On-Camera Coach
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Reed Karin M.. On-Camera Coach
Wiley & SAS Business Series
Preface
Acknowledgments
SECTION ONE. The Inescapable Reality – We All Have to Communicate through a Camera
CHAPTER 1. Why You Need to Read This Book
The Power and Pervasiveness of Video
The Decline of the Professional Spokesperson
The Global Communication Tool of Choice
Hiring by Skype
The Perils of Video
How Reading This Book Can Improve Your On-Camera Performance
Chapter Takeaways
CHAPTER 2. Why the Camera Changes Everything
My “Aha!” Moment
A Camera Changes Everything
The Archenemy of Performance Success: You
The Key to On-Camera Success: Authenticity
Chapter Takeaways
SECTION TWO. The MVPs of Performance Success
CHAPTER 3. M– Mental Mind-set: The Prep before the Performance
Reaching the Real Audience
The Bottom Line: It's Not about You
Chapter Takeaways
CHAPTER 4. V– Vocal Variety: Pacing and Pausing with Purpose
The Musicality of Your Delivery – What's Your Range?
Setting Your Pace with the Viewer in Mind
Finishing Your Thoughts
Using the Power of the Pause
The Lowdown on Uptalk
Chapter Takeaways
CHAPTER 5. P– Physical Factors: On-Camera Movement with Meaning
On-Camera Gesturing: An Out-of-Body Experience
Getting Familiar with Frame Size
The Role of Off-Camera Movement
Posture Pointers
Making Eye Contact When You Can't See Your Audience
Chapter Takeaways
SECTION THREE. Ready to Wear.. or Not
CHAPTER 6. Looking the Part – Wardrobe 101
Match Audience Expectations
Boring Is Best
Spin the Color Wheel
Putting on the Pounds
Dress Right for the Mic
Your Fifth Appendage: A Smartphone
Additional Considerations for Men
Chapter Takeaways
CHAPTER 7. Hair and Makeup
Hair Hassles
On-Camera Makeup Musts for Women
What You Need in Your Kit
Makeup for Men
Glasses or No Glasses
Chapter Takeaways
SECTION FOUR. Best Practices for Creating Your On-Camera Message
CHAPTER 8. Organizing for the Ear
The Rule of Three
Repetition, Repetition, Repetition
Chapter Takeaways
CHAPTER 9. Writing for the Spoken Word
The Challenges of Reading Written Prose Aloud
Why the Whisper Test Won't Work
Writing Tip 1: Keep It Short
Writing Tip 2: Don't Fear the Grammar Police
Writing Tip 3: See Spot.. Be Bored
Exercises for Writing the Way You Speak
Chapter Takeaways
SECTION FIVE. How to Read without Sounding Like You Are
CHAPTER 10. Marking Your Script
Step One: Smooth Out the Script
Step Two: Add Phonetics Where Appropriate
Step Three: Mark with Meaning
Step Four: Place Your Pauses
Chapter Takeaways
Script Marking Exercises Answer Key
CHAPTER 11. Tackling the Teleprompter
Lessons Learned from Michael Bay's Implosion
Teleprompter-Friendly Copy: Best Practices
The Role of the Teleprompter Operator
Prompter Practice Made Possible
Lost in the Teleprompter
Chapter Takeaways
SECTION SIX. The Most Common On-Camera Performance Scenarios
CHAPTER 12. Presenting Directly to the Camera in a Studio Setting
Considerations for Corporate Video
Preparing for the Shoot
Orienting Yourself to the Studio
Pulling Off a Great Performance
Reviewing Your Performance
Chapter Takeaways
CHAPTER 13. Videoconferencing and Interviews via Video Chat
Changes in Where and How You Work
Hiring by Skype
Why You Want to Turn on Your Webcam
Best Practices for VC
Recording a Videoconference
Chapter Takeaways
CHAPTER 14. Webcasts – Best Practices for Panelists and Moderators
Why a Webcast Is Easier to Master
Best Practices for Panelists
Best Practices for Moderators
Staying Hydrated
Chapter Takeaways
CHAPTER 15. Broadcast Interview Basics
Before the TV Interview
During the TV Interview
After the TV Interview
Interviews by Satellite
Chapter Takeaways
Conclusion: Embrace Communicating through the Camera
About the Author
Index
WILEY END USER LICENSE AGREEMENT
Отрывок из книги
For the business executive of today – and surely of tomorrow – being able to communicate through a camera is an essential skill. It's powerful. It's immediate. It's often necessary to reach global audiences.
It's never been easier to leverage video across the corporate landscape to reach both internal and external audiences. Cameras are no longer confined to studios or designated videoconference rooms; they're on our phones, our laptops, and our tablets. A face-to-face meeting with a client on the other side of the world may require only a video chat app and a strong Wi-Fi network.
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Video meetings can be more meaningful, too. It's easier to build rapport with colleagues and “read the room” when you can see your audience. Body language speaks volumes but is silent on a teleconference call. Videoconferencing allows participants to pick up on nonverbal cues that would have been missed. In addition, research has shown that the majority of us are visual learners, so teleconferencing as a communication tool puts everyone at a disadvantage by forcing us to be primarily auditory learners.
Video chat applications have completely revamped the hiring process across all verticals.
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