Step into the Metaverse
Описание книги
An incisive glimpse into the future of the internet In Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet. In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also offers: Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives. Explorations of the enormous—and largely untapped—potential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate. Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law. A fascinating read you won’t be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.
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Mark van Rijmenam. Step into the Metaverse
Table of Contents
List of Illustrations
Guide
Pages
Praise for Step into the Metaverse
Step into the Metaverse. How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy
About the Author
Foreword
Preface
Note
2032
Introduction
Welcome to the Metaverse
Notes
Chapter 1 The Future Is Immersive. From Web 1.0 to Web 3.0
From AR to VR to XR
What Can the Metaverse Become?
Six Characteristics of the Metaverse
Interoperability
Decentralization
Persistency
Spatiality
Community-Driven
Self-Sovereignty
An Open Metaverse Means Freedom
An Endless Blue Ocean
Notes
Chapter 2 Creating an Open Metaverse. Open vs. Closed
The Hybrid Web
An Open Economic System
Note
Chapter 3 Be Who You Want to Be. The Rise of the Avatars
Digital Fashion
iCommerce
A Cambrian Explosion of Identity
Note
Chapter 4 Be Where You Want to Be. Virtual Worlds
Gaming in the Metaverse
Sports in the Metaverse
Media and Entertainment in the Metaverse
Education in the Metaverse
Power to the Creators
Note
Chapter 5 Unbounded Creativity for Brands. Beyond flash
The Power of an Immersive Community
Endless New Touchpoints
Continuous and Real-Time Insights
Increased Sustainability
Virtual World Considerations
The Era of Experience Marketing
Creativity, Community, and Co-Creation
Chapter 6 Exponential Enterprise Connectivity. A Changing World
The Future of Immersive Work
The Metaverse Job Market
How to Get Started
Digital Twins
The Role of Governments
Chapter 7 The Creator Economy. A Vibrant Metaverse Economy
Why Tokens Matter
Challenges of NFTs
Digital Real Estate
Economic Mechanisms
From DeFi to MetaFi
Notes
Chapter 8 Digitalism in the Metaverse. Technology Is Neutral
Dangers of the Metaverse
The Datafication of Everything
Privacy Is an Illusion
Abuse, Harassment, and Illegal Content
Imposter Avatars
Data Security
Increased Inequality
Bad Bots Controlling the Web
Increased Polarization
Biased AI
Health Issues
Verification, Education, and Regulation
Verification
Education
Regulation
Surveillance or Empowerment
Chapter 9 The Future of the Metaverse. BCI: The Future of Immersive Experiences
A Renaissance of Art, Creativity, and Innovation
Epilogue
Acknowledgments
References
Index
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“Mark has created a comprehensive introduction covering the history, the current state and a look into the future of the metaverse. This book is a fantastic dive straight down the rabbit hole whilst wearing a jet pack, and you'll come out the other side fully able to work out what it means for you, and your company or organisation.”
—Paul Hamilton, Ogilvy Managing Director Growth & Innovation and Founder of metaverse design agency vTogether
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They found their way to the designated viewing area, and within minutes, the hall fell silent. A row of masked faces appeared center stage. The show had begun. Students began showcasing content they created in their Content Creation Module, a module added to the national curriculum as part of Laya's 5-Step Modernization Program.
About 30 minutes in, Mia's digital twin came on dressed in a tutu. Mia had tweaked the color scheme and appeared black and white, almost film Noir-esque.
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