Реклама. ООО «ЛитРес», ИНН: 7719571260.
ENDORSEMENTS FOR THE AMAZON JUNGLE
TABLE OF CONTENTS
ACKNOWLEDGMENTS
FOREWORD
WHY I WROTE THIS
Chapter 1: FROM NOWHERE TO EVERYWHERE
IT’S BIGGER THAN YOU THINK
IF YOU’RE NOT ON AMAZON, YOU’RE NOT ONLINE
SUCCESS IN THE MARGINS
5 COMMON TRAITS OF AMAZON TOP SELLERS
OWN YOUR DESTINY
CHAPTER SUMMARY
Chapter 2: START WITH YOUR STORY
A DOWNWARD SPIRAL
THE GOOD DOCTOR
INSTRUCTIONS: PLAY
CHAPTER SUMMARY
Chapter 3: RESEARCH. THE KEY TO WINNING ON AMAZON
5 ESSENTIAL STEPS FOR FINDING A WINNING PRODUCT
STEP 1: WHAT MOVES YOU?
STEP 2: WHAT’S HOT?
4 Easy Steps for Market Assessment: A Bird Feeder Case Study
STEP 3: MARKET SIZE MATTERS!
The 999 Cart Trick
STEP 4: FIND FLAWS. IT’S WHERE THE OPPORTUNITY IS
Nafeeko Case Study, Part 1: Do your research
STEP 5: HIT THE SWEET SPOT
CHAPTER SUMMARY
Chapter 4: GET IT MADE. MAKE IT COOL
BAD REVIEW? GOOD OMEN
WHAT’S YOUR PRICE?
2014 Profitability Table
2020 Profitability Table
PRODUCT SPECIFICATION SHEET (PSS)
FIND A FACTORY (OR FIVE)
Made in the USA
Sourcing Overseas
RUN THE NUMBERS
Plug in the cost figures
Build every anticipated cost into your PSS
MAKE IT COOL. MAKE IT YOURS
Design
Packaging should be cool, too!
INSPECT & RESPECT
Inspect samples
Sample size?
LAND IT (AND FBA-IT!)
CHAPTER SUMMARY
Chapter 5: LIST IT TO SELL IT!
AMAZON SELLER REGISTRATION
ARE YOU SEO-FRIENDLY?
Search Results Page (SRP) & Click-Through-Rate (CTR)
Competitor & Keyword Research
LISTING OPTIMIZATION & CONTENT CREATION
“Above the Fold”
Amazon A+ Content
Design your own store
DO YOU KNOW WHO YOUR CUSTOMER IS?
Features tell, benefits sell
Copy matters!
Read the Reviews
Cut to the chase with infographics
A picture truly is worth 1,000 words
Video persuasion
LAUNCH. LISTEN. LEARN. (REPEAT!)
CHANGE. EXPECT IT
CHAPTER SUMMARY
Chapter 6: FORGET WHAT YOU KNOW ABOUT RETAIL
THE AMAZON MINDSET
START LOW, END HIGH
SALES RANK METRICS
Product Reviews Are King
Impressions & Clicks
Ship Fast (FBA Logistics)
WHEN EVERYTHING CLICKS
Chapter 7: BUILDING YOUR BRAND ON AMAZON
BEST OF BOTH WORLDS
Rick’s version
FEATURES TELL, BENEFITS SELL
READ THE REVIEWS
SHARE YOUR BACKSTORY
Puriya: The ultimate origin story
From Obscurity to Winner’s Circle
Putting it all together: The Plugable Story
5 KEY STRATEGIES FOR BUILDING A GREAT BRAND
Key #1: Find your Unique Selling Proposition (USP)
Key #2: Zig when they zag
Key #3: Deliver Value
Key #4: ALWAYS Listen to your Customers
Key #5: Use Authentic Testimonials
AN AMAZON MAKE-OVER: THE VESTA PRECISION STORY
CHAPTER SUMMARY
Chapter 8: FULFILLMENT & INVENTORY
RETAIL ARBITRAGE
DROPSHIPPING
CARRYING OTHER PEOPLE’S INVENTORY
YOUR OWN PRIVATE LABEL
FULFILLMENT BY AMAZON (FBA)
CHAPTER SUMMARY
Chapter 9: PAY TO PLAY!
WHY ARE ADS SO IMPORTANT?
4 TYPES OF AMAZON ADVERTISING
KEEP YOUR EYE ON THE BALL
CAST A WIDE NET
AD OPTIMIZATION
CHAPTER SUMMARY
Chapter 10: BUILDING YOUR BRAND OFF AMAZON
WHAT IS DIRECT RESPONSE MARKETING?
Sell to Brand: The Powerizer Story
OMNICHANNEL MARKETING
CONTROL THE NARRATIVE
Key essentials for your online store
Another plug for video
5 Steps to Creating An Effective Demonstration Video
BUILD YOUR DATABASE
Natural Stacks: A case study in database marketing
CONTENT MARKETING
CLEAN KEY: A CASE STUDY
CHAPTER SUMMARY
CONCLUSION
FIRE. READY. AIM
THE DREADED FALSE POSITIVE
READY. AIM. FIRE
Report total dollar value of goods sold
What about safety?
SEMPER GUMBY
BONUS PAGE/CALL TO ACTION
ABOUT THE AUTHORS. JASON BOYCE
RICK CESARI
RESOURCES. WWW.AVENUE7MEDIA.COM/THEAMAZONJUNGLE
AMAZON ACCOUNT SET UP
AMAZON PRODUCT & KEYWORD RESEARCH
BOOKS
FEATURED BUSINESSES & BRANDS
MANUFACTURING. Datamyne.com
ImportGenius.com
Panjiva.com
QIMA
Thomasnet.com
MARKETING & ADVERTISING
PODCASTS. 10k Collective
Actualize Freedom
Interview Valet
The Buy Box Experts Podcast
The Jason & Scot Show Podcast
THE AMAZON JUNGLE
Juozas Kaziukenas, Founder, Marketplace Pulse
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“I knew Rick by reputation even before I met him, and I was already impressed. I had the opportunity to meet him when he spoke at one of our events and my level of respect increased tenfold. Then I read his previous book and knew I would be reading everything he wrote in the future if I wanted to stay current and relevant in the eCommerce space. And now, after having reading his new book, I know that I can recommend it without hesitation. The Amazon Jungle is where you turn when you need some reliable, trustworthy guidance and need to build your knowledge base. Rick and Jason know their stuff and enjoy helping entrepreneurs learn from their own past experience. Great read from an interesting and knowledgeable source!”
Melissa Simonson, Empowery eCommerce Cooperative
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