Equity Crowdfunding for Investors

Equity Crowdfunding for Investors
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Matthew R. Nutting. Equity Crowdfunding for Investors

Disclaimer

Foreword

Preface: The New Angel Investors

The Old Rules

The Game Changer

Enter at Your Own Risk

IPOs, Exits, and Secondary Markets

Financial, Strategic, and Social Benefits

Regulations Will Evolve

Definitions of Key Terms

Acknowledgments

About the Authors

Chapter 1. The Foundations of Online CrowdfundingA History of Rewards-, Donation-, and Debt-Based Crowdfunding Platforms

The Internet Doesn't Change Everything

But the Internet Changes Some Things

Rewards Crowdfunding Blasts Off

Debt and Donation Crowdfunding

Emergence of Equity Crowdfunding

Chapter 2. Equity Offering Platforms (under Regulation D)For Accredited Investors Only

Definitions

Regulation D Basics

Profile: MicroVentures

Profile: CircleUp

Suspense Builds around Title III

Chapter 3. Equity CrowdfundingFor All Investors (Under Title III of the JOBS Act)

Paving New Roads to Capital Markets

A Deeper Dive into Title III

The Cautious Outlook

Chapter 4. Intrastate Equity CrowdfundingNonaccredited Investors May Invest in Startups Located in Their Own State

The Intrastate Exemption

The Surge of Intrastate Exemptions

Chapter 5. Deal Flow

Stages of Business Development

Chapter 6. Angel Investors

Angel Investors before Crowdfunding

Traditional Angel Investors

Angel Groups and Angel Crowds

Wisdom and Madness of Crowds

New Angel Investors

Two Keys to Angel Investing Success

Chapter 7. Equity Crowdfunding PortalsHow to Navigate the Websites That List Title III Offerings

Suitability and Due Diligence

Orientation to Equity Crowdfunding Sites

Chapter 8. How to Invest, Part I: Portfolio StrategyA Three- to Five-Year Plan for Building an Equity Crowdfunding Portfolio

Private Securities Risk and Reward

Risk and Diversification

Alternative Assets

Asset Allocation

Dry Powder

Before You Pull the Trigger

Chapter 9. How to Invest, Part II: Identify Suitable Offerings

Narrow Down Your Selection of Offerings

Selecting Equity Crowdfunding Sites

Get Good Advice from Informed Advisers

Tying It All Together

Chapter 10. Equity Crowdfunding Securities

Straight Equity: Stock and LLC Units

Convertible Debt, the Hybrid Security

Chapter 11. Deal Terms

Negotiations and Standards

Do All Those Terms Really Matter?

Deal Terms for Straight-Equity Offerings

Economic Terms

Control Terms

Terms Relating to Liquidity Events and Future Financing

Other Terms

Evaluating Deal Terms

The Joys of Due Diligence

Chapter 12. How to Invest, Part III: Due Diligence

DIY, Outsource, or Collaborate

Legal Due Diligence

Financial Due Diligence

Business Due Diligence

Chapter 13. How to Invest, Part IV: Funding and Postfunding

Your Rights as a Shareholder

Management Participation

Manage Your Equity Crowdfunding Portfolio

Return on Investment

Your Investor Network

Chapter 14. Liquidity and Secondary Markets

Restrictions on Transfers

Why Sell? Who Will Buy?

Secondary Markets in the Digital World

Title III Secondary Markets

Conclusion

Epilogue: Trends and Innovations

Equity Crowdfunding Resources

A. Laws and Regulations

B. Reliable Crowdfunding News and Analysis

C. Trade Associations

About the Companion Website

WILEY END USER LICENSE AGREEMENT

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The information in this book is intended for educational purposes only, not to be construed as specific investment advice for particular individuals. The authors are not investment advisers. Readers should consult qualified tax, legal, and other appropriate advisers prior to engaging in any business or financial transactions. Because the laws and regulations underpinning this book are new and ever-changing, please refer to updated information at www.wiley.com/go/equitycf.

Although crowdfunding is a diverse collection of strategies and mechanisms for supporting fund-raising by innovative and entrepreneurial projects and ventures, my primary enthusiasm for the crowdfunding arena is that of an investor interested in the securities-based forms, as opposed to the entrepreneurial fund-raiser or a service-providing member of the supporting industry. Indeed, I have been for several decades an active individual angel investor, and am now a professional fund manager for others. As few would dispute, the manifold social and economic benefits of crowdfunding are dependent on the willingness and ability of individuals to write the all-important checks. However, most of the public discussion of crowdfunding focuses on the benefits to entrepreneurs and society as a whole. This book represents a major step in filling this gap, by providing a primer to the newly enfranchised crowdfunding investor on both early-stage entrepreneurial finance in general, and by explaining practically how recent legal and regulatory changes allow everyone – not just the wealthy few – to participate in this attractive and beneficial asset class. The book is well written and enjoyably readable, and has background and other information of interest even for the experienced and already involved participant.

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• Deciding what kind of industry, company, and development stage (seed, startup, growth, or later) to invest in.

• Identifying your primary motivation for angel investing: financial gain or community development.

.....

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