Оглавление
Richard Myrick. Running a Food Truck For Dummies
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go from Here
Part 1. Rolling into the Food Truck Industry
Chapter 1. Food on Wheels: The Lowdown on Food Trucks
Checking Out a Typical Day in the Life of a Food Truck Owner
Discovering Whether You Have What It Takes to Run a Food Truck
Doing Some Initial Work to Start Your Food Truck
Preparing to Launch Your Business
Keeping Your Food Truck Business Running Well on All Levels
Luring (and Keeping) Crowds
Chapter 2. Deciding What Kind of Food Truck Is Right for You
Generating Your Food Truck’s Concept
Evaluating Different Types of Vehicles
Figuring Out How to Get the Vehicle of Your Choice
Naming Your Food Truck
Another Possibility: Joining a Franchise
Chapter 3. Understanding and Researching Your Local Food Truck Market
Understanding the Importance of Competition in the Food Truck Industry
Connecting Profitability to the Competitive Response Cycle
Identifying and Analyzing Potential Customers
Keeping an Eye on the Competition
Building Your Food Truck Battle Plan
Part 2. Getting Your Food Truck Ducks in a Row
Chapter 4. Writing a Food Truck Business Plan
Understanding Why a Business Plan Matters
Looking at the Parts of a Business Plan
The Bottom Line: Looking Deeper at the Financials
Chapter 5. Securing Financing for Your Food Truck
Do the Math: Knowing How Much Money You Need for the First Year
Considering the Use of Your Own Funds
Understanding Different Types of Capital Funding
Chapter 6. Understanding Business Structures, Licenses, and Other Legal Stuff
Identifying the Help You Need
Surveying Different Structures for Your Food Truck Business
Familiarizing Yourself with Local Laws
Looking at Food Truck Licenses and Permits
Buying the Insurance You Need
Chapter 7. Parking and Presenting Your Food Truck
Discovering Where the Street Traffic Is
Exploring Other Excellent Parking Options
All Dolled Up: Presenting Your Vehicle
Part 3. Preparing to Open Your Service Window
Chapter 8. Creating Your Food Truck Menu
What Do You Have Today? Making Major Menu Decisions
Validating Your Menu with Taste Tests Before You Go Prime Time
Pricing Principles: Figuring Out How Much to Charge
Designing Your Menu Board
Hiring a Consultant (If You Need One) to Help with Your Menu
Deciding When to Change Your Menu
Chapter 9. Finding a Commercial Kitchen for Your Food Truck
Getting to Know Commercial Kitchens
Exploring Other Kitchen Options
Chapter 10. Purchasing and Managing Supplies
Assembling Your Supply List
Working with the Best Suppliers for Your Food Truck
Building an Efficient Inventory System
Chapter 11. Hiring and Training Your Food Truck Team
Finding and Hiring the Staff You Need
Using E-Verify for Employment Eligibility Verification
Setting Up and Using Policies to Live By
Training Your Staff
Making Staff Schedules
Motivating and Retaining Your Staff
Chapter 12. Setting Up Your Office and Managing Money Matters
Deciding Where to Set Up Your Office
Creating Lines of Communication with the Right Office Equipment
Investigating Payment Issues
Part 4. Keeping Your Food Truck Running Smoothly
Chapter 13. Running a Safe, Clean Food Truck and Keeping It on the Road
Making Sure Your Food Is Safe
Keeping Your Food Truck Clean
Protecting Your Food Truck Customers and Staff Members
Keeping Your Truck Comfortable in All Temperatures
Fueling, Maintaining, and Repairing Your Kitchen on Wheels
Chapter 14. Evaluating the State of Your Food Truck Business
Investigating Key Performance Indicators
Evaluating and Using Feedback
Part 5. Generating Buzz and Growing Your Food Truck Business
Chapter 15. Mastering Food Truck Marketing and Public Relations
Defining Your Marketing Message
Communicating Your Marketing Message with Public Relations
Putting Together Press Releases
Creating a Compelling Website for Your Food Truck
Chapter 16. Handling the Art of Social Media
Sounding Off on the Importance of Social Media to Your Food Truck Business
Talking about Twitter
Paging through Facebook
Checking In with Foursquare
Attract More Business with an Instagram Account
Considering Other Social Media Platforms
Chapter 17. Attracting and Retaining Your Customers
Getting a Handle on Who Your Customer Really Is
Setting and Exceeding Expectations
Always Treating Customers the Right Way
Establishing Email Lists to Promote Special Deals
Distinguishing Your Food Truck from Your Competitors with a Catchy Line
Converting Unsatisfied Guests into Repeat Customers
Chapter 18. What’s Next? Determining the Future of Your Food Truck Business
Expanding Your Fleet
Providing Catering Services
Franchising Your Food Truck Business
Opening a Brick-and-Mortar Restaurant Based on Your Food Truck’s Concept
Rebranding Your Truck If Your Concept Just Isn’t Working
Selling Your Food Truck
Part 6. The Part of Tens
Chapter 19. Ten Myths about Food Trucks
Running a Food Truck Is Easy
I’ll Get Rich by Owning a Food Truck
I Love to Cook, So I Should Open a Food Truck
I’ve Worked in a Food Truck, So I’m Ready to Run the Show
I’m Going to Be a Celebrity Chef
Food Trucks Compete Unfairly with Restaurants
Food Trucks Don’t Pay Rent
Food Trucks Go Only to Trendy Areas
Food Trucks Create More Traffic and Pollution than Restaurants Do
The Health Department Doesn’t Inspect Food Trucks
Chapter 20. Ten Tips for Preventing Food Truck Failure
Develop an Identity and Stick to It
Analyze Your Market Carefully
Write a Business Plan
Plan for a Year’s Worth of Capital
Hire and Train Wisely
Have a Grand Opening
Ensure Consistency
Control Your Food Costs
Solicit Opinions Other Than Your Own
Be a Present Leader
Chapter 21. Ten Tips for Dealing with Food Truck Health Inspections
Inspect Your Food Truck Every Month
Schedule a Mandatory Staff Meeting to Delegate Tasks
Figure Out What to Fix from the Past
Ask for an Inspection by an Exterminator
Check Your Refrigeration
Keep Your Cooler Shelves Clean
Check Your Water Temperature
Clean Your Drinking Glasses
Proactively Make an Appointment for an Inspection
Inform Your Staff that the Health Inspector Is Coming – It’s Showtime!
About the Author
Authors' Acknowledgments
Dedication
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