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Monica Lunin. What She Said
Table of Contents
Guide
Pages
WHAT SHE SAID. THE ART OF INSPIRING ACTION THROUGH SPEECH
Introduction
Why I wrote this book
How to use this book
1 Providing guidance, advice and wisdom
Michelle Obama. Former First Lady of the United States, author and speaker
When they go low, we go high
WHAT SHE SAID
HOW SHE DID THAT. Connect the personal to the universal
Apply rhetorical flourishes
Embody the delivery
Nora Ephron. Writer and filmmaker
Be the heroine of your life
WHAT SHE SAID
HOW SHE DID THAT. Let the stories do the work
Select a theme and create a structure
Change gears to land a serious message
Florence Nightingale. Statistician, social reformer and founder of modern nursing
What makes a good nurse
WHAT SHE SAID
HOW SHE DID THAT. Use contrast for clarity
Emphasise the nature of learning and leadership
Encourage high virtue
Virginia Woolf. Author
Shakespeare's sister
WHAT SHE SAID
HOW SHE DID THAT. Invite the audience to do the work
Use contrast to highlight your point
Expose the mechanics of your persuasion
Note
2 Sharing complex thoughts and ideas
Brené Brown. Leadership expert and author
The power of vulnerability
WHAT SHE SAID
HOW SHE DID THAT. Bring awe and wonder to the process of discovery
Establish synergy with your central idea
Take the time to connect
Hannah Arendt. Philosopher and writer
What remains? The language remains
WHAT SHE SAID
HOW SHE DID THAT. Be prepared to face the difficult questions
Accept complexity and nuance
Deflect ad hominem attacks
Marie Curie. Chemist and physicist
Radium and the new concepts in chemistry
WHAT SHE SAID
HOW SHE DID THAT. Give credit
Claim credit
Signpost transitions
Margaret Atwood. Writer
Payback: Debt and the shadow side of wealth
WHAT SHE SAID
HOW SHE DID THAT. Explore new perspectives of common ideas
Give the subject the time it deserves
Present the way that best suits you
3 Opening hearts and minds
Eleanor Roosevelt. Former First Lady of the United States, human rights advocate and journalist
On the adoption of the Universal Declaration of Human Rights
WHAT SHE SAID
HOW SHE DID THAT. Acknowledge what has been achieved
Show positive resilience
Appeal to a higher purpose
Nancy Astor. First female member of the British House of Commons
Maiden speech
WHAT SHE SAID
HOW SHE DID THAT. Be brave
Go forth with humour
Start as you mean to continue
Malala Yousafzai. Education activist
One girl among many
WHAT SHE SAID
HOW SHE DID THAT. Form an emotional connection
Aim high and be memorable
Embody bravery
Naomi Klein. Journalist, activist and author
This changes everything
WHAT SHE SAID
HOW SHE DID THAT. Elevate the debate
Invoke voices outside your field
Set yourself up for success with a hook
4 Beckoning the waves of feminism
Mary Wollstonecraft. Writer and philosopher
I have a dream
WHAT SHE SAID
HOW SHE DID THAT. Dare to question
Look beyond self
Lay the groundwork for the long game
Emmeline Pankhurst. British and American suffragette
Why we are militant
WHAT SHE SAID
HOW SHE DID THAT. Use evocative language
Emphasise with the power of three
Create the counterargument
Betty Friedan. Feminist, writer and activist
Call to women's strike for equality
WHAT SHE SAID
HOW SHE DID THAT. Be opportunistic
Let the words flow
Go against the grain
Audre Lorde. Poet, speaker and activist
The Transformation of Silence
WHAT SHE SAID
HOW SHE DID THAT. Play with poetic language
Engage the audience with a question
Finish strong
5 Demanding respect
Julia Gillard. Former Prime Minister of Australia
Misogyny speech
WHAT SHE SAID
HOW SHE DID THAT. Control and weaponise anger
Know when to take a stand
Be yourself, but a little bit extra
Sylvia Rivera. Gay rights activist
Y'all better quiet down
WHAT SHE SAID
HOW SHE DID THAT. Bring order to chaos
Speak from the heart
Shift the energy
Margaret Thatcher. Former UK Prime Minister
The lady's not for turning
WHAT SHE SAID
HOW SHE DID THAT. Handle the hecklers
Use metaphor
Recognise the contribution of others
Hillary Clinton. Politician, diplomat and lawyer
Women's rights are human rights
WHAT SHE SAID
HOW SHE DID THAT. Show personal conviction
Argue logically
Use repetition
6 Arguing a position
Ruth Bader Ginsburg. US Supreme Court Justice and lawyer
Argument in Frontiero v. Richardson
WHAT SHE SAID
HOW SHE DID THAT. Set pragmatic goals
Confirm you are the best person to speak
Add a touch of drama
Barbara Jordan. Politician, lawyer and educator
Articles of Impeachment during Watergate
WHAT SHE SAID
HOW SHE DID THAT. Cultivate gravitas
Present a rational argument
Speak with passion
Margaret Sanger. Women's rights activist and social reformer
The morality of birth control
WHAT SHE SAID
HOW SHE DID THAT. Echo past triumphs
Name and rebut your opponents
Be inclusive
Angela Merkel. Chancellor of Germany (2005–2021)
Speech to US Congress
WHAT SHE SAID
HOW SHE DID THAT. Use value signalling
Identify a personal connection
Name drop judiciously
7 Inspiring action
Queen Elizabeth I. Queen of England
The heart and stomach of a king
WHAT SHE SAID
HOW SHE DID THAT. Present character and conviction
Build personal connection
Use hyperbole strategically
Sojourner Truth. Abolitionist and human rights advocate
Ain't I a woman?
WHAT SHE SAID
HOW SHE DID THAT. Speak from the heart
Repeat like a preacher
Appeal to reason
Dolores Ibárruri. Freedom fighter
They shall not pass!
WHAT SHE SAID
HOW SHE DID THAT. Conjure an audience
Create unity
Make it personal
Greta Thunberg. Climate change activist
Our house is on fire
WHAT SHE SAID
HOW SHE DID THAT. Choose a powerful metaphor
Shake up expected roles
Have a clear purpose
8 Using humour to connect and persuade
Nellie McClung. Author and suffragist
Should men vote?
WHAT SHE SAID
HOW SHE DID THAT. Fight absurdity with absurdity
Pick your moment
Persuade stealthily
Dorothy Parker
Hollywood, the land I won't return to
WHAT SHE SAID
HOW SHE DID THAT. Play with stream of consciousness
Create images that linger
Know your style
Roxane Gay. Writer, academic and social commentator
Confessions of a bad feminist
WHAT SHE SAID
HOW SHE DID THAT. Be approachable
Be yourself, be different, be endearing
Remove the barriers to receptivity
Ruby Wax. Comedian and mental health advocate
What's so funny about mental illness?
WHAT SHE SAID
HOW SHE DID THAT. Connect with individual humans
Play and have fun
Anchor to a central message
9 Encouraging inclusion
Jacinda Ardern. Prime Minister of New Zealand
They were New Zealanders. They are us
WHAT SHE SAID
HOW SHE DID THAT. Communicate with compassion
Respect with recognition and nuance
Show strength as a leader
Faith Bandler. Civil rights activist and author
Faith, hope and reconciliation
WHAT SHE SAID
HOW SHE DID THAT. Reach across barriers
Humanise the statistics
Show the way forward
Indira Gandhi. Former Prime Minister of India
Last speech of Indira Gandhi at Bhubaneswar
WHAT SHE SAID
HOW SHE DID THAT. Use inclusive language
Demonstrate personal commitment
Elevate the message
Linda Burney. Australian politician and educator
Inaugural speech
WHAT SHE SAID
HOW SHE DID THAT. Leverage the power of symbols
Strategically choose your starting point
Lighten up
Note
10 Harnessing the power of stories
Eva Kor. Holocaust survivor, advocate and speaker
Surviving the Angel of Death
WHAT SHE SAID
HOW SHE DID THAT. Judge when a personal story is best
Use imagery that transports the audience
Be unapologetically yourself
Josephine Baker. Entertainer and activist
March on Washington
WHAT SHE SAID
HOW SHE DID THAT. Encourage positivity
Extrapolate on the theme
Be repeatable
Svetlana Alexievich. Writer
On the battle lost
WHAT SHE SAID
HOW SHE DID THAT. Use metaphors
Be shocking and personal
Punctuate with specifics
Maya Angelou. Poet and author
On the pulse of morning
WHAT SHE SAID
HOW SHE DID THAT. Just say YES
Maintain congruence
Use the beauty of language
Sources. Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Index
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