Оглавление
Noreena Hertz. Eyes Wide Open: How to Make Smart Decisions in a Confusing World
Copyright
Contents
STEP ONE. Get to Grips with a World in Hyper-Drive
Think Yourself Smarter
Drowning in the Deluge
Drip, Drip, Drip, Ping, Ding, Ring
The Age of Disorder
Get with the Programme – How to Be an Empowered Decision-Maker
QUICK TIPS FOR GETTING TO GRIPS WITH A WORLD IN HYPER-DRIVE
STEP TWO. See the Tiger and the Snake. The Tiger and the Snake
All That Glitters …
The Unicycling Clown
From PowerPoint to Hypnotised Chickens
The Cult of the Measurable
All That Counts
Glass Half Full
How Not to Spot Aspirin Poisoning
Detach from the Past – Lessons from Hollywood and Helsinki
The Truth about Harry
How to See with Eyes Wide Open
Takeaways
QUICK TIPS FOR SEEING THE TIGER AND THE SNAKE
STEP THREE. Don’t Be Scared of the Nacirema. Body Rituals and Magic
Youth-Infused Lies at the Beauty Counter
Verbal Avalanches …
… and Verbal Snowballs
The Trouble with Wayne
Beware of Anchors When Buying a House
The Strange Case of Mr Jones
See, Hear, Touch, Smell: Why a Waitress Wearing Red Gets a Bigger Tip
Reclaim the Truth
Takeaways
QUICK TIPS TO AVOID BEING SCARED OF THE NACIREMA
STEP FOUR. Ditch Deference and Challenge Experts. From Harley Street to the Mayo
Men in White Coats
The Sham in Expert’s Clothing
From Monkeys to Garbage Collectors
From Alan Greenspan to Bernie Madoff
Follow the Money
Follow the Practice
When the Facts Change …
Experts in Conflict – Why You Need More Rather Than Less
How to Pick the Right Expert
Takeaways
QUICK TIPS FOR DITCHING DEFERENCE AND CHALLENGING EXPERTS
STEP FIVE. Learn from Shepherds and Shop Assistants. Radioactive Sunday Roasts
From Migraine Mavens to Schoolboy Raconteurs – Expand Your Notion of Experts
Cast Your Net Wider
From First-Class Luggage to Toyota’s Poka-Yoke
Betting on the Shop Floor
What Not to Ask Your Shepherd – the Limits of Lay Expertise
Takeaways
QUICK TIPS FOR LEARNING FROM SHEPHERDS AND SHOP ASSISTANTS
STEP SIX. Co-Create and Listen In. Geiger-Counting in Tokyo
From the Iranian Elections to School Meals in Scotland
Facebook Flu at the Playboy Mansion
Listen In and Stay Ahead
Golden Sources Amid the Digital Noise
Google Trends and the Value of Your Home
But! A Tiger-Shaped Warning …
Do Computers Know What Love Means?
Takeaways
QUICK TIPS FOR CO-CREATING AND LISTENING-IN
STEP SEVEN. Scrutinise Sock Puppets and Screen Your Sources. A Gay Girl in Damascus
Sock Puppets
Astroturfing and Fakery Factories
An Army of Bots
Are You Who You Say You Are?
Short Cuts That We Might Just Regret
What to Do about It – How to Seriously Scrutinise
Who?
How?
Where?
What?
Who Else?
Takeaways
QUICK TIPS FOR SCRUTINISING SOCK PUPPETS AND SCREENING SOURCES
STEP EIGHT. Overcome Your Maths Anxiety. Inside the Brains of the Maths Anxious
Even NASA Makes Maths Errors
The Importance of Being … Maths Literate
Risk, and What It Might Mean for Your Breakfast
What Do Your Medical Tests Really Mean?
Context and the Coming Armageddon
Families from Hell
Correlation, Causation and Top Marks at School
Don’t Pick the Cherries
Beware of Partisan Opinion Polls
Useless Data that Gets in the Way
Why Graphs Might Not Be Fair and Balanced
Yoghurt Drinks, and How Numbers Get Manufactured
When It Comes to Medicines, Women May Be from Venus
Who Did You Ask? The Dangers of Self-Selection Bias
Takeaways
QUICK TIPS FOR OVERCOMING YOUR MATHS ANXIETY
STEP NINE. Monitor Your Emotional Thermostat. A Hero Called Leigh Pitt
The Thing about Fear – from Spiders to Skin Excisions
Lessons from Hollywood and the White House
Feelings and Decisions – Why Being Happy May Be a Bad Thing
The Trouble with Elliot
How Self-Aware Are You?
Omm
What We Can Learn from Victoria’s Secret Models and Fizzy Drinks
When You Need to Go
We Need to Take Sleep More Seriously
Takeaways
QUICK TIPS FOR MONITORING YOUR EMOTIONAL THERMOSTAT
STEP TEN. Embrace Dissent and Encourage Difference. The Building Is on Fire
Ultraconformists
Peer Pressure and the Myspace Brain
People Like Us
The Case for Dissent
The Value of Difference
World War II Code-Breaking and the Curious Role of Seaweed
Games Consoles Could Save Your Life
Hear No Evil, Speak No Evil at Lehman Brothers and Beyond
World News: Brought to You by Your Friends
The Dangers of Narrowcasting
Some Answers to These Problems
Good Leaders Seek Out Difference and Dissent
Dissent and Difference in Your Day-to-Day Life
Takeaways
QUICK TIPS FOR ENCOURAGING DIFFERENCE AND EMBRACING DISSENT
Epilogue
Time to Take Control
Time to Free Up Head-Space
Time to Rebel
Time to Know Ourselves Better
Time to Accept the Chaos
Closing Words
Notes
List of Searchable Terms
Acknowledgements
Praise. Praise for EYES WIDE OPEN and the Author
About the Author
By the Same Author
About the Publisher
