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Otis Maxwell
Copywriting that Gets RESULTS!
Читать книгу Copywriting that Gets RESULTS! - Otis Maxwell - Страница 1
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Страница 1
Introduction
How I became a copywriter
The role of predictability in advertising
How to make people read what you write
Why copywriting is like selling
Why copywriting is like selling: the process
Why copywriting is like selling: what makes buyers buy
Why copywriting is like selling: features, advantages and benefits
How copywriting is like selling: the five buying decisions
How copywriting is like selling: handling objections
Why copywriting is like selling: The Guaranteed Close
Defining and using the Unique Selling Proposition in your marketing
What makes a good advertising slogan?
How to get your envelope (or email) opened
Thinking outside the “Johnson box”
Страница 17
How to open a sales letter or email
{buyButton}
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