Next: A Vision of Our Lives in the Future
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Marian Salzman. Next: A Vision of Our Lives in the Future
Next: A Vision of Our Lives in the Future
Contents
Preface
Introduction: The Times are Changing
[1] Big Nexts
Big Next: The Ever-more-demanding Consumer
Big Next: Seeking Security
Big Next: Global vs Hyperlocal
Big Next: Nostalgia and Futurism: a Winning Yin and Yang
Big Next: ‘Perpetual Youth’ and our Ageing World
[2] It’s a Small World Next. Big Next: United States of Europe
Big Next: an Independent Asia
[3] Globally Speaking, What’s Next? Millennium Countdown
What’s on the Horizon
What’s Next? Trend Bytes for Tomorrow
[4] Global Culture Swap
New World Capitals
[5] Living in the Digital Age
The Human Faces of Change
Wired World?
Internet 2010
Next: A Prescription or a Travelogue? The Continuation of Your Journey
How We Live: Next Style [6] Rites of Purification: Body and Soul
Readying the Soul: in Search of Spirituality
[7] Loving and Lusting
[8] Family Styles
What’s Next?
[9] @Home
What’s Next?
[10] Gimme a Break
What’s Next?
[11] Sports of all Sorts
What’s Next?
How We Work: Next Livelihood [12] The Future of Offices
A New Way To Work
What’s Next?
[13] You Call This Work?
What’s Next?
[14] Business Next
What’s Next?
How Commerce and Media Work Us: Next Persuasion [15] Cyberbiz
Nexts Contributing to the Marketspace Opportunity
Focus: How Two Industries are Conducting Business in Cyberspace
What’s Next?
[16] Faux Money
What’s Next?
[17] You are what Influences You
What’s Next
[18] 360 Degree Branding
What’s Next?
Conclusion [19] America by Americans
What’s Next?
Notes
Index
Acknowledgements
About the Author
Copyright
About the Publisher
Отрывок из книги
Ira Matathia, Marian Salzman
Ann O’Reilly, Christy Lane Plummer
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Blair’s honeymoon period has extended well beyond 100 days, although some of his high-profile showbiz supporters (e.g. the Gallagher brothers of Oasis) have already deserted him to protest against reforms of the welfare system. And there must be some doubts as to whether the Cool Britannia aura will survive untarnished until the new millennium – after all, fashion is fickle.
But, as Landor London affirms, the British at large have a sense of optimism, believe that the country is changing and that New Labour is modernizing it. So Tony Blair and the British people may well still find themselves on an extended honeymoon when the millennium turns. In any event, with a landslide majority behind him, Blair is one of the few current world leaders who can be confident of being in his job when the year 2000 dawns. For Britain, it’s a fair bet that the years straddling the turn of the millennium will go down in history as ‘The Blair Years’.
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