Оглавление
Richard Lees. Shift
Table of Contents
List of Illustrations
Guide
Pages
Shift. Transform Motion into Progress in Business
FOREWORD
ACKNOWLEDGMENTS
Our adaptive leaders
Our adaptive families
Our adaptive readers
INTRODUCTION: ROCKING HORSES DON'T BELONG IN BOARDROOMS
Charting progress in a modern business world
The race to the top
There are no silver bullets
Uncovering your starting point
Working towards meaningful transformation
Part One Principal
Chapter 1 The Peppered Moth: Why adaptation and evolution are essential in twenty-first-century business
The evolution mindset
The Bandersnatch process
Don't proxy process for performance
Emotional intelligence is more than a process
Rich's take. Would you like a free coffee?
Principles guide the business
Rich's take. Can you help us improve, please?
The aim is an adaptive organisation that can transform motion into progress
Progress accelerator
Highlights
Note
Chapter 2 The Chicken KPI: Focus on outcomes and progress will come
The Healing Pyramid
Mistaking motion for progress
First things first
Focus on the outcome
Not everything that matters can be measured
Rich's take. Bury the food…
Rich's take. Misplaced focus
Savings, but at what cost?
Connecting the dots
Az's take. Know your business model
Measurement as a catalyst for change
When measurement works
Does it make the “car” go faster?
Always ask “Why?”
Customer experience vs revenue
Az's take. Ready for takeoff
The KPI Tree
Progress accelerator
Highlights
Notes
Chapter 3 The Queen's Gambit: Translating strategy into tactics
If you're going to do something, do the right thing
Focusing on outcomes over outputs
Learn and evolve
Yesterday's tactics aren't tomorrow's strategy
Not everything is in your control
Immersive versus invisible experiences
Az's take. Are you sitting comfortably?
“The answer is 42”
Finding clarity through classification
How do classification systems aid decision making?
Az's take. Give good solutions
Az's take. No onions please
The Moment Builder
Rich's take. We're sorry your branch is closing
Rich's take. Cooking up a storm
Az's take. Product over people
Every sale matters
Rich's take. It's not our fault but…
From automation to augmented intelligence
Rich's take. Are your debts mounting up?
It's never just one dimension
Please don't leave your rubbish
The Fluid Cube
Fluid personas
Fluid journeys
Fluid expectations
Highlights
Part Two The Crew
Chapter 4 Make Every Shot Count: Why agile decision making is essential to making progress
The battlefield of modern business
#1 Think big, start small, scale fast
Rich's take. Time to cool off
#2 Don't let perfect be the enemy of good
Az's take. Let's get ready to race
#3 Make sure you're planting trees
Rich's take. Small cuts lead to big consequences
#4 Measure marginal gains and losses, or you'll be in hot water
The slimmest of margins
There's no such thing as an average customer
#5 Know what good looks like for you
Compare outside your industry
Rich's take. Closest to the pin or best score on the hole?
Az's take
#6 Make sure you don't just tick the boxes
Pizza or pasta?
#7 Make headless design a mindset
Do you need a boost?
#8 Beware of initiative fatigue
Az's take. Stand off
#9 Let success breed success
The outcome model
Progress accelerator
Highlights
Notes
Chapter 5 Row the Boat in Time: Creating empowered and aligned teams to achieve progress
Az's take. Don't be shy…
Culture starts from the top…but lives in the foundations
Align the crew behind your purpose
Freedom in a box
Is your organisation a spider or a starfish?
The value of autonomy
Are you just shuffling deckchairs?
When sales and science don't align
Selling the dream without the reality
Who's on the bus and where are these people sitting?
Az's take. Stepping into the Magic Kingdom
Making the most of what you have
Rich's take. Make do and win…
Raising and training unicorns
Az's take. Left or right?
Efficiency: The final piece of the puzzle
Why aren't we moving faster?
Highlights
Rich's take. Paddling out
Notes
Part Three The Season
Chapter 6 Turn Headwinds into Tailwinds: Positioning your team to adapt to the external environment
How high are your walls?
Flicking the switch
Lowering the walls
Blending organisational silos
When the wall is too high
Finding the balance
The blinking business
Rich's take. Seeing shades of grey
Creating an environment where your business can flourish
Rich's take. A beam of sunshine
Finding your starting point
Rich's take. What's holding you back?
People make the business
Highlights
Note
Chapter 7 It Will Rain on Your Parade: Mitigating and adapting to events beyond your control
Flexible strategies are a necessity
Not all businesses are created equal
Follow the leader or lead the pack?
A constant process of evolution
Rich's take. The elephant versus the rhino
Don't turn the elephant into a rhino
Slipstreaming and overtaking
Creating opportunities in a crisis
Where are you sitting?
Change beyond a crisis
You can't fight modernisation
Economic upheaval: adapt or die
Turning motion into progress
Where do you start?
Stuck in a cycle
Az's take. When the chips are down
Escaping the headlights
Rich's take. Are you drowning?
You don't always need a saviour
What's happening in the consumers' world?
You can't control your customers
Expectations versus reality
Az's take. Getting hooked
Meeting customer needs is your best competitive advantage
Az's take. Match point
Fear versus determination
Rich's take. Mind over matter
The game is never over
Az's take. Attack is the best form of defence
What about the environment?
Highlights
Notes
Chapter 8 Go for the Albatross: Identifying big opportunities and finding the confidence to grab them
Knowing when to take the risk
Playing for the win, rather than the draw
What's the worst outcome you'll get?
Do you have to go early to land an albatross?
When to go for the albatross
Go for 10× not 10%
Wins aren't always short term
You can't cut corners when you're building foundations
Az's take. You're disqualified
Keep things simple
What does your customer need?
Rich's take. The killer form
Sometimes you have to strip back to go forwards
Az's take. Back to basics
Trust yourself, but apply the logic test
Rich's take. Mortgage approved
Go back to first principles
Cut above the rest
Are we nearly there yet?
Highlights
Notes
CONCLUSION
Shift gears to accelerate your progress
Progress accelerator
EPILOGUE. What our adaptive leaders have to say
Put the customer first
Have an aligned purpose with strong values
Balance the C-suite perspective
Short-term versus long-term planning
Brand versus data
Pivot from measuring what you can, to measuring what you should
ABOUT THE AUTHORS
Rich's take on Az
Az's take on Rich
INDEX
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