Inside Real Estate
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O'Malley Peter. Inside Real Estate
ABOUT THE AUTHOR
ACKNOWLEDGMENTS
INTRODUCTION
PART I. Mastering property
The real estate game
1 Who can you trust?
2 The modern real estate firm
3 Will real estate agents have their Uber moment?
4 Insider trading
5 Asking the tough questions
6 Emotion versus logic – understanding fear and loss
7 The winners and losers in all markets
8 Averages, statistics and transaction costs
9 Buying and selling – structuring the move
10 Trading beyond the evidence
11 Valuing real estate agents
PART II. Selling
Prepare to sell
12 Avoiding seller's remorse
13 How to run a silent auction
14 Believe me when I say …
15 Do you have a buyer?
16 The leopard's new spots
17 Mystery shop the agent
18 Expensive web advertising drives off-market transactions
19 Are you choosing a valuer or a negotiator?
20 Seven questions to ask when selling
21 Are valuers conservative?
22 Overquoting
23 Horses for courses
24 Tenants out, furniture in
Manage the sale
25 Coming, ready or not!
26 The win/lose transaction – overprice and undersell
27 Underquoting
28 Divorce, death and distress
29 Automated valuations
3 °Confidentiality
31 Bait price damage
32 Loss of control
33 Tricks to increase vendor motivation
34 Selling off-market – is it advisable?
35 Protecting yourself from conditioning
36 Reading the play to manage the sale
Close the sale
37 Overachieved and undersold
38 The offer
39 A good real estate lawyer
40 The pest and building inspection
41 The non-binding offer
PART III. Buying
Preparing to buy
42 Five questions to ask before buying
43 Auction bunny
44 Trial move
45 Finding value
46 Buying and selling off the plan
47 Photoshopping – what's fair play?
The search
48 Boomers move to apartments
49 Inspecting the strata books
50 Strata fees weigh on boomers
51 Profitable renovations
52 Investing in the investment
53 Study no more?
54 Maintaining composure
55 Guidelines and laws to protect home buyers
56 How to bid, buy and win at auction
57 Why invest in property?
58 Debt and equity
59 Vacancy
60 Five questions for investors
The transaction
61 Beating remorse
62 What should we offer?
63 Why the price guide is no guide at all
64 Bracket creep
65 Trading space for location
66 Low stock drives prices
67 Buyer's agents
AFTERWORD
INDEX
WILEY END USER LICENSE AGREEMENT
Отрывок из книги
Peter O'Malley has sold real estate in Sydney's inner west for nearly two decades. During that time, he pioneered the silent auction as a direct alternative to public auctions, an approach now adopted by many agents around Australia and New Zealand for the benefits it offers home sellers and the fairness to home buyers.
He is the bestselling author of Real Estate Uncovered, and is often sought by the media for comment on industry best practice and market conditions in the property market.
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Recently a client who is a savvy businessman mused that he felt like a novice every time he transacted real estate because of the speed of change in the market. The purpose of this book is to bring the consumer seeking insight and knowledge on the industry up to speed before they transact.
Consumers will learn for themselves many of the traps and tricks exposed in this book once they have completed their property transaction. Unfortunately, that may well be too late to avoid financial loss and heartache. When it comes to real estate, learning through personal experience is expensive and painful, and the knowledge gained is often largely redundant, given that most people make such transactions infrequently.
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