Leo Fender
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Оглавление
Phyllis Fender. Leo Fender
Отрывок из книги
PRAISE FOR LEO FENDER
When other companies made electric guitars, that is all they did, but Leo had the whole concept in mind: he made an amplifier to match the guitar. It is, after all, electric! This left the other guys with only half an egg. If you also used a Fender amp, you had the whole deal. So simple, so complete, whether you preferred a Stratocaster or a Telecaster. Sturdy, reliable, and beautifully made, Fender remains the standard that others strive to reach—let alone the bass!
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(AND PROUD OWNER OF A ’57 STRAT REISSUE)
Despite the Depression and the repeated layoffs, Leo still had drive. In fact, he had lots of drive. The farm upbringing taught him a strong work ethic, selling vegetables at the market taught him some people skills, making tools in the barn taught him woodworking and metalwork, and the accounting work taught him the dollars and cents of business. Studying the daily construction of Plumber Auditorium showed him how to build a facility, his tinkering with radios schooled him in electronics, dissecting alarm clocks showed him the world of mechanical engineering, and building and successfully selling PA systems gave Leo a spark of the entrepreneurial life. Leo knew how to create value and cut costs. He was a practical, hands-on guy. Leo’s motto was always, “I’ll buy it used, or I’ll make it myself.”
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