Military Recruiting

Military Recruiting
Автор книги: id книги: 2330121     Оценка: 0.0     Голосов: 0     Отзывы, комментарии: 0 981,03 руб.     (9,56$) Читать книгу Купить и скачать книгу Купить бумажную книгу Электронная книга Жанр: Сделай Сам Правообладатель и/или издательство: Bookwire Дата добавления в каталог КнигаЛит: ISBN: 9783737579346 Скачать фрагмент в формате   fb2   fb2.zip Возрастное ограничение: 0+ Оглавление Отрывок из книги

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Описание книги

The study on «Military Recruiting» explores the complexities of military recruitment and presents them in a global economic science context. It is not only a primary scientific study on employer attractiveness of state institutions on the example of the German Federal Armed Forces, offering a comparison with other European armies and the US military, but covers the theme of employer branding from work-life balance to global economic aspects. For the implementation of the results the two levels of internal and external influencing factors that affect the choice of the employer were determined: «instrumental dimension (objective (pre-)knowledge)» and «symbolic dimension (subjective emotions)».
A particular intention of this work is to show how scientific research in civil-military context and civilian use may not only complement each other but also constitute an interdependent benefit extension. The core study covers not only «The attractiveness of the Bundeswehr as an employer in the light of the public good problem» and the recruitment in the military context, but also recruiting in general. Under this approach the Bundeswehr is exemplified as a state institution in the research focus of the recruitment of public employers. The analytic approach, the found correlations and implications may serve as a basis for public employers and government as well as for private companies. For this purpose, individual topics were embedded as self-contained subject areas (see Table of Contents and List of Figures) in the overall context. Beyond that, general government and policy-making aspects such as the problem of provision of public goods and geopolitical issues like the establishment of global public goods has been addressed with the understanding of the attached security concerns to sufficient degree.

Оглавление

Markus Müller. Military Recruiting

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Key Words

Arbeitgeber Bundeswehr, Employers state, employers, employer-employee interaction, attractiveness as an employer, Employer image, employer self-image, employer perception, employees, employee self-image, job selection, attractiveness of the Bundeswehr as an employer, attractiveness perception of employers, popularity and attractiveness of an employer, professional army, occupation phases, Lifer (BS), applicants, assessment and orientation patterns of individuals over the Bundeswehr as an employer, Branding , Bundeswehr (BW), Bundeswehr and the public good "security", Bundeswehrverband (German Reservist Association, Corporate Attractiveness, DBwV, demographics, demographic change, demographics, demographic change, demographic strength, German Armed Forces German Armed Forces Association, Germany, own study, the onset of change in the labor market, Employee, Employer Attractiveness, Employer Branding, Employer, employment history, acquiring powers, acquiring human resources, labor force, shortage of skilled labor, volunteer army, salary, salary structure, Generation X, Generation Y, Generation Peak Point, global public good (GPG), global (public) goods , a global public good, global security, Green Paper, military service, recommendations Bundeswehr, Hessentagsarena study, Human Resource (HR) Human Resource Management (HRM), human resource, Image, Know Your Customer Principle (KYC) Know Your Employee principle (KYE) national defense, life cycle model, life cycle, market failures, military, employees, employee recruitment, template, sustainability, post-military era, NATO, public good issue, public goods and resources, public institutions, public good, personnel requirements, personnel requirements coverage, recruitment, recruiting, HR marketing, personnel marketing measures, staff recruitment, practical implications Bundeswehr, Public Service Motivation (PSM), recruiting, recruiting Relevance, reservists association, resources, self-image, security, soldier, government, armed forces, stress factors, study, talent management, total model of employer-employee interaction, Total Model, transformation, corporate attractiveness, imperfect markets, Association of reservists of the German Bundeswehr (VdRBw), comparative study, military service, military service, military service suspension, White Paper, Work-Life Balance (WLB), regular soldier, 2013, 2014, 2015, 2016

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4.1 Introduction to the method

4.2 Methodological part of the study

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