Franchise Management For Dummies
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Mazero Joyce. Franchise Management For Dummies
Foreword
Introduction
Part 1. Wrapping Your Brain Around Franchising
Chapter 1. The Power of the Brand
Chapter 2. Franchises Come in Different Sizes
Chapter 3. Mirror, Mirror, on the Wall
Chapter 4. The Legal Issues
Part 2. Buying a Franchise
Chapter 5. Researching Franchise Opportunities
Chapter 6. Raising Capital: Wowing, Wrangling, and Winning
Part 3. Operating Like a Well-Oiled Machine
Chapter 7. Choosing a Location
Chapter 8. Getting the Goods
Chapter 9. Training and Hiring
Chapter 10. Working with Franchisors and Fellow Franchisees
Chapter 11. Attracting and Keeping Customers
Part 4. Expanding or Cashing Out
Chapter 12. Acquiring Other Franchises
Chapter 13. When the End Is Nigh
Part 5. Building Your Own Franchise
Chapter 14. From Small Business Owner to Franchisor
Chapter 15. Recruiting Franchisees
Chapter 16. Expanding Abroad: International Franchising
Chapter 17. A World of Good with Social Franchising
Part 6. The Part of Tens
Chapter 18. Ten Keys to Franchisee Success
Chapter 19. Ten Questions to Ask before Becoming a Franchisor
Appendix. Glossary of Common Franchising Terms
About the Authors
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Отрывок из книги
by Robert Cresanti, CFE, President and Chief Executive Officer,
International Franchise Association
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It is the franchisee’s execution to a franchisor’s brand standards that produces consistency – the foundation for a business franchisee’s success. Interim Health Care, Sport Clips, PostNet, PuroClean, Twin Peaks, and Firehouse Subs are all examples of business-format franchises. The business-format franchisor provides a detailed system, and the franchisee is trained and supported in their independent management of their business.
The confidential operating and procedures manuals (the how-to guides of every great franchise) provide the franchisee with the information they will need to establish, operate, and manage their businesses. The goal in a franchise system is for customers to get the same brand experience each and every time they shop in one of the franchise’s locations, and the manual is one of the tools to achieve that important goal.
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