Designing a World-Class Architecture Firm

Designing a World-Class Architecture Firm
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O ffers architects and creative services professionals exclusive insights and strategies for success from the former CEO of HOK. Designing a World Class Architecture Firm: The People, Stories and Strategies Behind HOK tells the history of one of the largest design firms in the world and draws lessons from it that can help other architects, interior designers, urban planners and creative services professionals grow bigger or better. Former HOK CEO Patrick MacLeamy shares the revolutionary strategies HOK’s founders deployed to create a brand-new type of architecture firm. He pulls no punches, revealing the triple crisis that almost bankrupted HOK and describes how any firm can survive and thrive. Designing a World Class Architecture Firm tells the inside story of many of HOK’s most iconic buildings, including the National Air and Space Museum, Moscone Convention Center, Oriole Park at Camden Yards, the Houston Galleria and the reimagined LaGuardia Airport. Each chapter conveys lessons learned from HOK’s successes —and failures— including: The importance of diversifying to depression-and-recession-proof your firm The benefit of organizing your firm around specialized leaders and project types The difference between leading and managing your people The value of simple financial metrics to ensure your firm’s health and profitability The “run toward trouble” strategy which prevents problems from ballooning MacLeamy delivers his advice via inspirational stories such as how HOK survived when its home office in St. Louis went up in flames and humorous stories, like the time an HOK executive was mistaken for royalty on a trip to Saudi Arabia. In this tell-all guide, the driven architecture or design professional will find the tools needed to evolve or grow any firm.

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Patrick MacLeamy. Designing a World-Class Architecture Firm

Table of Contents

Guide

Pages

Designing a World-Class Architecture Firm. The People, Stories, and Strategies Behind HOK

Introduction

Note

Coming to HOK

Looking for My Place

Closer to Home

The Interview

Big Dreams

Impressions of HOK

My First Assignment

CHAPTER 1 The Problem with Traditional Firms

Why St. Louis?

Hellmuth & Hellmuth

George Francis Hellmuth

The Depression-Proof Firm

Chapter 1: To Design a World-Class Firm

Notes

CHAPTER 2 A New Kind of Architecture Firm

Starting HYL/LHY

Gyo Obata

George Kassabaum

Forming HOK

HOK's Early Years

Chapter 2: To Design a World-Class Firm

Notes

CHAPTER 3 Innovate Early and Often

Marketing Innovation

Design Innovation

Production Innovation

Start-to-Finish Innovation

Core Boards Innovation

Staffing Innovation

Ownership Innovation

HOK Stock Rules

Chapter 3: To Design a World-Class Firm

Notes

CHAPTER 4 Company Culture Is Crucial

Mutual Respect

Considerate Communication

Taking Care of Employees

Family Atmosphere

Storytelling

The HOK Name

St. Louis Office Fire

Chapter 4: To Design a World-Class Firm

Notes

CHAPTER 5 Growth: Project Offices

Planting a Flag in San Francisco

Launching in Washington, DC

Landing in Dallas

Chapter 5: To Design a World-Class Firm

Notes

CHAPTER 6 Many Jobs, One Firm

Going to Pittsburgh

Settling in San Francisco

Working in Alaska

San Francisco Projects

Chapter 6: To Design a World-Class Firm

CHAPTER 7 Managing Versus Leading

Becoming a Project Manager

The Toilet Seat Lesson

Managing Versus Leading

Case Study: Moscone Center

HOK as Matchmaker

Chapter 7: To Design a World-Class Firm

Note

CHAPTER 8 Transitions: Succession Planning

Naming Successors

King Graf: Marketing

Bill Valentine: Design

Jerry Sincoff: Production

Adding HOK New York

George Hellmuth Triumphs

George Kassabaum Dies

Chapter 8: To Design a World-Class Firm

Note

CHAPTER 9 A Designer Leads the Firm

Building Buildings Again

Rise of Project Specialists

The New Marketing

The HOK Matrix

Growing Pains

Signs of Trouble

Bringing in the Pros

Chapter 9: To Design a World-Class Firm

CHAPTER 10 Run Toward Trouble

Becoming Managing Principal

Run Toward Trouble

Collecting Money

Working in the Middle East

Chapter 10: To Design a World-Class Firm

CHAPTER 11 Growth: Project Specialists

Lessons of Los Angeles

Sports Design Specialty

Team Member in Tampa

Retail Design Specialty

Opening in Hong Kong

Launching in London

Chapter 11: To Design a World-Class Firm

Notes

CHAPTER 12 Selling Stock to Investors

Kajima Invests

Expanding in Europe and Asia

Traveling to Tokyo

HOK Tokyo

Sustainable Design

Chapter 12: To Design a World-Class Firm

CHAPTER 13 Transitions: Hiring Family

Bob Stauder Resigns

Clark Davis Helms St. Louis

Bill Hellmuth Joins HOK

Gyo Obata Consults

Chapter 13: To Design a World-Class Firm

CHAPTER 14 Get Bigger or Get Better?

The Sincoff Strategy

Growth Above All

Focus on Clients

Firm-Wide Market Practices

Sharing the Strategy

Firm-Wide Retreats

Offices Push Back

Chapter 14: To Design a World-Class Firm

CHAPTER 15 A Firm-Wide Role

Innovating in Silicon Valley

Doubling Your Reach

Overseas Adventures

Crashing in Hong Kong

Arrested in Saudi Arabia

Joining the ExCom

Voicing My Opinions

Chapter 15: To Design a World-Class Firm

CHAPTER 16 Embracing Technology

Computer-Aided Design

Tech 2000

Going Paperless

buildingSMART

Pursuing Interoperability

Going Global

Transitioning to BIM

Chapter 16: To Design a World-Class Firm

CHAPTER 17 Growth: Buying Firms

CRS, Houston

Eduardo Terrazas y Asociados, Mexico City

HOK Chicago

Cecil Denny Highton, London

Urbana Architects, Toronto

Lobb Partnership, London

Expansion in Europe

HOK Dubai

Chapter 17: To Design a World-Class Firm

Note

CHAPTER 18 Enforcing Financial Metrics

Charm School

The 50 Percent Rule

The 90-Day Rule

The 10-Month Rule

Simplified Accounting

Expanding the Board

Chapter 18: To Design a World-Class Firm

CHAPTER 19 Transitions: The Second Generation

King Graf Retires

George Hellmuth Dies

Paul Watson Steps Aside

Mahon and Pratzel Join the ExCom

Jerry Sincoff Retires

Chapter 19: To Design a World-Class Firm

CHAPTER 20 Confronting Crisis

The Kajima Crisis

The Bank of America Crisis

The HOK Sport Crisis

Becoming CEO

Chapter 20: To Design a World-Class Firm

CHAPTER 21 Communicating Your Vision

A Company in Crisis

The Election

The Pyramid Strategy

Strong Board of Directors

Great Operations

True Collaboration

Dreams

Chapter 21: To Design a World-Class Firm

CHAPTER 22 Empowering Firm Leadership

Invigorating the ExCom

Expanding the ExCom

Naming a Design Successor

Finding an Operations Leader

Removing Office Leaders

Empowering the Board of Directors

Positive Peer Pressure

Replacing Board Members

Chapter 22: To Design a World-Class Firm

CHAPTER 23 The Effort Curve

The CURT Summons

The Effort Curve

Traditional Effort Curve

Ability to Control Cost

Cost of Design Changes

Smart Effort Curve

The Effort Curve at HOK

Case Study: KAUST

The MacLeamy Curve

Chapter 23: To Design a World-Class Firm

Note

CHAPTER 24 Fixing Offices

Finding New Leaders

The Fixer

The Recruit

Case Study: HOK New York

Tweaking the Bonus Program

Chapter 24: To Design a World-Class Firm

Note

CHAPTER 25 Fixing Central Services

Consolidating Accounting

Fixing Advance Technology

Streamlining Human Resources

Chapter 25: To Design a World-Class Firm

CHAPTER 26 Reclaiming Company Culture

Visiting the Offices

Explaining HOK Stock

Posting Staff Photos

Reviving Core Boards

Celebrating 50 Years

A Different Kind of Retreat

Chapter 26: To Design a World-Class Firm

CHAPTER 27 Buying Your Freedom

Paying Off the Bank

Buying Out Kajima

Spinning Off HOK Sport

Chapter 27: To Design a World-Class Firm

CHAPTER 28 Transitions: The Third Generation

Susan Williams Joins the OpsCom, ExCom

General Counsel Promotion

Human Resources Changes

Riccardo Mascia Heads Home

Bill Valentine Retires

Financial Team Changes

Carl Galioto Joins the ExCom

Consolidating Offices

Chapter 28: To Design a World-Class Firm

CHAPTER 29 The Right to Dream

Pressing Sustainable Design

Case Study: Abu Dhabi National Oil Company

HOK Product Design

Expanding Again

BBG: Hospitality Design

Back in the Game

360 Architecture: Sports Design

Finding the Next CEO

My “Repurposing”

Chapter 29: To Design a World-Class Firm

Note

Afterword: HOK Today

The State of HOK

Looking to the Future

The Hellmuth Strategy

Design and Technical Architecture

Operations and Business Strategy

Note

Acknowledgments

About the Author

Index

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Patrick MacLeamy, FAIA

the love of my life and HOK's greatest gift.

.....

Obata assigned me a space in the section of the design department occupied by the newly formed Pittsburgh Great High Schools team. Why that name? HOK certainly hoped the design would be great, but it was called the Great High Schools project because the city planned to consolidate all of Pittsburgh's existing high schools into five larger campuses.

My team was the largest in the office, with five or six designers. Our team leader, Bill Valentine, was on vacation my first two weeks at HOK, and I asked my teammates what he was like. They said he was enthusiastic, energetic, and smart—and one of Obata's favorite designers. When Bill returned from vacation to take responsibility for our team, it was as if a whirlwind had arrived. He seemed to be everywhere at once, visiting each team member, reviewing design progress, and leading us in new directions.

.....

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