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Marilyn Messik. Little Black Business Books - Getting Your Business Message Across
Publishing details
About The Author
Testimonials
Introduction to Little Black Business Books
Will the LBBs help you and your business?
What you won’t find in LBBs
What you will find
Your Business Message
Would you buy a second-hand car from this man?
Chapter 1. WHAT’S IN A NAME?
Strap hanging
Name calling
Write or wrong?
Who to call?
Business buzzwords
Chapter 2. MESSAGE MASSAGE
Clarity or calamity?
What might you be saying now?
What could you be saying?
Chapter 3. COMMUNICATION AS SHE WAS MEANT TO BE
Face-to-face
Common sense and sensibility
Clean, clear, lean and simple
Stop the technology I want to get off!
Chapter 4. MIND YOUR MANNERS
Please don’t yell!
How do you do?
Rambling
Laugh?
Instinct versus learned stuff
Lights are on but no-one’s home!
Let them eat cake
Left brainer, right brainer, no brainer
Chapter 5. JOHN LEWIS OR JOHN SMITH?
What’s in a brand?
Judgemental? You bet!
We’re not in!
Right back atcha!
Kissy or cool
Can you afford to look cheap?
Solid foundations
Good, bad and ugly
Behave yourself
Dividing lines
A brand’s not rocket science
Chapter 6. WHO'S GOT YOUR BACK?
Prepared, not surprised
Quote carefully
Satisfaction guaranteed?
Yellow or green?
Better before than after
People don’t always play the game
PRACTICAL STUFF FOR YOU TO DO. Tell them what they need to know
A cautionary tail of mishaps and misspellings!
A couple of practical suggestions
Wordsworth using and Wordsworth very little
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A regular contributor to national magazines when her children were small, Marilyn Messik set up a children’s party business in the early ‘80s, opening first one shop and then another. At the end of the ‘80s Marilyn moved into the travel market, focusing on New England in the USA. Her advisory, planning and booking service flourished and she concurrently set up a publishing company to make information more widely available. The U.S. Welcome Selected Hotels & Inns annual publication was a lush, full colour guide to independent hotels, inns and B&Bs which eventually grew to take in accommodation all over America.
The success of the book led to invitations to speak at industry conferences and Marilyn served a three-year term as a board member of the Professional Association of Innkeepers and was made an honorary member of the New England Innkeepers Association for her work in promoting the area.
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It also doesn’t hurt for you to bear in mind that as a general rule there is no right or wrong there are only opinions, and whilst the opinions of some business advisors and founts of wisdom will fit in well with yours, others will not. Don’t try to mould yourself to a way of working or approaching an issue that feels wrong. If it feels wrong to you, then it’s probably wrong for you.
Learn to trust your own instincts and gut feelings. They usually push you in the direction which will work for you and on the occasions that they don’t – well that’s just life isn’t it.
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