Momentum
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Оглавление
McQueen Michael. Momentum
About the author
Acknowledgements
PREFACE. GOING WITH THE FLOW
01. INTRODUCING MOMENTUM
REASON 01. Momentum is generative
REASON 02. Momentum is attractive
REASON 03. Momentum is protective
02. ENEMIES OF MOMENTUM
ENEMY 01. The Intoxication of Success
ENEMY 02. The Tyranny of Tradition
ENEMY 03. The Baggage of Bureaucracy
ENEMY 04. The Fatigue of Monotony
ENEMY 05. The Seduction of Immediacy
03
ACTIVITY
TEST 01. Inspiring
TEST 02. Intentional
TEST 03. Innovative
TEST 04. Integrous
TEST 05. Intelligent
FOCUS
STRATEGY 01. Zooming in
STRATEGY 02. Saying no
STRATEGY 03. Pruning back
CONSISTENCY
KEY 01. Don't wait for emotion
KEY 02. Count the cost
KEY 03. Celebrate progress
KEY 04. Pick a sustainable pace
KEY 05. Aim for autopilot
CONCLUSION. DEFYING GRAVITY
Index
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Отрывок из книги
Michael McQueen understands what it takes to thrive in a rapidly evolving world.
Widely recognised for having his finger on the pulse of business and culture, he has helped some of the world's best-known brands navigate disruption and maintain relevance.
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Back in 2011 I embarked on a research project tracking 500 of the world's biggest brands in an attempt to answer this question: What is the difference between the enduring and the endangered?
Sadly, examples of endangered brands abound. Recent years have seen scores of iconic businesses and organisations fall from greatness in spectacular fashion. So endemic is this pattern that McKinsey & Company consultant Patrick Viguerie invented a term for measuring it called the ‘Topple rate'. This metric gauges the rate at which firms lose their leadership positions, and one thing is for certain – it is speeding up. According to Professor Richard Foster of Yale University, the average lifespan of a major listed company has shrunk from 67 years in the 1920s to just 15 years today.1
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