynamics
Our Framework Recommendation
Web Team Findings and Recommendations
Distributed Web Team
Web Strategy and Governance Advocacy Findings and Recommendations
Web Policy Findings and Recommendations
Web Standards Findings and Recommendations
Two Years Later
CHAPTER 11
Pre-Framework Dynamics
Our Overall Framework Recommendation
Digital Team Findings and Recommendations
The Core Team
User Experience Function
Content Strategy Function (Communications)
Focus IT Resources on Platform
The Distributed Team
Working Groups and Committees
Digital University Consortium
Digital University CoP
Digital Strategy Findings and Recommendations
Accountability/Responsibility for Digital Strategy
Digital Policy Findings and Recommendations
Digital Standards Findings and Recommendations
What Happened After We Left
CODA. YOU—THIS TIME NEXT YEAR
INDEX. A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
ACKNOWLEDGMENTS
ABOUT THE AUTHOR
Footnote. Introduction
