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Moraif Ken. Buy, Hold, and Sell!
Acknowledgments
Introduction. One Bear Market Can Change Your Life Forever
The Inspiration behind This Book
Part One. The Trouble with Buy-Hold: Why It's Dangerous to Your Financial Health
Chapter 1. Buy and Hold: A Bad Strategy for Anyone over 50?
Even the Best Investor…
Buying into the Buy-Hold Myth
Chapter 2. 60 Is the New 40
What Does That Mean for Your Investments?
How Long Will You Live?
What Does a Long Life Mean for Retirement?
The Longevity-Retirement-Investment Equation
Chapter 3. The Bear and the Lake House
Chapter 4. The 10 Most Important Years of Your Investing Life
More Heavy Lifting
The Eighth Wonder of the World?
Reverse Compounding
The Most Important Years of Your Investing Life
Chapter 5. A Buy-Hold Disaster Story
Chapter 6. You Know You're a Buy-Holder If…
Chapter 7. Why Does Buy-Hold Even Exist?
Generational Amnesia
The Rest of the Story
The Rise of Mutual Funds
The Best Coin-Flipper in the World
The Famous Scene in The Deer Hunter
Chapter 8. What Do Economists Say about Buy-Hold?
Check Out the Publication Date
It's History, Not the Future
Siegel Also Admitted…
The Market's (and Investors') Irrational Exuberance
The Emperor's New Clothes
Valuations Schmaluations
Who Should You Listen To?
Chapter 9. The Multimillion-Dollar Argument for a Buy-Hold-SELL Strategy
My Personal Experience with Buy-Hold
The Birth of a Sell Strategy
Avoiding the Market Crash of 2008
Part Two. The Buy-Hold Myths: The Advice that Could Ruin Your Retirement
Chapter 10. Buy-Hold Myth #1: The Market Always Comes Back
Some Big Bad Bears
Mini-Myth: If You Just Study Past Market History…
Mini-Myth: Time Is Your Friend
Homeland Security
Mini-Myth: The Most Successful Investors Stay in for the Long Run
We're Not 25 Years Old Anymore
Where's the Contract?
Chapter 11. Buy-Hold Myth #2: Don't Miss the 20 Best Trading Days
A Pig in a Poke
When Were the Best Days?
Riding the Market during the Best Days
The Worst Trading Days (So Far)
Avoiding the Big Bad Bear Days
Doing the Impossible
He's in the Wrong Lane!
Missing the Best and Worst
Chapter 12. Buy-Hold Myth #3: Don't Be the Fool Who Sells at the Bottom
Mini-Myth: You Don't Want to Miss the Rebound
Mini-Myth: The Rebound Is Equal to the Fall
The Two Fools of Mayberry R.F.D
Which Fool Would You Rather Be?
Chapter 13. Buy-Hold Myth #4: Diversify Your Portfolio…That's All You Need to Do
Put Your Eggs in Different Baskets
A Junk Drawer of Investments
Diversification Isn't Enough
Buying a Drill Bit
Chapter 14. Buy-Hold Myth #5: You Won't Make Any Money If You Sell and Sit in Cash
Cash Can Be Your Friend
Bewitched by Zero
That's Not All
Security or Surfing?
Chapter 15. Buy-Hold Myth #6: You Haven't Lost Any Money Unless You…
Shame, Shame, Shame
Mini-Myth: Future Appreciation
A Flat-Out Lie
Why They Don't Want You to Sell
Why You Fear Selling
Buying Stuff Is Fun
Live to Fight Another Day
The Real Answer
Chapter 16. Bits and Pieces: More Buy-Hold Nonsense
“Ten Years” Twaddle
Can't We Just Use the P/E Ratio?
A Word about Warren Buffett
Part Three. Buy, Hold, Sell: An Introduction to Sell Strategies
Chapter 17. What's beyond the Buy-Hold Myth?
Not Market Timing
Even If You Could…
Trends and Tides
Chapter 18. The 200-Day Moving Average Strategy
How to Calculate the 200-Day Moving Average
The 200-Day Moving Average in Action
Backed Up by History
Returns and Risks
Using the 200-Day Moving Average
Why This Strategy Works
Why It Works Especially Well for Investors over 50
Chapter 19. The Trailing Stop-Loss Sell Strategy
The Trailing Stop-Loss
Setting Your Stop-Loss Point
Stock Behavior
Beta and Standard Deviation
Take Tech Stocks, for Example
Chapter 20. When You Should Not Sell
More Event-Driven Market Drops
If You Can Point to a Specific Event…
If There's More Than One Reason for a Drop…
The 2008 Bear
Use Your Sell Strategy, Unless…
Chapter 21. Sell Strategy Pros and Cons
False Alarms
The Financial Tornado Warning
Transaction Costs and Taxes
A Cautionary Tale
Put the Odds in Your Favor
Don't Be the Hare
Chapter 22. More Reasons to Use a Sell Strategy
Bonus Reason #1 to Have a Sell Strategy
Bonus Reason #2 to Have a Sell Strategy
Real Life by the Numbers
Bonus Reason #3 to Have a Sell Strategy
Chapter 23. The Magic Number Strategy
How Strong Is Your House?
Your Magic Number
How Much Will You Need?
Calculating Your Magic Number
The Magic Number and the Musician
Chapter 24. The Rebalancing Strategy
Reap the Rewards of a Rebalanced Portfolio
Getting Off the Titanic
Chapter 25. Execute or Get Killed
It Doesn't Matter Why You Sell…
You Can't Climb the Pyramids
A Giant Bowl of Spaghetti
Remember New Orleans
Chapter 26. A Simple Action Plan
Chapter 27. Armed with Knowledge
P.S.: What Do You Think Will Happen Next?
Appendix
About the Author
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