The Power of Promotion! On-line Marketing For Toastmasters Club Growth

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Rae Stonehouse. The Power of Promotion! On-line Marketing For Toastmasters Club Growth

Section One

Chapter One: Introduction

Chapter Two: Traditional Toastmasters Club Membership-Building Marketing Strategies

The New Marketing Strategies

Chapter Three: Branding

Chapter Four: Toastmasters Club Websites

Section Two: Social Media Explored

Chapter Five: Facebook

Advantages:

Disadvantages/Considerations:

Group Page vs Fan page / Open Group vs Closed Group

How to Create and Set-up a Facebook “Fan” Page

Cover Photos (banner)

How Not to Design a Cover Photo

How to Design a Cover Photo

How to Install a Cover Photo (similar to a banner on a website)

Example of Facebook Cover Page Display Sizes:

How to Create & Upload a Profile Picture (small photo)

Profile Picture on the Timeline

Navigational Links

Second Navigational Bar

How to Promote Your Toastmaster’s Club Facebook Page

Where to get Content to Post:

Arising From Within Your Club:

From Toastmasters International:

Within Your Local Community:

From Your Own Computer & Imagination:

Additional Tips:

How to Add Graphics to Your Posts

How to Schedule Content Postings to the Timeline

How to Link Your Facebook Page and Content to other Social Media

Optimize your FB page for search engines (SEO = Search Engine Optimization)

More About Notes: Description

Interface

Features

Instructions

Reaching Out With Your Facebook Page

Creating & Publishing an Event on Facebook

How do I create an event?

Events Privacy

Facebook Insights

Final Thoughts on Facebook:

Chapter Six: Linkedin

Advantages:

Disadvantages/Considerations:

How to Use Linkedin to Promote Your Toastmasters Club

Final Thoughts on Linkedin:

Chapter Seven: Twitter

Advantages:

Disadvantages/Considerations:

How to Create a Twitter Account for Your Toastmaster’s Club

To create an account on the web:

Tips for picking a username:

Setting Up Your Twitter Profile

Creating Your Twitter Profile Header:

Twitter Profile Picture:

Step by Step Use of Twitter:

Part One: Tweet and Gather Followers

Part Two: Find and Organize People You Follow

Part Three: Set Up Your Profile

Part Four: Using the Other Features

How to Use Twitter Effectively

Final Thoughts on Twitter:

Chapter Eight: Google Plus (aka Google +, G+)

Google Plus Features and Functions: User profile

Circles

Stream

Communities

Events

Final Thoughts on Google Plus:

Chapter Nine: YouTube

Utilizing Video in your Toastmasters Club:

Creating a YouTube Channel for Your Toastmaster’s Club:

Optimizing Your Videos for Search Engines:

Final Thoughts on YouTube:

Chapter Ten: Instagram

Advantages:

Disadvantages/Considerations:

Chapter Eleven: Meetup

Chapter Twelve: Blab

Here is some promo from their site https://blab.im/ . “Watch Live Conversations: The internet’s most interesting interviews, talk shows, casual hangouts, debates, discussions and live workshops in one place.”

Final Thoughts on Blab: With this technology well within our reach, the possibilities are enough to keep me awake at night thinking about it. At the time of writing this section, Blab is in beta version. Whether that means that they have an even better version on the way or whether they will start charging a fee for this version or a premium version, remains to be seen

Chapter Thirteen: MailChimp

Building your list:

Sending beautiful campaigns:

Reports:

Chapter Fourteen: Blogs

Chapter Fifteen: Letters to the Editor

Chapter Sixteen: On-line Event Calendars

Chapter Seventeen: SlideShare

Chapter Eighteen: Webinars

Chapter Nineteen: Pinterest

Final Words on Pinterest:

Chapter Twenty: Hootsuite

Chapter Twenty One: Reddit

Reddit refers to itself as the self-styled “front page of the internet.”

Chapter Twenty Two: Sources of Images

Pixabay: https://pixabay.com/ Their promo “Over 480,000 free photos, vectors and art illustrations. Finding free images of high quality is a tedious task - due to copyright issues, attribution requirements, or simply the lack of quality. This inspired us to create Pixabay - a repository for stunning public domain pictures. Your source for royalty free stock photos and copyright free vector graphics. You can use any Pixabay image without attribution in digital and printed form, even for commercial applications.”

Chapter Twenty Three: Paid Advertising?

Appendix: Examples of Blogs Written With Toastmasters Promotion In Mind. Top 10 Powertips for Presenting with Passion

And the Winner is … The Art of Presenting Awards: Practical Tips & Techniques

Let Me Introduce … The Art of Introducing a Speaker: Practical Tips & Techniques

How Big is Your Sandbox?

Conclusion

About the Author

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A few years back my Toastmasters club stopped meeting and took the summer months off. Summer in our part of the world is July and August. We ended June with a healthy twenty members, however when September rolled around and we started up again, we only had six members return.

As the club President this caught me by surprize. I had to quickly put measures in place to bring us up to charter strength of twenty members. One of those measures was to look at our club as a business and what we would have to do to make our club a successful “business.”

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Address: You have at least two choices as to what you can add here, either the address of where your club meets or the designated mailing address of your club. I’m in favour of the meeting place address as it provides extra promotional value. I don’t think very many people nowadays would actually send snail mail to a club anymore in favour of e-mail or a phone call.

Hours: Insert the start and end time for your club meeting.

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