В учебном пособии представлены задания, упражнения и справочный материал, необходимые для изучения основ истории и развития пиара в современном мире по углубленному курсу иностранного (английского) языка.
Оглавление
Н. В. Лаштабова. Public Relations in the contemporary world: Insight into Profession
Введение
1 History of the media
2 The press in the Roman Empire and in medieval Europe
3 Books
4 Magazines
5 Tomorrow’s journalism new technology, new ethics? Jay Black
6 Media and communications
7 Don't blame TV
8 What is Public Relations?
9 What do Public Relations Professionals Do? 1. Read and translate the text
10 Handling Public Relations Crises
11 Public relations and the Press
12 An informal letter
13 A formal letter
14 A complaint letter
15 Essay
16 Opinion Essay
17 Argumentative Essay
18 Report
19 Article
Список использованных источников
Отрывок из книги
1 . Read the proper names and say what you know about them. If they are unknown for you, find some information in the text.
John Peter Zenger
.....
8. What are the reasons of the shrinking number of newspapers in the USA?
8. Say how these dates are connected with the history of the media.