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Introduction
1. Market Research
2. Keep the Project in the Hands of Marketing - Not IT
3. Choosing a Web Services Firm
4. Choosing a Content Management System
5. Content planning
6. Content Part II: Photography
7. Website architecture
8. Design and Build
9. Launch
10. Your Internet Marketing System
About the author
If you are a marketing director, communications professional, or someone in a similar position who has had the pleasure of overseeing a web project, this book is for you.
In the grand scheme of things, overseeing a website project is not the most riveting thing you could be doing with your time. Most of the time, our jobs are focused on the runway-level tasks that keep an organization running smoothly, like creating content, distributing, campaigns, and analyzing data. Oh, and don’t forget meetings. Attending lots a lots of meetings is most likely a big component of your day, so maybe a web project is more interesting.
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A word of warning: if you are a do-it-your-selfer and you like tinkering with servers and reading books about JavaScript, stop reading this right now and go find something from O’Reilly Media. This book is not for you.
However, if you are a marketing or communications professional and you are in charge of overseeing a project to redesign your organization’s website and put in place an Internet marketing system, this book is for you. We will assume that you have a budget to hire a professional firm, you have the time to oversee the project, and that you have no interest in writing code. If this sounds like you, then you may be in the right place.
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