Little Black Business Books - Getting Your Business Message Across

Little Black Business Books - Getting Your Business Message Across
Автор книги: id книги: 1616168     Оценка: 0.0     Голосов: 0     Отзывы, комментарии: 0 98,82 руб.     (0,98$) Читать книгу Купить и скачать книгу Купить бумажную книгу Электронная книга Жанр: Учебная литература Правообладатель и/или издательство: Ingram Дата добавления в каталог КнигаЛит: ISBN: 9781908003256 Скачать фрагмент в формате   fb2   fb2.zip Возрастное ограничение: 0+ Оглавление Отрывок из книги

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Описание книги

Little Black Books offer a feet-on-the-ground, pared down, common sense, no holds barred and hopefully constructive take on the things that can make your business soar or sour! You will find them full of: – Practical steps and suggestions – Ideas and initiatives – Inspiration and incentives – Suggestions to help you prioritise and get you thinking – Reasons for trusting your own common sense and business instincts. They'll also show that whilst there's no short-cut to success, sometimes you find it in the most unexpected places by just looking at things from unusual angles.

Оглавление

Marilyn Messik. Little Black Business Books - Getting Your Business Message Across

Publishing details

About The Author

Testimonials

Introduction to Little Black Business Books

Will the LBBs help you and your business?

What you won’t find in LBBs

What you will find

Your Business Message

Would you buy a second-hand car from this man?

Chapter 1. WHAT’S IN A NAME?

Strap hanging

Name calling

Write or wrong?

Who to call?

Business buzzwords

Chapter 2. MESSAGE MASSAGE

Clarity or calamity?

What might you be saying now?

What could you be saying?

Chapter 3. COMMUNICATION AS SHE WAS MEANT TO BE

Face-to-face

Common sense and sensibility

Clean, clear, lean and simple

Stop the technology I want to get off!

Chapter 4. MIND YOUR MANNERS

Please don’t yell!

How do you do?

Rambling

Laugh?

Instinct versus learned stuff

Lights are on but no-one’s home!

Let them eat cake

Left brainer, right brainer, no brainer

Chapter 5. JOHN LEWIS OR JOHN SMITH?

What’s in a brand?

Judgemental? You bet!

We’re not in!

Right back atcha!

Kissy or cool

Can you afford to look cheap?

Solid foundations

Good, bad and ugly

Behave yourself

Dividing lines

A brand’s not rocket science

Chapter 6. WHO'S GOT YOUR BACK?

Prepared, not surprised

Quote carefully

Satisfaction guaranteed?

Yellow or green?

Better before than after

People don’t always play the game

PRACTICAL STUFF FOR YOU TO DO. Tell them what they need to know

A cautionary tail of mishaps and misspellings!

A couple of practical suggestions

Wordsworth using and Wordsworth very little

Отрывок из книги

A regular contributor to national magazines when her children were small, Marilyn Messik set up a children’s party business in the early ‘80s, opening first one shop and then another. At the end of the ‘80s Marilyn moved into the travel market, focusing on New England in the USA. Her advisory, planning and booking service flourished and she concurrently set up a publishing company to make information more widely available. The U.S. Welcome Selected Hotels & Inns annual publication was a lush, full colour guide to independent hotels, inns and B&Bs which eventually grew to take in accommodation all over America.

The success of the book led to invitations to speak at industry conferences and Marilyn served a three-year term as a board member of the Professional Association of Innkeepers and was made an honorary member of the New England Innkeepers Association for her work in promoting the area.

.....

It also doesn’t hurt for you to bear in mind that as a general rule there is no right or wrong there are only opinions, and whilst the opinions of some business advisors and founts of wisdom will fit in well with yours, others will not. Don’t try to mould yourself to a way of working or approaching an issue that feels wrong. If it feels wrong to you, then it’s probably wrong for you.

Learn to trust your own instincts and gut feelings. They usually push you in the direction which will work for you and on the occasions that they don’t – well that’s just life isn’t it.

.....

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