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Matt Ridley
The Rational Optimist: How Prosperity Evolves
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The Rational Optimist How Prosperity Evolves
Matt Ridley
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Страница 4
Table of Contents
PROLOGUE When ideas have sex
Mating minds
CHAPTER 1 A better today: the unprecedented present
Affluence for all
Cheap light
Saving time
Happiness
Crunch
The declaration of interdependence
The multiplication of labour
Self-sufficiency is poverty
Arcadia redux
The call of the new
CHAPTER 2 The collective brain: exchange and specialisation after 200,000 years ago
Homo dynamicus
Starting to barter
Hunting for gathering
Beachcombing east
Shall we trade?
Ricardo’s magic trick
Innovation networks
Networking in the near-east
CHAPTER 3 The manufacture of virtue: barter, trust and rules after 50,000 years ago
Finding a trade buddy
The trust juice
The shadow of the future
If trust makes markets work, can markets generate trust?
Coercion is the opposite of freedom
The corporate monster
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