The Shift: The Future of Work is Already Here

Оглавление

Lynda Gratton. The Shift: The Future of Work is Already Here

Отрывок из книги

THE SHIFT

THE FUTURE OF WORK IS ALREADY HERE

.....

By 2025 the Gen Y’ers (born around 1980 to 1995) will be aged between 30 and 45 and at a crucial stage of their working lives. This was the first generation to have grown up alongside the bulky embryonic forms of personal computers, the internet, social media and digital technologies. Many Gen Y’ers closely followed the rapid technological evolution of their time and now have an intimate knowledge of, and perhaps even admiration for, the devices and platforms they use. Their social habits and behaviours shifted as they increasingly used text, email, Face-book and Twitter to communicate. They talked to their friends online, and played with strangers in MMORPGs like World of Warcraft and Second Life.

Gen Z by 2005 had reached their first decade, and by 2025 will be around 35. From 2020 onwards they will be taking an increasing role in the business life of companies across the world. Called by some the Re-Generations and by others the Internet Generation, this group is often defined by their connectivity.10 Although we cannot be sure how they will develop as a generational cohort, we know something of their early experiences. Generation Z will be the first generation to grow up surrounded by the trends we have discussed, and the challenges and opportunities that we have talked about will weigh heavily on their minds, helping to form who they are and what they do.

.....