You may be familiar with branding as it relates to companies and organizations. A company's brand is the essence that affects everything it does. How often, though, do we pay attention to our personal brands? The purpose of this short book is to explain how these new online tools can be used to strengthen your personal brand. Whether you are a job seeker, sales professional, or consultant, numerous opportunities exist for you to leverage social media to create a competitive edge for yourself.
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Michael Ph.D. Reynolds. Personal Branding with Social Media
Introduction
1. An Overview of Personal Branding
2. What Affects Your Brand?
3. How Social Media Has Changed How We Communicate
4. Landing a Job, a Sale, or an Opportunity
5. LinkedIn: The Business Lunch
6. Facebook: The Cocktail Party
7. Twitter: The Fire Hose
8. Blogging: A Secret Weapon for Personal Branding
9. Building Authority with Presentations on SlideShare
10. Tying It All Together
11. Personal Stories
About the author
Отрывок из книги
You may be familiar with branding as it relates to companies and organizations. A company’s brand is the essence that affects everything it does. How often, though, do we pay attention to our personal brands?
Yes, a person has a brand. Anyone who works, communicates, or participates in society at any level has a personal brand. Your personal brand is made up of a number of different factors and it influences how you are perceived by others.
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The purpose of this short book is to explain how these new online tools can be used to strengthen your personal brand. Whether you are a job seeker, sales professional, or consultant, numerous opportunities exist for you to leverage social media to create a competitive edge for yourself.
Employers make frequent use of LinkedIn for researching job candidates. If you have no LinkedIn profile and the other candidate has a richly-populated profile full of recommendations, presentations, and content, who looks better? If you're going for the big sale and the prospect researches you and your competition online, what do you want him to find? If you have no presence and your competitor has written blog articles on the problem being solved, who looks like the expert?
