Make Your Creativity Pay
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Pete Mosley. Make Your Creativity Pay
Dedication
Acknowledgements
Foreword
The Fire in Your Belly
Why Do You Do What You Do?
The Stuff of Survival
Nurturing Relationships
Why it Makes Sense to Ask for Help
Coaching, Mentoring and Creativity
Your Niche, Your Expertise
Defining Your Portfolio
Portfolio 1 - Selling the Things You Create
Portfolio 2 - Teaching and Workshopping
Portfolio 3 - Talks and Demonstrations
Portfolio 4 - Ready Reckoning
Telling Your Story
Using the Internet
Using Email Newsletters
Connecting Traditionally
Leading Your Brand
Deadlines, Time Management, Motivation
Getting Through Hard Times
Staying Ahead of the Game
Visual Planning
And Finally…
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I’d like to thank my partner Janet, whose innate creativity inspires me on a daily basis. Her keen eye for repetition, hesitation and deviation has been a godsend. And my son Felix who read an early draft and said ‘it’s really good’.
My brother Frank and my father have been pivotal too – their adventures, trials and tribulations in self-employment informed my mindset as I grew up. It’s in the genes. And my Mum’s indomitable spirit needs to be experienced to be believed. These people made me who I am.
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I’m always amazed by how cagey people are about their perceived competitors. Scared I guess that others will grab their share of the market. To use an analogy – if you are shopping for shoes, where would you rather go? To a local village with one shoe shop, or to a city where you know there are many shoe shops within striking distance of each other?
Big retailers use this clustering phenomenon to their advantage. The lesson to be learned here is one of differentiation. If your work stands out you will have nothing to fear from being in proximity to, or even working with, your competitors.
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