Make Your Creativity Pay

Make Your Creativity Pay
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Pete Mosley is Business Editor for craft&design magazine. He works as coach and mentor to a wide range of creative and exceptional people.'This book is for everyone out there that has a head full of ideas and the notion that earning a living from their own creative endeavour is simply the best thing ever.'It's aimed at:*People with a hobby on the verge of a business -working from home, studio or garden shed.*People who are desperate to escape the 9-5, or through redundancy or change of circumstances, need to start afresh.*Start-ups and fledgling businesses needing ideas, inspiration, and a guide to what works.*More mature businesses that need some fresh thinking*Folk who are looking for a friendly, jargon free guidePeople like you:Wood-turners, glass artists, potters,cake-makers, furniture makers, artists, coracle-builders, soap and candle makers, calligraphers and illustrators, jewellers, bead workers, blacksmiths, spoon carvers, knitters and weavers, model makers, leather workers, basket makers, toy makers, musical instrument makers, rug makers, well – all creative people!If you recognise yourself in this list, Make Your Creativity Pay will resonate, because for you it may well fill a need, solve a problem, answer questions, provide help and support, get you heading in the right direction.It will help you 'Make Your Creativity Pay'.

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Pete Mosley. Make Your Creativity Pay

Dedication

Acknowledgements

Foreword

The Fire in Your Belly

Why Do You Do What You Do?

The Stuff of Survival

Nurturing Relationships

Why it Makes Sense to Ask for Help

Coaching, Mentoring and Creativity

Your Niche, Your Expertise

Defining Your Portfolio

Portfolio 1 - Selling the Things You Create

Portfolio 2 - Teaching and Workshopping

Portfolio 3 - Talks and Demonstrations

Portfolio 4 - Ready Reckoning

Telling Your Story

Using the Internet

Using Email Newsletters

Connecting Traditionally

Leading Your Brand

Deadlines, Time Management, Motivation

Getting Through Hard Times

Staying Ahead of the Game

Visual Planning

And Finally…

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I’d like to thank my partner Janet, whose innate creativity inspires me on a daily basis. Her keen eye for repetition, hesitation and deviation has been a godsend. And my son Felix who read an early draft and said ‘it’s really good’.

My brother Frank and my father have been pivotal too – their adventures, trials and tribulations in self-employment informed my mindset as I grew up. It’s in the genes. And my Mum’s indomitable spirit needs to be experienced to be believed. These people made me who I am.

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I’m always amazed by how cagey people are about their perceived competitors. Scared I guess that others will grab their share of the market. To use an analogy – if you are shopping for shoes, where would you rather go? To a local village with one shoe shop, or to a city where you know there are many shoe shops within striking distance of each other?

Big retailers use this clustering phenomenon to their advantage. The lesson to be learned here is one of differentiation. If your work stands out you will have nothing to fear from being in proximity to, or even working with, your competitors.

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