Оглавление
Marcos Lima. Entrepreneurship and Innovation Education
Contents
List of Illustrations
List of Tables
Guide
Pages
Entrepreneurship and Innovation Education. Frameworks and Tools
Introduction
I.1. A humble contribution to strengthening entrepreneurship and innovation in Europe
I.2. A note about entrepreneurship versus innovation education
I.3. Who is this book for?
1. E&I Education: An Overview1
1.1. Defining entrepreneurship and innovation
1.2. Innovation and entrepreneurship education
1.3. Can entrepreneurship be taught? Towards a framework of E&I education
1.3.1. The French case
1.3.2. Enablers of entrepreneurship and innovation education
1.3.3. Perspectives for the European ecosystem
1.4. Collaborative Interactivity learning principles3
2. From Idea to Vision1
2.1. Self-knowledge: follow thy passion
2.2. Knowledge of the business field
2.3. Relationship networks
2.4. Other factors contributing to the development of the vision
2.5. Teaching the visionary theory
2.5.1. Reflecting about the visionary model
2.5.2. Creating an authentic context
2.5.3. Making it more interactive
2.5.4. Collaborating
3. From Vision to Business Plan
3.1. Executive summary
3.2. Context: vision development
3.3. Literature review
3.4. Market analysis
3.4.1. Opportunities and threats in the macro-environment: PESTEL-C
3.4.2. Meso-environment: STP framework
3.5. Marketing plan
3.6. Organizational strengths and weaknesses
3.7. Other sources of competitive strengths and weaknesses
3.8. Strategy and development plan: the TOWS matrix
3.9. Financial objectives
3.10. Conclusions and perspectives
3.11. Appendices and References
3.12. Teaching business planning
3.12.1. Reflecting about the frameworks in a business plan
3.12.2. Creating and authentic business plan environment
3.12.3. Using technology to make it more interactive and collaborative
4. From Business Plan to Business Model
4.1. Business models and business model artifacts1
4.2. Claimed benefits and criticism of the BMC
4.3. Value flow in the Business Model Canvas
4.3.1. Delivering and capturing value: the right side of the canvas
4.3.2. Creating value and controlling costs: the left side of the canvas
4.3.3. Color-coding multiple-sided business models
4.4. Sources of business model innovation
4.4.1. Tidd’s innovation wheel
4.4.2. Christensen’s disruptive innovation
4.5. Visualizing business model innovation
4.6. Business modeling and the principle of effectuation
4.7. Testing business model innovations
4.8. Teaching business model innovation
4.8.1. Reflecting about the Business Model Canvas
4.8.2. Creating and authentic business model environment
4.8.3. Using technology to make it more interactive and collaborative
5. From Business Model Design to Design Thinking and Lean Startup
5.1. New product development: the traditional stage-gate approach
5.2. Customer development
5.3. Design thinking
5.4. Lean startup
5.5. Teaching Design Thinking and Lean Startup
5.5.1. Creating an authentic sprint environment
5.5.2. Reflecting about the simplified design sprint framework
5.5.3. Using technology to make it more interactive and collaborative
6. Scaling Up: The Challenges of Knowledge Management
6.1. An overview of management systems
6.2. The 7S framework for organizational analysis
6.3. Towards a framework for innovative knowledge management
6.4. Applying Terra’s framework: best practices from leading companies. 6.4.1. Senior management vision and strategy
6.4.2. Culture, structure and human resource policies
6.4.3. Information systems and performance measurement systems
6.4.4. Learning with the external environment
6.5. Knowledge management in the ecosystem: Quintuple Helix and stakeholder maps
6.6. Teaching and learning knowledge management
7. Epilogue: Insights from Twenty Years of Teaching E&I
7.1. Learning by reflecting about authentic situations
7.2. Learning by collaboration
7.3. Learning by interacting through technology
7.4. Learning by exploring the ecosystem
7.5. From idea to market: innovative business development frameworks
Appendix 1. List of Tools and Frameworks Used in the Book. Chapter 1. E&I Education: An Overview
Chapter 2. From Idea to Vision
Chapter 3. From Vision to Business Plan
Chapter 4. From Business Plan to Business Model
Chapter 5. From Business Model Design to Design Thinking and Lean Startup
Chapter 6. Scaling Up: The Challenges of Knowledge Management
Appendix 2. Framework for Evaluating the Effectiveness of Entrepreneurship Teaching
Appendix 3. Sources of Secondary Data
Appendix 4. Franco-Russian Research Project on the Perceived Relevance of Design Thinking Education1
References
Index
A, B, C
D, E, F
G, H, I
K, L, M, N
O, P, Q, R
S, T, U, V
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