Designing a World-Class Architecture Firm
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Patrick MacLeamy. Designing a World-Class Architecture Firm
Table of Contents
Guide
Pages
Designing a World-Class Architecture Firm. The People, Stories, and Strategies Behind HOK
Introduction
Note
Coming to HOK
Looking for My Place
Closer to Home
The Interview
Big Dreams
Impressions of HOK
My First Assignment
CHAPTER 1 The Problem with Traditional Firms
Why St. Louis?
Hellmuth & Hellmuth
George Francis Hellmuth
The Depression-Proof Firm
Chapter 1: To Design a World-Class Firm
Notes
CHAPTER 2 A New Kind of Architecture Firm
Starting HYL/LHY
Gyo Obata
George Kassabaum
Forming HOK
HOK's Early Years
Chapter 2: To Design a World-Class Firm
Notes
CHAPTER 3 Innovate Early and Often
Marketing Innovation
Design Innovation
Production Innovation
Start-to-Finish Innovation
Core Boards Innovation
Staffing Innovation
Ownership Innovation
HOK Stock Rules
Chapter 3: To Design a World-Class Firm
Notes
CHAPTER 4 Company Culture Is Crucial
Mutual Respect
Considerate Communication
Taking Care of Employees
Family Atmosphere
Storytelling
The HOK Name
St. Louis Office Fire
Chapter 4: To Design a World-Class Firm
Notes
CHAPTER 5 Growth: Project Offices
Planting a Flag in San Francisco
Launching in Washington, DC
Landing in Dallas
Chapter 5: To Design a World-Class Firm
Notes
CHAPTER 6 Many Jobs, One Firm
Going to Pittsburgh
Settling in San Francisco
Working in Alaska
San Francisco Projects
Chapter 6: To Design a World-Class Firm
CHAPTER 7 Managing Versus Leading
Becoming a Project Manager
The Toilet Seat Lesson
Managing Versus Leading
Case Study: Moscone Center
HOK as Matchmaker
Chapter 7: To Design a World-Class Firm
Note
CHAPTER 8 Transitions: Succession Planning
Naming Successors
King Graf: Marketing
Bill Valentine: Design
Jerry Sincoff: Production
Adding HOK New York
George Hellmuth Triumphs
George Kassabaum Dies
Chapter 8: To Design a World-Class Firm
Note
CHAPTER 9 A Designer Leads the Firm
Building Buildings Again
Rise of Project Specialists
The New Marketing
The HOK Matrix
Growing Pains
Signs of Trouble
Bringing in the Pros
Chapter 9: To Design a World-Class Firm
CHAPTER 10 Run Toward Trouble
Becoming Managing Principal
Run Toward Trouble
Collecting Money
Working in the Middle East
Chapter 10: To Design a World-Class Firm
CHAPTER 11 Growth: Project Specialists
Lessons of Los Angeles
Sports Design Specialty
Team Member in Tampa
Retail Design Specialty
Opening in Hong Kong
Launching in London
Chapter 11: To Design a World-Class Firm
Notes
CHAPTER 12 Selling Stock to Investors
Kajima Invests
Expanding in Europe and Asia
Traveling to Tokyo
HOK Tokyo
Sustainable Design
Chapter 12: To Design a World-Class Firm
CHAPTER 13 Transitions: Hiring Family
Bob Stauder Resigns
Clark Davis Helms St. Louis
Bill Hellmuth Joins HOK
Gyo Obata Consults
Chapter 13: To Design a World-Class Firm
CHAPTER 14 Get Bigger or Get Better?
The Sincoff Strategy
Growth Above All
Focus on Clients
Firm-Wide Market Practices
Sharing the Strategy
Firm-Wide Retreats
Offices Push Back
Chapter 14: To Design a World-Class Firm
CHAPTER 15 A Firm-Wide Role
Innovating in Silicon Valley
Doubling Your Reach
Overseas Adventures
Crashing in Hong Kong
Arrested in Saudi Arabia
Joining the ExCom
Voicing My Opinions
Chapter 15: To Design a World-Class Firm
CHAPTER 16 Embracing Technology
Computer-Aided Design
Tech 2000
Going Paperless
buildingSMART
Pursuing Interoperability
Going Global
Transitioning to BIM
Chapter 16: To Design a World-Class Firm
CHAPTER 17 Growth: Buying Firms
CRS, Houston
Eduardo Terrazas y Asociados, Mexico City
HOK Chicago
Cecil Denny Highton, London
Urbana Architects, Toronto
Lobb Partnership, London
Expansion in Europe
HOK Dubai
Chapter 17: To Design a World-Class Firm
Note
CHAPTER 18 Enforcing Financial Metrics
Charm School
The 50 Percent Rule
The 90-Day Rule
The 10-Month Rule
Simplified Accounting
Expanding the Board
Chapter 18: To Design a World-Class Firm
CHAPTER 19 Transitions: The Second Generation
King Graf Retires
George Hellmuth Dies
Paul Watson Steps Aside
Mahon and Pratzel Join the ExCom
Jerry Sincoff Retires
Chapter 19: To Design a World-Class Firm
CHAPTER 20 Confronting Crisis
The Kajima Crisis
The Bank of America Crisis
The HOK Sport Crisis
Becoming CEO
Chapter 20: To Design a World-Class Firm
CHAPTER 21 Communicating Your Vision
A Company in Crisis
The Election
The Pyramid Strategy
Strong Board of Directors
Great Operations
True Collaboration
Dreams
Chapter 21: To Design a World-Class Firm
CHAPTER 22 Empowering Firm Leadership
Invigorating the ExCom
Expanding the ExCom
Naming a Design Successor
Finding an Operations Leader
Removing Office Leaders
Empowering the Board of Directors
Positive Peer Pressure
Replacing Board Members
Chapter 22: To Design a World-Class Firm
CHAPTER 23 The Effort Curve
The CURT Summons
The Effort Curve
Traditional Effort Curve
Ability to Control Cost
Cost of Design Changes
Smart Effort Curve
The Effort Curve at HOK
Case Study: KAUST
The MacLeamy Curve
Chapter 23: To Design a World-Class Firm
Note
CHAPTER 24 Fixing Offices
Finding New Leaders
The Fixer
The Recruit
Case Study: HOK New York
Tweaking the Bonus Program
Chapter 24: To Design a World-Class Firm
Note
CHAPTER 25 Fixing Central Services
Consolidating Accounting
Fixing Advance Technology
Streamlining Human Resources
Chapter 25: To Design a World-Class Firm
CHAPTER 26 Reclaiming Company Culture
Visiting the Offices
Explaining HOK Stock
Posting Staff Photos
Reviving Core Boards
Celebrating 50 Years
A Different Kind of Retreat
Chapter 26: To Design a World-Class Firm
CHAPTER 27 Buying Your Freedom
Paying Off the Bank
Buying Out Kajima
Spinning Off HOK Sport
Chapter 27: To Design a World-Class Firm
CHAPTER 28 Transitions: The Third Generation
Susan Williams Joins the OpsCom, ExCom
General Counsel Promotion
Human Resources Changes
Riccardo Mascia Heads Home
Bill Valentine Retires
Financial Team Changes
Carl Galioto Joins the ExCom
Consolidating Offices
Chapter 28: To Design a World-Class Firm
CHAPTER 29 The Right to Dream
Pressing Sustainable Design
Case Study: Abu Dhabi National Oil Company
HOK Product Design
Expanding Again
BBG: Hospitality Design
Back in the Game
360 Architecture: Sports Design
Finding the Next CEO
My “Repurposing”
Chapter 29: To Design a World-Class Firm
Note
Afterword: HOK Today
The State of HOK
Looking to the Future
The Hellmuth Strategy
Design and Technical Architecture
Operations and Business Strategy
Note
Acknowledgments
About the Author
Index
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Отрывок из книги
Patrick MacLeamy, FAIA
the love of my life and HOK's greatest gift.
.....
Obata assigned me a space in the section of the design department occupied by the newly formed Pittsburgh Great High Schools team. Why that name? HOK certainly hoped the design would be great, but it was called the Great High Schools project because the city planned to consolidate all of Pittsburgh's existing high schools into five larger campuses.
My team was the largest in the office, with five or six designers. Our team leader, Bill Valentine, was on vacation my first two weeks at HOK, and I asked my teammates what he was like. They said he was enthusiastic, energetic, and smart—and one of Obata's favorite designers. When Bill returned from vacation to take responsibility for our team, it was as if a whirlwind had arrived. He seemed to be everywhere at once, visiting each team member, reviewing design progress, and leading us in new directions.
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