Mike Warner is an independent artist, curator and the go-to person when it comes to playlist strategies on music streaming services. This book teaches artists at any level how to grow their audience on streaming services through profile enhancement, data analysis, automation and creating value as a curator. In this book Mike sets the record straight what playlists really can do for artists' careers. You will learn how to customize your artist profiles on popular streaming services; build a playlist and grow it's following; pitch to independent curators; grow your network; release music catered to playlists. The book also has numerous helpful tips and tricks to show you along the way.
Оглавление
Mike Warner. Work Hard Playlist Hard
Disclaimer
Introduction
Set your goals
Types of playlists
Let’s get social
Facebook
Twitter
LinkedIn
Instagram
Set up your artist profiles
Anghami
Apple Music
Beatport
Deezer
Genius
Google Play
JioSaavn
Napster
Pandora
Qobuz
Shazam
Spotify
Tidal
YouTube Music
Create a great playlist
Spotify search shortcuts
Curation
Artwork
Playlist description
Collaborative playlists
Host playlists on multiple services
Soundsgood
SongShift
Grow your playlist following
Social media shares
Live stream
Post playlist artwork
Short links
Gates
Marketing tools
Pitch your music to curators
Organization is key
Reach out via LinkedIn
Find curators using Chartmetric
Pitch via your distributor
Important things to keep in mind:
Pitch directly to the Spotify
Paid pitching services
Playlist pluggers
Background music services
YouTube channels can grow your followers
Description
Gates
Making contact
Hype Machine
Make money as a curator
Protect yourself
Passwords
App/website logins
Create music for playlists
Collaborate with other musicians
ISRC codes and your release
Related artists on Spotify
Pre-saves are the new pre-order
Influencer marketing
The YouTube follower hack
Spotify time jump
The Facebook birthday post
Keep selling CDs
Say thank you
Find more curators
Ask for an introduction
What if a curator leaves their job?
Out of office responses
Case studies
Hello Harry & Thomas Garcia - Tea & Poetry
Added to Starbucks Coffeehouse Playlist
Added to Fresh Finds: Hiptronix
Date Night - Date Night (self titled album)
Added to the New Releases section on Spotify Australia
Added to Fresh Electronic on Spotify
Added by Apple Music to New Music Monday
Payola
Final thoughts
Credits
More learning
Books
Courses
Affiliate Program
Testimonials
Glossary. DJ
DM
ISRC
MUZAK
Отрывок из книги
Artists have more power, more tools and more knowledge than ever before. I’ve been a music lover my entire life, with a music collection of Funk, Hip Hop, Punk, Rock, Electronic, Ska and everything in between. I spent 15 years DJing, hosted multiple podcasts and radio shows, helped numerous artists become labeled as independent, produced music under various aliases and worked with a few background music services. After many years of trying to break into the music industry, applying to multiple jobs, I concluded that my resume wasn’t strong enough… so I decided to build my own opportunities through self education.
This book details vital parts of my journey; from a keen music lover and starving music producer to a well fed streaming music nerd who makes a living in this beautiful, crazy industry. It is the result of many conversations with friends, artists, labels and managers. I suggest grabbing a pen and paper because I’ll be hitting you with some things I wish I knew when I started out.
.....
Twitter is different. Introductions don’t work, most people don’t check their inbox or will block all Twitter users from being able to DM them. For now, set up your profile using the rules above and follow some artists, curators, or celebrities that you would like to work with or see inspirational tweets from. Once you have gained some value in yourself by creating your playlists (see Grow your playlist followings), then you will reach out to these Twitter contacts (if they don’t hear about you first).
While LinkedIn is mostly used for job hunting and co-worker creeping, it is also a useful tool for music industry professionals to network. Keep it real but also keep it relevant. Similar to Facebook, use an actual photo of your face (maybe a touch more professional here) and an honest resume. Also, only put relevant jobs, if you flipped burgers for five years but now work in a music store, just have the music store on your profile. Sign up for a free trial to get InMail credits. More detail on this in the Reach out to other curators chapter.
