Leading with Noble Purpose

Leading with Noble Purpose
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Are you up to date on today's wine scene? Wine For Dummies, 6th Edition reveals what's in, what's out, and what's new in wine. With new and revised content, this edition of the popular Wine For Dummies text takes you on a tour of emerging and old world wine regions, showcasing the varieties and styles you need to know to stay up to date on today's wine scene. In addition to highlighting wines themselves, this approachable resource offers insight into wine shops, supermarket wine selections, wine and food pairings, vintage charts, and price guidelines. For the aspiring wine aficionado, the text offers expert advice on buying, collecting, and rating wines—and can direct you in updating your personal collection through its thorough guidance. Wine has, for generations, been an important part of culture and society around the world. Over time, trends in wine change—as do the ways in which it is created, celebrated, and enjoyed. Exploring today's wine trends is a great way to learn more about and appreciate different cultures—and let's be honest: educational value aside, wine tastes amazing. Understand different grape varieties and varying wine styles Read wine lists and labels, and understand how to use them to make the right purchases Pair your wine with food in a way that will bring out the best flavors in all aspects of your meal Explore how to best select, store, open, pour, and enjoy your wine Wine For Dummies, 6th Edition provides you with the information you need to confidently navigate today's wine scene!

Оглавление

McLeod Lisa Earle. Leading with Noble Purpose

Introduction: Why Work Matters

Why I Wrote This Book

Part I. The Noble Purpose Leader

Chapter 1. Profit is Not a Purpose

Unfortunately, It's Also Wrong

Purpose Drives Profit, Not the Other Way Around

Chapter 2. Are You Telling a Money Story or a Meaning Story?

Money Follows Purpose

Chapter 3. How Metrics Drive Mediocrity

Measuring Artistic Impression

Chapter 4. Go Beyond the Numbers

Turning Techies into Storytellers

Escape Me-Too Mediocrity

Dig into the Nuances

Chapter 5. Make Your Customers Human

Bringing Patients to Life

Making Basements Meaningful

Customer Impact is the Ultimate End Game

Chapter 6. Dare to Be Different

Igniting Passion in Resellers

Chapter 7. Be Brutal about Airtime

The Words of the Leader Matter

Chapter 8. Create Your Purpose Framework

Beautiful Questions versus Exhausting Questions

Give Your Customers a Seat at the Table

Chapter 9. Be For, Rather Than Against

“Kill the Competition” Is Not a Rallying Cry

Chapter 10. Don't Confuse Culture with Collateral

They're Avid Students of Leadership

They Operationalize Their Values

They Give Very Personal Recognition

They Overcommunicate

They're Totally Transparent

Culture across Ages and Stages

The GM Salute

Chapter 11. Take “Yes, But” Off the Table

Resetting the Negative

Chapter 12. The Folly of Internal Customers

Learning to Love People You Don't Even Like

Stop Talking about Internal Customers, Start Talking about Winning

Connect the Dots to Actual Human Beings

Correlate Nonperformance to Customer Impact

Chapter 13. Name Your Noble Sales Purpose

A Word about We

Chapter 14. How to Keep Purpose from Being Hijacked

Taglines Come and Go

Beyond the Value Proposition

Customers and Employees Are Not Your Masters

Customer-Centricity versus Customer-Impact

Commercial versus Philanthropic

Culture Follows Purpose, Not the Reverse

Training Is Not Enough

Cynics and Naysayers

Chapter 15. Why Your Backstory Matters

Say What You Need to Say

Chapter 16. Give Yourself Space to Say No

Doing the Right Thing Makes You Money, If You Go First

Don't Punish Errors of Enthusiasm

The Pre-Decision

Chapter 17. Believe in the Dignity of Your Business

The Moment I Fell in Love with Capitalism

Chapter 18. The DNA of a Noble Purpose Leader

Have Absolute Clarity about Your NSP

Part II. Implementation Guide for Noble Purpose Leaders

Chapter 19. Claim Your Noble Purpose

Answer the Three Big Discovery Questions

Get Clarity on Your Customers

Declare Your NSP

Chapter 20. Prove Your Noble Purpose

Create the Narrative

Personalize It

Identify your Acclerators

Chapter 21. Launch Your Noble Purpose

Put Your Purpose in Front of Your Team

Internalize Your Purpose by Department

Create the Sharing System

Deal with Cynics and Setbacks

Chapter 22. Operationalize Your Noble Purpose

Find Your Noble Knights

Bring Customers to Life Throughout the Company

Choose Your KPIs

Declare Your Purpose Externally

Make the Tough Calls

Make a Fuss, Routinely

Chapter 23. Embed Your Noble Purpose

Hire and Recruit with Purpose

Evaluate with Purpose

Bring Your Board on Board

Spotlight in Your Annual Report

Acknowledgments

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Отрывок из книги

What if your work mattered so much to you that – on your deathbed – you found yourself wishing for one more day at the office?

While I was writing this book, my father died. In the months before his death, I had time to reminisce with him about his life's high points, among them, his job.

.....

Leading with Noble Purpose aims to rectify this problem. Noble Purpose is a business growth strategy. It's also much more. It's a call for today's leaders to set the bar higher, for themselves, their people, and their organizations. It's about bringing meaning back into the workplace.

Noble Purpose is a strategic shift in the way you approach business. Instead of focusing on internal metrics, a Noble Purpose strategy is built upon the external impact you have on your customers, the real live human beings who benefit from your services. Revenue, profit, and productivity are indicators of how well you're performing against your purpose.

.....

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