Оглавление
Nathan Shedroff. Design Is The Problem
How to Use this Book. Who Should Read This Book?
What’s in This Book?
Section 1: Reduce
Section 2: Reuse
Section 3: Recycle
Section 4: Restore
Section 5: Process
What Comes with This Book?
Why a Book and Not Just a PDF?
Frequently asked Questions. What is sustainability?
Why does being sustainable cost more—or does it?
Is climate change proven?
What’s a carbon footprint?
Are hybrids really better than other cars?
Is nuclear power a more sustainable energy option?
What can I do to become more sustainable?
As a designer, what can I do to make the world more sustainable?
Foreword
Introduction
What Is Sustainability?
Part of the Problem or Part of the Solution?
CHAPTER 1. What Is Sustainability?
What Is a Systems Perspective?
Diversity and Resiliency
Centralization and Decentralization
Cooperation and Competition
Ecological Vitality
Social Vitality
Financial Vitality
An Ecosystem of Stakeholders
A Careful Balance
CHAPTER 2. How Is Sustainability Measured?
You Get What You Measure
Social Measures
Environmental Measures
Financial Measures
Putting It All Together
A Better Way?
CHAPTER 3. What Are the Approaches to Sustainability?
Natural Capitalism
Cradle to Cradle
Biomimicry
The Design Spiral
Life Cycle Analysis
Social Return on Investment
The Natural Step™
Total Beauty
Sustainability Helix
Other Frameworks
Putting Them All Together
Section 1: Reduce
CHAPTER 4. Design for Use
Usability
Simplicity Versus Clarity
Accessibility
Meaning
CHAPTER 5. Dematerialization
Design for Efficiency
Less Really Is More
Product Manufacturing
Packaging
Distribution
Product Use
Services
Vampire Power
CHAPTER 6. Substitution
Material Substitution
Detoxification
PVC as a Toxin
Plastics
Non-Plastics (for Decorative or Structural Applications)
CHAPTER 7. Localization
The Power of Local
Is Buying Local Really the Best?
CHAPTER 8. Transmaterialization
The Metamorphosis of Transmaterialization
Turning a Service into a Product
What Is a Service?
CHAPTER 9. Informationalization
Sending the Recipe
Taking the Recipe Concept Even Further
Section 2: Reuse
CHAPTER 10. Design for Durability
Planned Obsolescence—The Downfall of Durability
Fads Versus Trends
Forms of Obsolescence
How to Design Products for Sustainability
Design for Durability
Choose Components Carefully
Pay Attention to Serviceability and Maintenance
Design for Upgradability and Customization
The Value of Redundant Components
Create Classic Styles
Remanufacture Products
CHAPTER 11. Design for Reuse
Two Types of Reuse
Think Long-Term Use
Section 3: Recycle
CHAPTER 12. Design for Disassembly
Disassembly, Step by Step
CHAPTER 13. Close the Loop
Create Take-Back Programs
River and Lake Economies
Industrial Estates
CHAPTER 14. Design for Effectiveness
Extrapolate into the Future
Section 4: Restore
CHAPTER 15. Design for Systems
Leverage Points for Intervention
Work from the Inside Out
A Note About Caution
Section 5: Process
CHAPTER 16. Innovating Solutions
The Strategic Innovation Process
The Strategy Phase
Multidisciplinary Perspectives
Strategic Partnerships
Understanding via Examples
Part of the Vision
Efficiency
Brand Differentiation
Risk Mitigation
The Development Process
CHAPTER 17. Measuring Results
Global Reporting Framework
Balanced Scorecard
Other Ratings and Metrics
Label Types
Type I Labels
Type II Labels. Type III Labels
Type IV Labels
Reveal Rating System
CHAPTER 18. Declaring Results
LOHAS
Green Gauge
Conscious Consumers
Cultural Creatives
What Is Marketing?
What to Say (and Not)
CHAPTER 19. Conclusion
Appendix A. Super Summary and Checklists
Basic Checklist
Detailed Checklist. Preparation
Development
Materials
Promotion
Appendix B. Resources
Books. Overview and Issues
Frameworks
Design
Organizational Change and Leadership
Articles
Online Documents
Web Sites. General Issues and Overviews
Frameworks
Ratings Web Sites
Sustainable Design
Blogs
Materials and Resources
Business Resources
Educational Programs
Acknowledgments
Photo and Illustration Credits
About the Author
Отрывок из книги
I believe that design is how we change the world. Designers are incredibly optimistic people—believing that they can, absolutely, change the world for the better. However, even without a design background or education, it doesn’t mean you don’t or can’t make change in the world—and change for the better.
This book was written for the designer in all of us. While it is primarily targeted at those who call themselves “designers,” it doesn’t use any design jargon and is just as helpful to engineers, managers, students, and anyone who wants to build a better, more sustainable world. Whether you are involved with the creation of products, services, online experiences, events, environments, or mechanisms that drive systems (like the economy), understanding sustainability issues, frameworks, and strategies can help you create better solutions.
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Get over the guilt or shock or outrage or embarrassment or disagreement now, because none of it will be useful to you going forward. And we have a lot of work to do.
Design that is only about appearance, or margins, or offerings and market segments, and not about real people—their needs, abilities, desires, emotions, and so on.—that’s the design that is the problem.
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