Next: A Vision of Our Lives in the Future

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Marian Salzman. Next: A Vision of Our Lives in the Future

Next: A Vision of Our Lives in the Future

Contents

Preface

Introduction: The Times are Changing

[1] Big Nexts

Big Next: The Ever-more-demanding Consumer

Big Next: Seeking Security

Big Next: Global vs Hyperlocal

Big Next: Nostalgia and Futurism: a Winning Yin and Yang

Big Next: ‘Perpetual Youth’ and our Ageing World

[2] It’s a Small World Next. Big Next: United States of Europe

Big Next: an Independent Asia

[3] Globally Speaking, What’s Next? Millennium Countdown

What’s on the Horizon

What’s Next? Trend Bytes for Tomorrow

[4] Global Culture Swap

New World Capitals

[5] Living in the Digital Age

The Human Faces of Change

Wired World?

Internet 2010

Next: A Prescription or a Travelogue? The Continuation of Your Journey

How We Live: Next Style [6] Rites of Purification: Body and Soul

Readying the Soul: in Search of Spirituality

[7] Loving and Lusting

[8] Family Styles

What’s Next?

[9] @Home

What’s Next?

[10] Gimme a Break

What’s Next?

[11] Sports of all Sorts

What’s Next?

How We Work: Next Livelihood [12] The Future of Offices

A New Way To Work

What’s Next?

[13] You Call This Work?

What’s Next?

[14] Business Next

What’s Next?

How Commerce and Media Work Us: Next Persuasion [15] Cyberbiz

Nexts Contributing to the Marketspace Opportunity

Focus: How Two Industries are Conducting Business in Cyberspace

What’s Next?

[16] Faux Money

What’s Next?

[17] You are what Influences You

What’s Next

[18] 360 Degree Branding

What’s Next?

Conclusion [19] America by Americans

What’s Next?

Notes

Index

Acknowledgements

About the Author

Copyright

About the Publisher

Отрывок из книги

Ira Matathia, Marian Salzman

Ann O’Reilly, Christy Lane Plummer

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Blair’s honeymoon period has extended well beyond 100 days, although some of his high-profile showbiz supporters (e.g. the Gallagher brothers of Oasis) have already deserted him to protest against reforms of the welfare system. And there must be some doubts as to whether the Cool Britannia aura will survive untarnished until the new millennium – after all, fashion is fickle.

But, as Landor London affirms, the British at large have a sense of optimism, believe that the country is changing and that New Labour is modernizing it. So Tony Blair and the British people may well still find themselves on an extended honeymoon when the millennium turns. In any event, with a landslide majority behind him, Blair is one of the few current world leaders who can be confident of being in his job when the year 2000 dawns. For Britain, it’s a fair bet that the years straddling the turn of the millennium will go down in history as ‘The Blair Years’.

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