Nonprofit Kit For Dummies
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Оглавление
Phillips Frances. Nonprofit Kit For Dummies
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go from Here
Part 1. Getting Started with Nonprofits
Chapter 1. Getting to Know the World of Nonprofit Organizations
What Is a Nonprofit?
Knowing Your Mission Before Entering the Nonprofit World
Being Inspired and Inspiring Volunteers
Finding the Resources to Do the Job
Chapter 2. Deciding to Start a Nonprofit
Weighing the Pros and Cons of Starting a Nonprofit
Doing Your Homework First
Understanding Nonprofit Ownership
Looking at the Many Varieties of Nonprofits
Comparing Nonprofits and For-Profits
Using a Fiscal Sponsor: An Alternative Approach
Chapter 3. Creating Your Mission Statement
Mission Statement Basics
Writing the Mission Statement
Living by Your Mission
Chapter 4. Incorporating and Applying for Tax Exemption
Creating a New Entity: The Corporation
Writing the Articles of Incorporation
Getting Your Employer Identification Number (EIN)
Writing Your Organization’s Bylaws
Holding Your First Board Meeting
Applying for Tax Exemption
Chapter 5. Protecting Your Nonprofit Status
Disclosing What You Need to Disclose
Avoiding Excessive Payments and Politicking
Reporting to the IRS
Reporting to Your State and Local Governments
Part 2. Managing a Nonprofit Organization
Chapter 6. Building Your Board of Directors
Understanding the Duties of a Nonprofit Board of Directors
Recruiting the Right People for Your Board
Putting Staff Members on Your Board
Using Your Board to Full Capacity
Chapter 7. Planning: Why and How Nonprofits Make Plans
Understanding the Importance of Planning
Making Your Organizational Plan
Putting Plans into Action
Planning for Programs
Facility Planning: Finding a Place to Do Your Work
Chapter 8. Evaluating Your Work: Are You Meeting Your Goals?
Knowing the Importance of Evaluation
Working through the Evaluation Process
Conducting Your Evaluation
Analyzing Results and Putting Them to Work
Chapter 9. Working with Volunteers
Knowing Why People Volunteer
Designing a Volunteer Program
Hunting for Volunteers
Interviewing and Screening Volunteers
Managing Your Volunteers
Saying Thank You to Volunteers
Chapter 10. Working with Paid Staff
Deciding That You Need Help
Getting Your Nonprofit Ready for Paid Employees
Preparing to Hire
Making the Hire
Bringing a New Hire Onboard
Managing Employees
Using Independent Contractors
Chapter 11. Showing the Money: Budgets and Financial Reports
Making a Budget = Having a Plan
Creating Budgets for Programs or Departments
Working with Your Budget
Projecting Cash Flow
Keeping Your Books Organized and Up to Date
Reviewing the Numbers: Financial Statements and Audits
Reading Your Financial Statements
Managing Financial Systems
Chapter 12. Marketing: Spreading the Word about Your Good Work
Taking Care of the Basics
Discovering Who You Are: First Steps to Marketing
Using Mass Media to Reach Your Audience
Using Social Media for Fun and Profit
Part 3. Fundraising Successfully
Chapter 13. Building a Fundraising Plan
Recognizing Who Can Raise Funds
Naming Possible Funding Sources
Examining Your Potential
Drafting a Fundraising Plan
Getting Down to Business: Moving to an Action Plan
Planting the Seeds for a New Organization
Chapter 14. Raising Funds from Individual Donors
Knowing Why People Give Helps in the Asking
Stating Your Case
Identifying Possible Donors
Growing a Major Gift
Raising Money by Mail
Raising Money the “E” Way (Easily and Electronically)
Telemarketing: Dialing for Dollars
Chapter 15. Making the Most of Special Events
Thinking through the Whole Event
Setting Up Your Timeline
Spreading the Word
Chapter 16. Finding the Grant Givers
Planning a Foundation Grant Proposal
Going for a Government Grant
Chapter 17. Writing a Grant Proposal
The Windup: Completing Pre-Proposal Tasks
The Pitch: Writing Your Proposal
Throwing Special Pitches for Special Situations
The Homerun: Following Through after You Receive Funding
Chapter 18. Capital Campaigns: Finding Lasting Resources
Beginning the Funding Plan
Developing a Case Statement
Building the Pyramid of Gifts
Realizing the Benefits and Risks of Capital Campaigns
Part 4. The Part of Tens
Chapter 19. Ten Tips for Adapting in Hard Times
Recognize the Need for Change Before It’s Too Late
Communicate When Making Hard Decisions
Step Back and Regroup
Set a Manageable Fundraising Goal
Collaborate with Others in Your Field
Share a Back Office
Place a Program within Another Agency
Merge with Another Nonprofit
Close with Dignity If Necessary
Complete the Closing Paperwork
Chapter 20. Ten Tips for Raising Money
Ask
Hit Up People You Know
Tell Your Story
Show How You’re Improving Lives
Make the Numbers Sparklingly Clear
Research, Research, Research
Know Your Donors’ Point of View
Build a Donor Pyramid
Make It Easy to Respond
Keep Good Records
Chapter 21. Ten Tips for Protecting Your Nonprofit
Assessing Your Risks
Planning for Emergencies
Filing Annual Federal Forms
Filing Annual State Forms
Paying Employment Taxes
Reporting Payments to Consultants
Maintaining Transparency
Responding to Negative Press
Protecting Your Online Reputation
Determining Insurance Needs
Part 5. Appendixes
Appendix A. Glossary
Appendix B. About the Online Content
About the Authors
Dedication
Authors’ Acknowledgments
Отрывок из книги
It may sound corny, but we feel a certain sense of mission when it comes to nonprofits. We’ve started them, directed them, raised funds for them, consulted for them, volunteered for them, given money to them, and written about them. We’ve worked with nonprofits in one way or another for more years than we care to remember.
Why have we continued to work for nonprofit organizations? Yes, we care about others and want to see the world become a better place – our values are important to us. But, to be honest, that’s not the only reason we’ve worked for nonprofit organizations for so many years. We believe the reason is that we can’t think of anything more interesting or more challenging to do.
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Fundraising for fun and profit
Nearly every nonprofit organization depends on generous donors for the cash it needs to pay its bills and provide its services. Even if you have income from ticket sales, admission charges, or contracted services, you’ll find that raising additional money is necessary to keep your organization alive and thriving.
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