Оглавление
Нина Пусенкова. Английский язык. Практический курс для решения бизнес-задач
Предисловие
Lesson 1. Motivation Theories
Motivation Theories
Maslow’s Hierarchy of Needs
McGregor’s Theory X and Theory Y
McClelland’s Learned Needs Theory
Equity Theory
Expectancy Theory
Essential Vocabulary
Lesson 2. Corporate Culture
How to Achieve Excellence by Managing the Culture in your Company
Essential Vocabulary
Lesson 3. Program Management
How Ford Hit the Bull’s-eye with Taurus
Essential Vocabulary
Lesson 4. Japanese Management Principles
From JIT to Lean Manufacturing
1. Batch Quantities
2. Safety Stocks / Quality
3. Supplier Partnerships
4. The Elimination of Variety
5. Shortened Cycle Times
6. «Pull»
Culture
The Move to Lean from JIT
Essential Vocabulary
Lesson 5. Great Managers
How Jack Welch Ran GE
Show and Tell
Roses and Champagne
Stick and Carrot
Essential Vocabulary
Lesson 6. Corporate Strategy
Carly’s Challenge
Essential Vocabulary
Lesson 7. Marketing Mix
Four Ps of Marketing
What is Marketing?
The Selling Process
The Marketing Process
Selling vs. Marketing Processes:
Planning vs. Forecasting?
The 4 Ps of Marketing or the Marketing «Mix»
Product
Price
Place (i.e. distribution)
Promotion
Essential Vocabulary
Lesson 8. The Past, Present and Future of Marketing
According to Kotler: The World’s Foremost Authority on Marketing Answers Your Questions
Essential Vocabulary
Lesson 9. Strategic Management Models
The BCG Growth-Share Matrix
Limitations
The GE/McKinsey Matrix
Essential Vocabulary
Lesson 10. Strategic Management Analysis
SWOT Analysis
The SWOT Matrix
The Value Chain
Primary Value Chain Activities
Support Activities
Value-Chain Analysis
The Value System
PEST Analysis
Essential Vocabulary
Lesson 11. Strategic Management Tools
The Balanced Scorecard
Double-Loop Feedback
Why Do Executives Love Balanced Scorecard?
The Payoff: BSC Customer Profitability Metrics
Essential Vocabulary
Lesson 12. Management Innovations
Delivering Superior Shareholder Value
Measuring Value Creation
A Case Study in Delivering Shareholder Value – BP
Essential Vocabulary
Lesson 13. Conflict between Managers and Shareholders
Agency Problem
Agency Theory and Agency Problems
Goal Congruence
Conflict Between Managers and Shareholders
Essential Vocabulary
Lesson 14. Corporate Scandals
The Fall of Enron. How ex-CEO Jeff Skilling’s strategy grew so complex that even his boss couldn’t get a handle on it
Essential Vocabulary
Lesson 15. Corporate Governance
Corporate governance
Parties to corporate governance
Principles
Mechanisms and controls
Internal corporate governance controls
External corporate governance controls
Rules versus principles
Corporate governance models around the world
Codes and guidelines
Corporate governance and firm performance
Essential Vocabulary
Lesson 16. Corporate Social Responsibility
People, Planet and Profit
CSR reporting
Criticism of CSR
People, Planet, Profit: The Value of CSR
Branding
Socially Responsible Investment Institutions
Legislation and Litigation
Employees and Customers
Product Improvement / Cost Reduction
Essential Vocabulary
Lesson 17. Industry Analysis
Porter’s Five Forces
Porter’s 5 Forces
I. Rivalry
II. Threat of Substitutes
III. Buyer Power
IV. Supplier Power
V. Barriers to Entry / Threat of Entry
Essential Vocabulary
Lesson 18. Industry Trends
Global Consolidation Threat: Can East European Companies Survive?
Understanding the Consolidation Curve
Global Titans about to Emerge
Consolidation Strategy
Conclusion
Essential Vocabulary
Lesson 19. New Industry
Venture capital
Venture capital fund operations
How and why VCs invest
Winners and losers
History
The dotcom boom
Essential Vocabulary
Lesson 20. Global M&As
Extinction of the Predator
Seduced by Scale
The Brand News
In-breeding as a Virtue
Essential Vocabulary
Lesson 21. Emerging Markets
Emerging Markets: Has Their Time Finally Come?
1. Historically Low Valuations
2. Economic Triggers – Near Term
3. Market Volatility Change as a Spur to Outperformance
4. Economic Triggers – Long Term
5. Assessing the Long-Term Fundamental Case
6. Conclusion
Essential Vocabulary
Lesson 22. Macroeconomic Theories
The Greatest Economist of the 20th Century: John Maynard Keynes
Keynes and the Classics
Wages and Spending
Excessive Saving
Active Fiscal Policy
The «Multiplier Effect»
Essential Vocabulary
Lesson 23. Macroeconomic Landscape
U.S. Fiscal Imbalance Biggest Since 1959
U.S.: Businesses Are Betting On A Happy New Year
The Rush to Invest in Russia
Essential Vocabulary
Lesson 24. Globalization
Globalization
Globalization History
Characteristics
Anti-globalization
Pro-globalization (Globalism)
Measurement of Globalization
Essential Vocabulary
Lesson 25. Multinational Companies
Are You Ready to Go Global?
Automotive MNCs in Russia
Ford’s approach
General Motor’s approach
Summary and conclusions
Essential Vocabulary
Lesson 26. Foreign Trade
The Basics of Foreign Trade
Free Trade Vs. Protectionism
Arguments for Protection
Methods of Protection
Arguments for Free Trade
Measures of Trade
Current Account
Capital Account
Balance of Payments Deficit and Surplus
Measuring Imports and Exports
Essential Vocabulary
Lesson 27. Foreign Exchange Market
What is FOREX?
Participants of a Foreign Exchange Market
Essential Vocabulary
Lesson 28. Stock Exchanges
Getting to Know Stock Exchanges
How Does It All Start?
Auction Exchanges – NYSE and Amex
New York Stock Exchange
NASDAQ (an Electronic Exchange)
NASDAQ Small Cap
Electronic Communication Networks (ECNs)
Over-the-Counter (OTC)
There are two OTC markets:
Essential Vocabulary
Lesson 29. Equity Securities
Introduction to Securities
Uses of Securities
Debt and Equity
Ownership
Shareholder Rights
Buying
Selling
Types of Shares
Securities Markets
Legal Nature of Securities: Bearer and Registered Securities
Essential Vocabulary
Lesson 30. Fixed Income Securities
A Stock Buyer’s Guide to Bond Investing
Some Bond Market Basics
Callable and Bullet Structures
Governments
Treasury Securities
Agencies
Mortgages
Corporates
Corporate Bond Credit Quality
Municipals
Certificates of Deposit
Putting It All Together
Essential Vocabulary
Lesson 31. How IPOs are Organized
IPO Procedure
Legal Requirements in the United States
Legal Requirements in the European Union
Pricing
Investment Banks
Definitions
Role of Modern Investment Banks
The Main Activities and Units
Recent Evolution of the Business
Possible Conflicts of Interest
Essential Vocabulary
Lesson 32. Commodity Trading
The 10 Commandments of Successful Commodity Trading
Essential Vocabulary
Lesson 33. Valuation of Russian Companies
Company Handbook
Figure 1. Renaissance Capital Stock Focus List
Recap of Stock/Sector Performance Year-to-Date
Figure 2. The Best Performing Russian Stocks in 2003 Year-to-Date
Figure 3. The Worst Performing Russian Stocks in 2003 Year-to-Date
Figure 4. Performance of the Top Russian Stocks in 2003 Year-to-Date
On the Valuation of Russian Equities
The International Perspective
Essential Vocabulary
Lesson 34. Equity Research Report
Aeroflot: Taking Off
Summary Valuation of Aeroflot
Aeroflot Trading Data
Price Drivers
Forecasts Upgraded
Price Performance
Valuation
Enterprise Value Compared
Future Earnings Compared
ROCE
Methods of Target Price Valuation
Aeroflot DCF Model (Base Case Scenario)
WACC Calculations
Essential Vocabulary
Lesson 35. Successful Investment Strategy: Theory and Practice
Modern Portfolio Theory: An Overview
The Theory
Two Kinds of Risk
The Efficient Frontier
Figure 1
Figure 2
What MPT Means for You
Conclusion
Warren Buffett: How He Does It
Buffett’s Philosophy
Buffett’s Methodology
Conclusion
Essential Vocabulary
Lesson 36. Corporate Finance
Corporate Finance for Beginners
Balance Sheet Approach to Valuation
Cash vs. Profits
Cash Cycle
Revenue, Expenses, and Inventory
Assets
Inventory
Payables
Financial Ratios
Bank Loans
Sources and Uses of Cash
Firm Value, Equity Value, and Debt Value
Capital Structure
Risk Premiums
Cost of Capital
Unlevered Free Cash Flows
Terminal Value
Cash Flows to Debt and Equity
Hurdle Price
Debt Valuation
Optimal Capital Structure
Share Buyback
Essential Vocabulary
Lesson 37. Raising Credit
The Credit Process: A Guide For Small Business Owners
Introduction
Sources and Types of Funding
Financial Analysis
Gross Profit Margin
Operating Profit Margin
Quick Ratio
Current Ratio
Debt Ratio
Collection Period Ratio
Days to Sell Inventory Ratio
Days Purchases in Accounts Payable Ratio
Essential Vocabulary
Lesson 38. Business Law
Business Law
The American Legal System
Essential Vocabulary
Lesson 39. Making Presentations
The Art of Making Sales Presentations
Lesson 40. Financial Statements
Report of Independent Registered Public Accounting Firm on Consolidated Financial Statements
The Board of Directors and Stockholders
Essential Vocabulary
Keys to Exercises
Lesson 1
Lesson 2
Lesson 3
Lesson 4
Lesson 5
Lesson 6
Lesson 7
Lesson 8
Lesson 9
Lesson 10
Lesson 11
Lesson 12
Lesson 13
Lesson 14
Lesson 15
Lesson 16
Lesson 17
Lesson 18
Lesson 19
Lesson 20
Lesson 21
Lesson 22
Lesson 23
Lesson 24
Lesson 25
Lesson 26
Lesson 27
Lesson 28
Lesson 29
Lesson 30
Lesson 31
Lesson 32
Lesson 33
Lesson 34
Lesson 35
Leeson 36
Lesson 37
Lesson 38
English-Russian dictionary
A
B
С
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
Y
Z
