Open Innovation

Open Innovation
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Описание книги

The purpose of this book is to explicitly describe the daily interactions that need to be implemented to transform these One To One, or One to Many, interactions into tangible (business partnerships) and intangible (relationship satisfaction) value. Through my experience, I will try to give an account of the words and behaviour of the crossed protagonists during all these years. My observations will allow to fully understand the perspectives that everyone gives themselves in interactions, in order to better understand the perceptions that result from them. It is the reality of the interactions themselves that will be exposed in order to know how to make the most of them.

Оглавление

Pascal Latouche. Open Innovation

Table of Contents

List of Tables

List of Illustrations

Guide

Pages

Open Innovation: Human Set-up

Acknowledgments

Preface

Introduction

I.1. No obvious predisposition

I.2. What’s this “thing”?

I.3. How do you do it?

I.4. Design and launch

I.5. You (really) want to know everything!

I.6. The three parts

PART 1. Multiple Journeys

Introduction to Part 1

1. Mr. José Jacques Gustave, the Global Entrepreneur!

1.1. Context

1.1.1. Parents-warrior

1.1.2. Difficult school years

1.1.3. An asserted curiosity

1.2. The little voice inside

1.2.1. The journey of awakening

1.2.2. Reconciliation

1.2.3. Values

1.3. The fool with the hands full

1.3.1. A network

1.3.2. Convictions

1.3.3. A thirst to move forward

2. Mrs. Cindy Dorkenoo, No Destiny, Only What She Does!

2.1. Context

2.1.1. “Classic” parents

2.1.2. Boring education

2.1.3. The period of studies

2.2. From employment to entrepreneurship

2.2.1. Not made for wage-earning

2.2.2. Full-time entrepreneurship

2.2.3. Naïas, a means and not an end

3. Mrs. Elodie Sarfati, a Brownian Journey!

3.1. Context

3.1.1. A modest and open environment

3.1.2. Quiet schooling

3.1.3. Studies

3.2. Time to build

3.2.1. A student entrepreneur

3.2.2. Back to employment

3.2.3. Getting started

4. Mrs. Chrystèle Sanon, “A Schizophrenic Who Treats Herself?”

4.1. Context. 4.1.1. The origins

4.1.2. A voluntary journey

4.1.3. Towards working life

4.2. From employment to entrepreneurship

4.2.1. The emergence of an entrepreneur

4.2.2. Her first entrepreneurial experience

4.2.3. FULL’STREET, the launch

5. Mr. Christophe Vattier, the Lucky Rebel!

5.1. Context

5.1.1. Origins

5.1.2. Teenage years of disruption

5.1.3. A dream student life

5.2. From employment to entrepreneurship

5.2.1. Classical wage earning

5.2.2. Entrepreneurial wage earning

5.2.3. Pure entrepreneurship

6. Mrs. Lise Bellavoine, When Entrepreneurship Becomes an Art!

6.1. Context

6.1.1. Nothing but nature

6.1.2. A poet

6.1.3. The loop

6.2. Employment to entrepreneurship

6.2.1. Paid employment

6.2.2. The trigger

6.2.3. Entrepreneurship

7. Ms. Laura Nordin, the Paradigm Shift?

7.1. Context

7.1.1. Middle-class background

7.1.2. Standardized education

7.1.3. Easy schooling and education under influence

7.2. From employment to entrepreneurship

7.2.1. In the family business

7.2.2. Reconversion

7.2.3. Minut’Prod

Conclusion to Part 1

PART 2. Marrying Two “Mindsets”

Introduction to Part 2

8. Effectuation Vs. Causation

8.1. From beliefs to paradigms

8.1.1. Predicting the future to better control it (old paradigm)

8.1.2. Controlling the future to better prevent it (new paradigm)

8.1.3. Saras Sarasvathy’s effectuation theory

8.2. From one mode to another

8.2.1. Criticisms of causation

8.2.2. The first principle

8.2.3. The other principles

8.3. From one world to another

8.3.1. The raw unfiltered reality

8.3.2. The operational team of a business unit

8.3.3. Similarities and differences

9. One Stage, Two Headliners

9.1. The distribution of roles

9.1.1. The corporate open innovation structure as a stage

9.1.2. Mr. X, in the role of a business unit employee

9.1.3. Mr. S, in the role of the start-up’s CEO…

9.2. The difficulties of the script

9.2.1. Mr. X and Mr. S, the millefeuille effect

9.2.2. Mr. X and Mr. S, the swarm effect…

9.2.3. Mr. X and Mr. S, the “not invented here” effect…

9.2.4. Mr. X and Mr. S, the “It’s up to me” effect…

9.3. The recurrence of obstacles

9.3.1. One thing, multiple views

9.3.2. The not guilty silences

9.3.3. Those who decidedly didn’t understand anything

9.3.4. The unwilling pirates

10. Two Ecosystems

10.1. The ecosystems in question

10.1.1. The external ecosystem (of start-ups)

10.1.2. The internal ecosystem (of the large group)

10.1.3. External ecosystem vs. internal ecosystem

10.2. Actors’ behavior

10.2.1. Three attitudes or behaviors

10.2.2. Some polemical illustrations

10.2.3. Collaboration to oil the wheels

10.3. Associated risks

10.3.1. The source of risks

10.3.2. Fiscal risk

10.3.3. HR risk

10.3.4. Security risk

10.3.5. Compliance risk

10.3.6. Purchasing risk

10.3.7. Image risk

10.3.8. Intellectual property risk

Conclusion to Part 2

PART 3. The Mysteries of the Profession

Introduction to Part 3

11. Skills and Influences

11.1. “Hard” skills or situational intelligence

11.1.1. Benevolent control

11.1.2. Understanding the organizational microcosm

11.1.3. Knowing how to problematize

11.1.4. Tips and tricks to develop your “hard” skills

11.2. Soft skills or people’s intelligence

11.2.1. The art of advocacy

11.2.2. The art of defining

11.2.3. The art of motivating

11.2.4. The art of building an identity network

11.2.5. The art of changing norms

11.2.6. Tips and tricks to develop your “soft” skills

11.3. Acting with your skills

11.3.1. Relative advantages

11.3.2. Complexity

11.3.3. Functional ambiguity

12. Useful Resources

12.1. Useful human resources

12.1.1. Human management

12.1.2. Business developers

12.1.3. Ecosystem management

12.1.4. Digital communication

12.2. Useful “non-human” resources

12.2.1. The basis

12.2.2. Going further

12.2.3. The real false costs

12.3. Misuse…

12.3.1. Misuse from start-ups

12.3.2. Misuses from the large group

12.3.3. Corporate open innovation, this human misuse?

13. Operation Principles

13.1. Social operating principles (social functioning)

13.1.1. Social principle 1: situational intelligence

13.1.2. Social principle 2: people’s intelligence

13.1.3. Social principle 3: the intelligence of moments

13.2. Structural operating principles (structural operation)

13.2.1. Structural principle 1: the “corporate network” dimension

13.2.2. Structural principle 2: permanent iterations

13.2.3. Structural principle 3: “learning by doing”

13.3. Business principles of operation (business functioning)

13.3.1. The events

13.3.2. Satisfaction

13.3.3. Direct values

Conclusion to Part 3

Conclusion

C.1. The mindset entrepreneur

C.2. Biology

C.3. Past lived and desired future

References

Index. A, B, C

D, E, F

G, H, I

J, L, M

N, O, P

R, S, T, V

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Innovation and Technology Set

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Involving the actors, while taking final responsibility for the outcome seemed the right stance to me. If it worked, it would be thanks to all these actors. If it went wrong, it would be because of me. This is reassuring enough for an organization faced with the unknown to be able to blame someone in advance in case of failure. It seemed to me a good way to bring the external “family” (of start-ups) closer to the internal “family” (of the established company). The corporate accelerator and its small team (two people including myself) had to and was going to enter unknown lands that had nothing to do with marketing, sales or even the idea that one had of business techniques.

A few rules were set (three months of acceleration), a few priorities for start-ups, a few legal frameworks, a few services to be offered to start-ups against the backdrop of a business objective clearly stated from the outset. In a way, the entire design part of the corporate accelerator was forged in a few days, two weeks at the most. The best way forward for me was to learn by advancing and systematically asking myself the following questions: How do I serve the purpose through what I do? How is what I do profitable/dangerous for my company and for start-ups? Do I have the resources to act? I never consciously questioned who I was, what my values were. However, we will see later on that this is important, even of fundamental importance, when we want to forge a structure.

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