Reading Financial Reports For Dummies

Reading Financial Reports For Dummies
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Your personal roadmap to becoming fluent in financial reports At first glance, the data in financial reports might seem confusing or overwhelming. But, with the right guide at your side, you can learn to translate even the thickest and most complex financial reports into plain English. In Reading Financial Reports For Dummies, you'll move step-by-step through each phase of interpreting and understanding the data in a financial report, learning the key accounting and business fundamentals as you go. The book includes clear explanations of basic and advanced topics in finance, from the difference between private and public companies to cash flow analysis. In this book, you'll also find: Full coverage of how to analyze annual reports, including their balance sheets, income statements, statements of cash flow, and consolidated statements Real-world case studies and financial statement examples from companies like Mattel and Hasbro Strategies for analyzing financial reports to reveal opportunities for operations optimization Reading Financial Reports For Dummies is a can't-miss resource for early-career investors, traders, brokers, and business leaders looking to improve their financial literacy with a reliable, accurate, and easy-to-follow financial handbook.

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Lita Epstein. Reading Financial Reports For Dummies

Reading Financial Reports For Dummies® To view this book's Cheat Sheet, simply go to www.dummies.com and search for “Reading Financial Reports For Dummies Cheat Sheet” in the Search box. Table of Contents

List of Tables

List of Illustrations

Guide

Pages

Introduction

About This Book

Conventions Used in This Book

What You're Not to Read

Foolish Assumptions

Icons Used in This Book

Beyond the Book

Where to Go from Here

Getting Started with Financial Reports

Opening the Cornucopia of Reports

Figuring Out Financial Reporting

Preparing the reports

Seeing why financial reporting counts (and who's counting)

Checking Out Types of Reporting

Keeping everyone informed

Quarterly reports

Annual reports

Following the rules: Government requirements

Going global

Staying within the walls of the company: Internal reporting

THE ROOTS OF FINANCIAL REPORTING

Dissecting the Annual Report to Shareholders

Breaking down the parts

Getting to the meat of the matter

The balance sheet

The income statement

The statement of cash flows

Keeping the number crunchers in line

Recognizing Business Types and Their Tax Rules

Flying Solo: Sole Proprietorships

Keeping taxes personal

Reviewing requirements for reporting

Joining Forces: Partnerships

Partnering up on taxes

Meeting reporting requirements

Seeking Protection with Limited Liability Companies

Taking stock of taxes

Reviewing reporting requirements

Shielding Your Assets: S and C Corporations

Paying taxes the corporate way

Getting familiar with reporting requirements

Public or Private: How Company Structure Affects the Books

Investigating Private Companies

KEEPING IT IN THE FAMILY

Checking out the benefits

Defining disadvantages

Figuring out reporting

PRIVATE OR PUBLIX?

Understanding Public Companies

GOING PUBLIC, LOSING JOBS

Examining the perks

Looking at the negative side

Filing and More Filing: Government and Shareholder Reports

Quarterly reports

Yearly report

The rules of the Sarbanes-Oxley Act

Other key improvements to corporate reporting

Impact of the establishment of the PCAOB

Dodd-Frank’s impact on financial industry regulation

WHAT LED TO DODD-FRANK?

Entering a Whole New World: How a Company Goes from Private to Public

Teaming up with an investment banker

Making a public offering

Digging into Accounting Basics

Making Sense of Accounting Methods

Cash-basis accounting

Accrual accounting

Why method matters

INCENTIVES AND THE BOTTOM LINE

Understanding Debits and Credits

Double-entry accounting

Profit and loss statements

The effect of debits and credits on sales

Depreciation and amortization

Checking Out the Chart of Accounts

THE GRANDDADDY OF BOOKKEEPING

Asset accounts

Tangible assets

Intangible assets

Liability accounts

Current liabilities

Long-term liabilities

Equity accounts

Revenue accounts

Revenue

Cost of goods sold

Expense accounts

Differentiating Profit Types

Gross profit

Operating profit

Net profit

The Big Show: Annual Reports

Exploring the Anatomy of an Annual Report

Everything but the Numbers

Debunking the letter to shareholders

TRANSLATING THE LANGUAGE OF LETTERS TO SHAREHOLDERS

Making sense of the corporate message

Meeting the people in charge

Finding basic shareholder information

Getting the skinny from management

Company operations

Capital resources

Liquidity

Getting guarantees from management

Bringing the auditors’ answers to light

Presenting the Financial Picture

Summarizing the Financial Data

Finding the highlights

Reading the notes

Balancing Assets against Liabilities and Equity

Understanding the Balance Equation

Introducing the Balance Sheet

Digging into dates

Nailing down the numbers

WHEN A YEAR IS MORE THAN A YEAR

Figuring out format

Account format

Report format

Financial position format

Ogling Assets

Current assets

Cash

Accounts receivable

Marketable securities

Inventory

Long-term assets

Land and buildings

Capitalized leases

Leasehold improvements

Machinery and equipment

Furniture and fixtures

Tools, dies, and molds

Intangible assets

Other assets

Accumulated depreciation

Looking at Liabilities

Current liabilities

Short-term borrowings

Current portion of long-term debt

Accounts payable

Accrued liabilities

Long-term liabilities

Navigating the Equity Maze

Stock

Retained earnings

Capital

Drawing

Using the Income Statement

Introducing the Income Statement

Digging into dates

Figuring out format

Single-step format

Multistep format

Delving into the Tricky Business of Revenues

Defining revenue

Adjusting sales

Considering cost of goods sold

Gauging gross profit

Acknowledging Expenses

Sorting Out the Profit and Loss Types

EBITDA

Nonoperating income or expense

Net profit or loss

Calculating Earnings per Share

The Statement of Cash Flows

Digging into the Statement of Cash Flows

The parts

The formats

Checking Out Operating Activities

FINDING OUT THE IMPORTANCE OF CASH THE HARD WAY

Depreciation

Inventory

Accounts receivable

Accounts payable

The cash flow from activities section, summed up

Investigating Investing Activities

Understanding Financing Activities

Issuing stock

Buying back stock

Paying dividends

Incurring new debt

Paying off debt

Recognizing the Special Line Items

Discontinued operations

Foreign currency exchange

Adding It All Up

Scouring the Notes to the Financial Statements

Deciphering the Small Print

Accounting Policies Note: Laying out the Rules of the Road

Depreciation

Revenue

Expenses

Figuring out Financial Borrowings and Other Commitments

Long-term obligations

Short-term debt

Lease obligations

Mergers and Acquisitions: Finding Noteworthy Information

Pondering Pension and Retirement Benefits

Breaking Down Business Breakdowns

Reviewing Significant Events

Finding the Red Flags

Finding out about valuing assets and liabilities

Considering changes in accounting policies

Decoding obligations to retirees and future retirees

Considering Consolidated Financial Statements

Getting a Grip on Consolidation

Looking at Methods of Buying Up Companies

Reading Consolidated Financial Statements

Looking to the Notes

Mergers and acquisitions

Goodwill

Liquidations or discontinued operations

Analyzing the Numbers

Testing the Profits and Market Value

The Price/Earnings Ratio

Figuring out earnings per share

Calculating the P/E ratio

Practicing the P/E ratio calculation

Using the P/E ratio to judge company market value (stock price)

Understanding variation among ratios

The Dividend Payout Ratio

Determining dividend payout

Digging into companies’ profits with dividends

WHO HAS THE HIGHEST DIVIDEND PAYOUT RATIOS?

Return on Sales

Figuring out ROS

Reaching the truth about profits with ROS

Return on Assets

Doing some dividing to get ROA

Ranking companies with the help of ROA

Return on Equity

Calculating ROE

Testing companies using ROE

The Big Three: Margins

Dissecting gross margin

Investigating operating margin

Catching the leftover money: Net profit margin

LOOKING TO THE FUTURE

Looking at Liquidity

Finding the Current Ratio

Calculating the current ratio

Mattel

Hasbro

What do the numbers mean?

Determining the Quick Ratio

Calculating the quick ratio

Mattel

Hasbro

What do the numbers mean?

Investigating the Interest Coverage Ratio

Calculating the interest coverage ratio

Mattel

Hasbro

What do the numbers mean?

Comparing Debt to Shareholders’ Equity

Calculating debt to shareholders’ equity

Mattel

Hasbro

What do the numbers mean?

WHY DO COMPANIES BUY BACK STOCK?

Determining Debt-to-Capital Ratio

Calculating the debt-to-capital ratio

Mattel

Hasbro

What do the numbers mean?

Making Sure the Company Has Cash to Carry On

Measuring Income Success

Calculating free cash flow

Mattel

Hasbro

What do the numbers mean?

Figuring out cash return on sales ratio

Mattel

Hasbro

What do the numbers mean?

Checking Out Debt

Determining current cash debt coverage ratio

Mattel

Hasbro

What do the numbers mean?

Computing cash debt coverage ratio

Mattel

Hasbro

What do the numbers mean?

Calculating Cash Flow Coverage

Finding out the cash flow coverage ratio

Mattel

Hasbro

What do the numbers mean?

How Companies Optimize Operations

Turning Up Clues in Turnover and Assets

Exploring Inventory Valuation Methods

TRACKING INVENTORY

Applying Three Inventory Valuation Methods

Average costing

FIFO

LIFO

How to compare inventory methods and financial statements

Determining Inventory Turnover

Calculating inventory turnover

Mattel

Hasbro

What do the numbers mean?

Investigating Fixed Assets Turnover

Calculating fixed assets turnover

Mattel

Hasbro

What do the numbers mean?

Tracking Total Asset Turnover

Calculating total asset turnover

Mattel

Hasbro

What do the numbers mean?

Examining Cash Inflow and Outflow

Assessing Accounts Receivable Turnover

Calculating accounts receivable turnover

Mattel

Hasbro

What do the numbers mean?

FINDING THE RIGHT CREDIT POLICY

Taking a Close Look at Customer Accounts

Finding the Accounts Payable Ratio

Calculating the ratio

Mattel

Hasbro

What do the numbers mean?

Determining the Number of Days in Accounts Payable

Calculating the ratio

Mattel

Hasbro

What do the numbers mean?

Deciding Whether Discount Offers Make Good Financial Sense

Calculating the annual interest rate

For terms of 2/10 net 30

For terms of 3/10 net 60

What do the numbers mean?

How Companies Keep the Cash Flowing

Slowing Bill Payments

Speeding Up Collecting Accounts Receivables

Borrowing on Receivables

Reducing Inventory

Getting Cash More Quickly

The Many Ways Companies Answer to Others

How Companies Find Errors: The Auditing Process

Inspecting Audits and Auditors

Looking for mistakes

Meeting Mr. or Ms. Auditor

Examining Records: The Role of the Auditor

Preliminary review

Fieldwork

Audit report

Filling the GAAP

Accounting standards: Four important qualities

EXPLORING THE FASB

Changing principles: More work for the FASB

Getting more involved internationally

Government Regulations and Reporting Requirements

Checking Out the 10-Q

Financial information

Other critical matters

Introducing the 10-K

Business operations

Financial data

Information about directors and executives

The extras

Investigating Internal Controls

Uncovering the Ways Companies Keep in Compliance

Digging into Board Operations

Understanding the nominating process

Contacting board members

Finding Out about Insider Ownership

Creating a Global Financial Reporting Standard

Why Develop a Worldwide Financial Standard?

Key Moves to Reshape Global Financial Reporting

Who Benefits from a Global Standard and How?

Investors

Capital Markets

Companies

Key Differences between GAAP and IFRS

Accounting framework

Financial statements

Balance sheet

Income statement

Statement of recognised income and expense (SoRIE)

Statement of changes in shareholders’ equity

Cash flow statement

Revenue recognition

Assets

Inventory

Related-party transactions disclosures

Discontinued operations

Impairment charges

Understanding the Analyst–Corporation Connection

Typecasting the Analysts

Buy-side analysts

Sell-side analysts

ANALYZING THE ANALYSTS

Independent analysts

Bond analysts

Regarding Bond-Rating Agencies

BUILDING BOND RATING'S BIG GUNS

Delving into Stock Rating

Taking a Look at How Companies Talk to Analysts

Analyst calls

Press releases

Mobile apps

Road shows

How Companies Communicate with Shareholders

Making the Most of Meetings

Checking Out How the Board Runs the Company

Watching the directors

Composition of the board of directors

Compensation packages for board members and CEOs

Takeover defenses and protections

Audits

CEOs GET BETTER RAISES

Speaking out at meetings

HEWLETT-PACKARD'S COSTLY CLASH

Moving away from duking it out

Sorting through Reports

Catching Up on Corporate Actions

INTRODUCING FAIR DISCLOSURE

Culling Information from Analyst Calls

DECODING ANALYST-CALL-SPEAK

Listening between the lines

Earnings expectations

Revenue growth

Analysts’ moods

The right facts

An eye to the future

Employee satisfaction

Knowing when to expect analyst calls

Staying Up-to-Date Using Company Websites

Regarding Reinvestment Plans

Dividend reinvestment plans

Direct stock purchase plans

Keeping Score When Companies Play Games with Numbers

Getting to the Bottom of Creative Accounting

Defining the scope of the problem

Seeing through cooked books

Big-bath charges

Creative acquisition accounting

Miscellaneous cookie jar reserves

Materiality

Revenue recognition

Unearthing the Games Played with Earnings

Reading between the revenue lines

Goods ordered but not shipped

Goods shipped but not ordered

Extended reporting period

Pure fiction

Channel stuffing

Side letters

Rights of return

Related-party revenue

Bill-and-hold transactions

Up-front service fees

Detecting creative revenue accounting

Reviewing revenue-recognition policies

Evaluating revenue results

Monitoring accounts receivable

Assessing physical capacity

Exploring Exploitations of Expenses

Advertising expenses

Research and development costs

Patents and licenses

Asset impairment

Restructuring charges

Finding Funny Business in Assets and Liabilities

Recognizing overstated assets

Accounts receivable

Inventory

Undeveloped land

Artwork

Looking for undervalued liabilities

Accounts payable

Accrued expenses payable

Contingent liabilities

Pay-down liabilities

Playing Detective with Cash Flow

Discontinued operations

Income taxes paid

SEEKING INFORMATION ON QUESTIONABLE REPORTING

The Part of Tens

Ten Financial Scandals That Rocked the World

Enron

Madoff

Citigroup

Adelphia

WorldCom/MCI

Tyco

Waste Management

Bristol-Myers Squibb

Halliburton

Arthur Andersen

Ten Signs That a Company's in Trouble

Lower Liquidity

Low Cash Flow

Disappearing Profit Margins

Revenue Game Playing

Too Much Debt

Unrealistic Values for Assets and Liabilities

A Change in Accounting Methods

Questionable Mergers and Acquisitions

Slow Inventory Turnover

Slow-Paying Customers

Glossary

Index. A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

About the Authors

Dedication

Authors' Acknowledgments

WILEY END USER LICENSE AGREEMENT

Отрывок из книги

When I open an annual financial report today, one of the first questions I ask myself is, “Can I believe the numbers I'm seeing?” I never used to think that way. I used to think that any corporate financial report audited by a certified public accountant truly was prepared with the public's interests in mind.

The financial scandals of the late 1990s and early 2000s destroyed my confidence in those numbers, as they did for millions of other U.S. investors who lost billions in the stock market crash that followed those scandals. Sure, a stock bubble (a period of rising stock prices that stems from a buying frenzy) had burst, but financial reports that hid companies’ financial problems fueled the bubble and helped companies put on a bright, smiling face for the public. After these financial reporting scandals came to light, more than 1,800 public companies had to restate their earnings. Yet in almost a repeat of the scandals, the mortgage mess of 2007 showed how financial institutions were still using the same tricks of keeping key financial information off the books to hide financial troubles.

.....

The balance sheet gives a snapshot of the company's financial condition. On a balance sheet, you find assets, liabilities, and equity. The balance sheet got its name because the total assets must equal the total liabilities plus the total equities so that the value of the company is in balance. Here's the equation:

Assets = Liabilities + Equities

.....

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