The Vision Code

The Vision Code
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Описание книги

Noted CEOs, academics, and military personnel share their experience as visionary leaders The Vision Code explores the concept of «vision» and leadership. The book reveals the secrets of building and executing a strong vision within any organization. Oleg Konovalov—an acclaimed global thought leader—draws together in one volume in-depth interviews with nineteen extraordinary global visionaries that represent a variety of industries and organizations. These leaders explain why a vision is needed, how to implement it, how to communicate a vision effectively, and how to live by it with integrity. As Konovalov explains, vision is a key leadership skill that can be developed as a practical business tool for leading a company today and into the future. The stories of the nineteen leaders reveal how to develop a compelling vision and follow through with the vision in order to inspire an entire workforce. When a leader taps into the power of «vision,» he or she creates a more meaningful business experience and ultimately, a better life. This compelling book: Offers a guide for making the concept of vision a reality Provides the information needed to develop a clear and persuasive vision Contains an accessible guide to a much-needed skill Includes interviews with Marshall Goldsmith (#1 Leadership Thinker), Martin Lindstrom (#1 Branding Expert), Garry Ridge (Chairman and CEO of WD-40 Company) and many others Written for leaders at all levels in organizations and industries of any type The Vision Code is a must-have book for anyone who wants to develop the skill to become a visionary leader.

Оглавление

Олег Коновалов. The Vision Code

Table of Contents

List of Illustrations

Guide

Pages

Praise for The Vision Code

The Vision Code. How to Create and Execute a Compelling Vision for Your Business

Foreword

INTRODUCTION In Search of the Golden Ratio of Vision

Vision as We See It

Questioning the Understanding of Vision

In Search of the Golden Ratio

How to Read This Book

Let's Break Ground

1 Making the Unconscious Conscious, or Why Vision Is Important

Defining Purpose

Answering ‘Why’

Defining the Future

A Guide for Life and Business

A Means of Breaking Out from Negativity

Uniting Force or Transfused Energy

A Provision for Inspiring Life

Differentiating True Leaders from Bad Leaders

Practical Tips

2 What Lies Behind the ‘Aha’ Moment

Giving It a Name

A Truth Behind the ‘Aha’ Moment

Imagination Is the Mother of Vision

Larva

Cocoon

Beautiful Butterfly

Must Do for a Vision to Grow

Learning

Listening

Killing Ego

Bold Thinking

Scanning Environment

Broad Outlook

Intuition and Resonance

Conclusion

Practical Tips

3 Fighting Anti‐Visionary Me

Negativity

Lack of Confidence and Enthusiasm

Detachment from Reality

Ego

Comfort

Exercising Your Inner Excellence

Courage

Learning

Inner Excellence

Credibility and Confidence

Knowledge Bank

A CLICK Self‐assessment Form

C for courage

L for learning

I for inner excellence

Confidence and credibility

Knowledge bank

Conclusion

Practical Tips

4 The Six Criteria of a Strong Vision

Stimulus

Scale

Spotlight

Scanning

Simplicity

Excitement and Passion

Stronger Together or 5S&EP Model

Vision Viability Test

Practical Tips

5 Communication: The Seventh Element of a Compelling Vision

Language

Communicating and Sharing

Listening

Communicating

Sharing Vision

Fear to Share Leads Nowhere

A Practical Magic

Practical Tips

6 Aligning Execution with Vision

Strong Leadership

Culture

Role of leaders

Care for people

Focus and a Strong Will

Communication

Is It Everything?

Practical Tips

7 Quality and Metrics of Vision Management

Quality

Metrics

Representations of Vision

Practical Tips

8 Growth: From Uncertainty to Uncertainty

Phase One: Embracing Uncertainty

Phase Two: Arriving at Certainty to Leave It Again

Phase Three: Back to Fight

9 Decisions, Decisions, Decisions

Purpose

Enabling

Purpose and Enabled Capacity

Practical Tips

10 Vision as a Business Tool

Vision as a Business Tool

Clarity from a Moment of Creation

Ability to Make It a Reality

Viability of a Vision

Influence

Acting

Culture

Focus and will

Communication

Quality and metrics

Enabled decision‐making

Revitalising by Embracing Growth and Change

Keeping Tension

11 Fifteen Commandments of Visionaries

Don't Call them Futurists

Be the Same

12 I Believe That…

Responsible Decision

Heritage

Acknowledgements

References

Index

WILEY END USER LICENSE AGREEMENT

Отрывок из книги

‘Most people think vision is something you are born with. Either you have it or you don't. But from reading Oleg Konovalov's The Vision Code, you will learn that vision is a competence that you can nurture – by thinking boldly, keeping an open mind and getting out of your own way. As a CEO, I've come to realize from reading The Vision Code that vision is my single most valuable tool. It literally allows you to choose your company's future’.

The Vision Code is a fascinating blueprint for mastering a vision and becoming a true visionary'.

.....

‘The Vision Code is packed full of insights and great examples of the value of a clear, compelling vision. Of particular value is the section on execution – an often‐neglected aspect of developing a vision: You have to make it real. The book presents a rich, multidimensional view of organizational and personal vision that will expand and enhance any leader's perspective'.

David B. Peterson, PhD, Senior Director, Executive Coaching & Development, Google LLC

.....

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