Football's Secret Trade

Football's Secret Trade
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Описание книги

Say Hello to Your Incoming Class—They're Not Millennials Anymore Generation Z is rapidly replacing Millennials on college campuses. Those born from 1995 through 2010 have different motivations, learning styles, characteristics, skill sets, and social concerns than previous generations. Unlike Millennials, Generation Z students grew up in a recession and are under no illusions about their prospects for employment after college. While skeptical about the cost and value of higher education, they are also entrepreneurial, innovative, and independent learners concerned with effecting social change. Understanding Generation Z's mindset and goals is paramount to supporting, developing, and educating them through higher education. Generation Z Goes to College showcases findings from an in-depth study of over 1,100 Generation Z college students from 15 vastly different U.S. higher education institutions as well as additional studies from youth, market, and education research related to this generation. Authors Corey Seemiller and Meghan Grace provide interpretations, implications, and recommendations for program, process, and curriculum changes that will maximize the educational impact on Generation Z students. Generation Z Goes to College is the first book on how this up-and-coming generation will change higher education.

Оглавление

Panja Tariq. Football's Secret Trade

PROLOGUE

CHAPTER 1. THE SON OF JESÚS

CHAPTER 2. THE CHESS CHAMPION

CHAPTER 3. THE BRITISH TAX EXILE

CHAPTER 4. AN EAST END SCANDAL

CHAPTER 5. THE PRIME MINISTER'S MEN

CHAPTER 6. THE 100-TO-1 SHOT

CHAPTER 7. THE SWITZERLAND OF SOUTH AMERICA

CHAPTER 8 “TODO PASA”

CHAPTER 9. BUENOS AIRES TO MANCHESTER

CHAPTER 10 “I WANT 40 % FOR THE BOY”

CHAPTER 11. THE PHARMACIST'S MEDICINE

CHAPTER 12. WORKING ON A DREAM

CHAPTER 13. THE BAUR AU LAC

CHAPTER 14. THE END GAME?

EPILOGUE

BIBLIOGRAPHY

ACKNOWLEDGMENTS

ABOUT THE AUTHORS

WILEY END USER LICENSE AGREEMENT

Отрывок из книги

This book began with a riddle. We wanted to know why a company based in a redbrick house in the English town of Rochdale was lending £2 million to two-time European champion FC Porto to sign a striker. The company listed its address as 35 Princess Street, a scruffy part of town neighbouring abandoned buildings with bricked-up windows, an advice centre for the homeless and a builder's yard. CCTV cameras pointed at the front door.

It was 2010 and the Portuguese club had recently reached the last 16 of Europe's Champions League with a squad that included Radamel Falcão, Givanildo Vieira de Sousa – better known by his nickname of Hulk – and Nicolás Otamendi. Over the next few years these three players, from Colombia, Brazil and Argentina, would subsequently fetch transfer fees totalling more than €150 million and play at some of Europe's most illustrious stadiums, including Manchester United's Old Trafford and Manchester City's Etihad Stadium, a dozen or so miles away from that ordinary Rochdale house.

.....

He said that they were already deeply entrenched in South America and parts of Europe. “It's a bit like reading The Sun newspaper” he said, referring to the UK tabloid newspaper known for celebrity gossip. “Everyone does it but nobody admits it.” The investors did not want to be in the media spotlight that football brings. Lenders were also wary about their relationship with clubs entering the public domain.

Spanish high-street bank Bankia's partnership with Valencia football club was a case in point. Bankia's public relations department went on high alert in 2012 when the club teetered on the brink of insolvency while owing the lender 200 million euros. Having traded its best players for €95 million, the only major asset Valencia had left was its creaking Mestalla Stadium. Imagine the public backlash if Bankia had called in its debt and forced the club to sell its home.

.....

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