Lean Auditing

Lean Auditing
Автор книги: id книги: 818285     Оценка: 0.0     Голосов: 0     Отзывы, комментарии: 0 2818,71 руб.     (27,48$) Читать книгу Купить и читать книгу Купить бумажную книгу Электронная книга Жанр: Зарубежная образовательная литература Правообладатель и/или издательство: Автор Дата добавления в каталог КнигаЛит: ISBN: 9781118896907 Возрастное ограничение: 0+ Оглавление Отрывок из книги

Реклама. ООО «ЛитРес», ИНН: 7719571260.

Описание книги

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

Оглавление

Paterson James C.. Lean Auditing

Foreword

Introduction

THE VALUE YOU SHOULD RECEIVE FROM READING THIS BOOK

PART 1 LEAN AND LEAN AUDITING IN OVERVIEW

PART 2 LOOKING AT INTERNAL AUDIT PLANNING AND ASSIGNMENT DELIVERY

PART 3 LOOKING AT KEY UNDERPINNING CAPABILITIES, PROCESSES AND WAYS OF WORKING

PART 4 FINAL REFLECTIONS

PART 1. Lean and Lean Auditing in Overview

1. Lean Auditing at AstraZeneca

2. A Brief History of Lean, Notable Principles and the Approach Taken by this Book

ORIGINS OF LEAN AND THE BENEFITS IT DELIVERS

KEY LEAN PRINCIPLES, TOOLS AND TECHNIQUES

3. Key Lean Tools & Techniques

UNDERSTANDING CUSTOMER NEEDS: THE KANO MODEL

GEMBA

IDENTIFYING WASTE (MUDA)

A WORD OF CAUTION ABOUT LEAN TOOLS AND TECHNIQUES

4. The Development of Lean Auditing and Its Benefits

THE KEY BENEFITS OF ADOPTING A LEAN AUDITING APPROACH

A FEW WORDS ON TERMINOLOGY IN THIS BOOK

5. The Wider Benefits of a Lean Audit Approach – and How to Use This Book

THE WIDER ORGANIZATIONAL IMPLICATIONS OF A LEAN AUDITING APPROACH

HOW TO USE THIS BOOK

PART 2. Looking at Internal Audit Planning and Assignment Delivery

6. Who Are the Customers of Internal Audit?

COMMON PRACTICES AND IIA STANDARDS OF NOTE

COMMON CHALLENGES & DILEMMAS

RECOMMENDED PRACTICES

CONCLUDING REMARKS

7. What Really Adds Value – And What Doesn’t

COMMON PRACTICES AND IIA STANDARDS OF NOTE

COMMON CHALLENGES & DILEMMAS

RECOMMENDED PRACTICES

DELIVER VALUE TO MULTIPLE STAKEHOLDERS – BUT MANAGE BOUNDARIES

CONCLUDING REMARKS

8. The Importance of Role Clarity in Assurance and the Insights Lean Can Offer

AN IIA PERSPECTIVE ON THE UNIQUE ROLE OF INTERNAL AUDIT

COMMON CHALLENGES & DILEMMAS

RECOMMENDED PRACTICES

CONCLUDING REMARKS

9. The Audit Plan: Taking a Value Approach

COMMON PRACTICES AND IIA STANDARDS OF NOTE

COMMON CHALLENGES & DILEMMAS

RECOMMENDED PRACTICES

CONCLUDING REMARKS

10. Factoring in Risk Assurance in the Audit Plan

COMMON PRACTICES AND IIA STANDARDS OF NOTE

COMMON CHALLENGES & DILEMMAS

RECOMMENDED PRACTICES

CONCLUDING REMARKS

11. Considering the Allocation of Resources to Optimize Value Add

COMMON PRACTICES AND IIA STANDARDS OF NOTE

COMMON CHALLENGES & DILEMMAS

RECOMMENDED PRACTICES

12. Assignments – Types, Scheduling and Resourcing

COMMON PRACTICES AND IIA STANDARDS OF NOTE

COMMON CHALLENGES & DILEMMAS

RECOMMENDED PRACTICES

CONCLUDING REMARKS

13. Using Assignment Scoping and Planning to Drive Added Value

COMMON PRACTICES AND IIA STANDARDS OF NOTE

COMMON CHALLENGES & DILEMMAS

RECOMMENDED ACTIONS

CONCLUDING REMARKS

14. Assignment Delivery – Managing What Really Goes On

COMMON PRACTICES AND IIA STANDARDS OF NOTE

COMMON CHALLENGES & DILEMMAS

RECOMMENDED PRACTICES

CONCLUDING REMARKS

15. Using Communication and Quality Standards to Maximize the Added Value from Assignments

COMMON PRACTICES AND IIA STANDARDS OF NOTE

COMMON CHALLENGES & DILEMMAS

RECOMMENDED PRACTICES

CONCLUDING REMARKS

16. Assignment Follow-Up and Follow On

COMMON PRACTICE AND IIA STANDARDS OF NOTE

COMMON CHALLENGES & DILEMMAS

RECOMMENDED PRACTICES

CONCLUDING REMARKS

PART 3. Looking at Key Underpinning Capabilities, Processes and Ways of Working

17. Measuring Performance and Driving Improvements in Audit Ways of Working

COMMON PRACTICES AND IIA STANDARDS OF NOTE

COMMON CHALLENGES & DILEMMAS

RECOMMENDED PRACTICES

CONCLUDING REMARKS

18. Using Lean Audit Principles to Underpin Cultural Change in the Wider Organization

COMMON PRACTICES AND IIA STANDARDS OF NOTE

COMMON CHALLENGES & DILEMMAS

RECOMMENDED PRACTICES

CONCLUDING REMARKS

19. Leading the Audit Function

COMMON PRACTICES AND IIA STANDARDS OF NOTE

COMMON CHALLENGES & DILEMMAS

RECOMMENDED ACTIONS

CONCLUDING REMARKS

20. The Audit Function: Selection, Training & Development and Ways of Working

COMMON PRACTICES AND IIA STANDARDS OF NOTE

COMMON CHALLENGES & DILEMMAS

RECOMMENDED ACTIONS

CONCLUDING REMARKS

References and Other Related Material of Interest

PART 4. Final Reflections

21. Further Thoughts about Where and How to Start the Journey Towards Lean Progressive Auditing

22. A Brief Look into the Future

References and Other Related Material of Interest

Other Recommended Reading

Appendix – Illustrative Kano Analysis Regarding Internal Audit

BOARD AND AUDIT COMMITTEE PERSPECTIVES ON VALUE ADD (ILLUSTRATIVE)

SENIOR MANAGEMENT PERSPECTIVES ON VALUE ADD (ILLUSTRATIVE)

LINE MANAGEMENT PERSPECTIVES ON VALUE ADD (ILLUSTRATIVE)

Closing Dedication & Thanks

Index

WILEY END USER LICENSE AGREEMENT

Отрывок из книги

If you are reading these words, I imagine you have some interest in lean or in audit, or both, and may be wondering how these disciplines might be combined.

This is what I wondered in 2005 when I was Chief Audit Executive (CAE) for AstraZeneca PLC. Lean was suggested to me as something that could help the audit function step up its “added value” contribution, as well as improve its productivity.

.....

3 Key Lean Tools & Techniques

In which I outline a selection of key lean tools and techniques that have proven their worth in terms of driving greater effectiveness and efficiency and also in an internal audit context.

.....

Добавление нового отзыва

Комментарий Поле, отмеченное звёздочкой  — обязательно к заполнению

Отзывы и комментарии читателей

Нет рецензий. Будьте первым, кто напишет рецензию на книгу Lean Auditing
Подняться наверх