The Facebook IPO Primer (Updated Edition)

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Nancy Miller. The Facebook IPO Primer (Updated Edition)

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Introducing the company everyone knows

Facebook --the millennial phenom storming the globe -- needs no introduction. Everywhere you go on the Internet, the Facebook “Like” button winks at you. Want to share your most recent purchase on Amazon with your Facebook friends? Go ahead. Click “Like.” Nothing is too personal. Looking for buddies headed to the next Beyoncé concert? Check out the fan page. Bored? Play a game with your friends halfway around the world. No teenager’s social life is complete without Facebook. Younger kids may well ask someday: Scrabble is a board game, too? Wasn’t it always an app?

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The Facebook IPO Primer is the place where you will find the basic tools you need to analyze Facebook’s business and financial stats. Is it likely to be a space rocket, or will it sputter? Is it the next Google -- maybe bigger -- or is it Myspace? In this ebook you will learn to separate the buzz from the facts.

In Part I, you’ll get a quick overview of the checkered history of high tech companies selling stock to the public for the first time. Part II delves into the core values of Facebook, its leadership, and how it sees itself. Part III will give you five different answers to the key question: How much is Facebook worth? You’ll learn about what is important to financial analysts when they look at a company, and the different ways they choose to interpret the data. If you want to continue your research on Facebook on your own -- or if you just find the story fascinating in its own right -- Part IV will take you to the best links on the web. You’ll find articles, blog posts, graphics, and videos on all things Facebook.

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