The Amazon Jungle

The Amazon Jungle
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Описание книги

Shares the truth about Amazon which is not widely known Shows why Third-Party Sellers are a key reason for Amazon’s current and future success Shares why having the right strategy is key to Amazon success A Top-200 Seller and billion-dollar brand builder share how they’ve done this for nearly 20 years Is a proven playbook to protect and grow brands on Amazon Will appeal to all Product Brand Sellers and 3rd party Amazon Sellers (over 5 million)

Оглавление

Rick Cesari. The Amazon Jungle

ENDORSEMENTS FOR THE AMAZON JUNGLE

TABLE OF CONTENTS

ACKNOWLEDGMENTS

FOREWORD

WHY I WROTE THIS

Chapter 1: FROM NOWHERE TO EVERYWHERE

IT’S BIGGER THAN YOU THINK

IF YOU’RE NOT ON AMAZON, YOU’RE NOT ONLINE

SUCCESS IN THE MARGINS

5 COMMON TRAITS OF AMAZON TOP SELLERS

OWN YOUR DESTINY

CHAPTER SUMMARY

Chapter 2: START WITH YOUR STORY

A DOWNWARD SPIRAL

THE GOOD DOCTOR

INSTRUCTIONS: PLAY

CHAPTER SUMMARY

Chapter 3: RESEARCH. THE KEY TO WINNING ON AMAZON

5 ESSENTIAL STEPS FOR FINDING A WINNING PRODUCT

STEP 1: WHAT MOVES YOU?

STEP 2: WHAT’S HOT?

4 Easy Steps for Market Assessment: A Bird Feeder Case Study

STEP 3: MARKET SIZE MATTERS!

The 999 Cart Trick

STEP 4: FIND FLAWS. IT’S WHERE THE OPPORTUNITY IS

Nafeeko Case Study, Part 1: Do your research

STEP 5: HIT THE SWEET SPOT

CHAPTER SUMMARY

Chapter 4: GET IT MADE. MAKE IT COOL

BAD REVIEW? GOOD OMEN

WHAT’S YOUR PRICE?

2014 Profitability Table

2020 Profitability Table

PRODUCT SPECIFICATION SHEET (PSS)

FIND A FACTORY (OR FIVE)

Made in the USA

Sourcing Overseas

RUN THE NUMBERS

Plug in the cost figures

Build every anticipated cost into your PSS

MAKE IT COOL. MAKE IT YOURS

Design

Packaging should be cool, too!

INSPECT & RESPECT

Inspect samples

Sample size?

LAND IT (AND FBA-IT!)

CHAPTER SUMMARY

Chapter 5: LIST IT TO SELL IT!

AMAZON SELLER REGISTRATION

ARE YOU SEO-FRIENDLY?

Search Results Page (SRP) & Click-Through-Rate (CTR)

Competitor & Keyword Research

LISTING OPTIMIZATION & CONTENT CREATION

“Above the Fold”

Amazon A+ Content

Design your own store

DO YOU KNOW WHO YOUR CUSTOMER IS?

Features tell, benefits sell

Copy matters!

Read the Reviews

Cut to the chase with infographics

A picture truly is worth 1,000 words

Video persuasion

LAUNCH. LISTEN. LEARN. (REPEAT!)

CHANGE. EXPECT IT

CHAPTER SUMMARY

Chapter 6: FORGET WHAT YOU KNOW ABOUT RETAIL

THE AMAZON MINDSET

START LOW, END HIGH

SALES RANK METRICS

Product Reviews Are King

Impressions & Clicks

Ship Fast (FBA Logistics)

WHEN EVERYTHING CLICKS

Chapter 7: BUILDING YOUR BRAND ON AMAZON

BEST OF BOTH WORLDS

Rick’s version

FEATURES TELL, BENEFITS SELL

READ THE REVIEWS

SHARE YOUR BACKSTORY

Puriya: The ultimate origin story

From Obscurity to Winner’s Circle

Putting it all together: The Plugable Story

5 KEY STRATEGIES FOR BUILDING A GREAT BRAND

Key #1: Find your Unique Selling Proposition (USP)

Key #2: Zig when they zag

Key #3: Deliver Value

Key #4: ALWAYS Listen to your Customers

Key #5: Use Authentic Testimonials

AN AMAZON MAKE-OVER: THE VESTA PRECISION STORY

CHAPTER SUMMARY

Chapter 8: FULFILLMENT & INVENTORY

RETAIL ARBITRAGE

DROPSHIPPING

CARRYING OTHER PEOPLE’S INVENTORY

YOUR OWN PRIVATE LABEL

FULFILLMENT BY AMAZON (FBA)

CHAPTER SUMMARY

Chapter 9: PAY TO PLAY!

WHY ARE ADS SO IMPORTANT?

4 TYPES OF AMAZON ADVERTISING

KEEP YOUR EYE ON THE BALL

CAST A WIDE NET

AD OPTIMIZATION

CHAPTER SUMMARY

Chapter 10: BUILDING YOUR BRAND OFF AMAZON

WHAT IS DIRECT RESPONSE MARKETING?

Sell to Brand: The Powerizer Story

OMNICHANNEL MARKETING

CONTROL THE NARRATIVE

Key essentials for your online store

Another plug for video

5 Steps to Creating An Effective Demonstration Video

BUILD YOUR DATABASE

Natural Stacks: A case study in database marketing

CONTENT MARKETING

CLEAN KEY: A CASE STUDY

CHAPTER SUMMARY

CONCLUSION

FIRE. READY. AIM

THE DREADED FALSE POSITIVE

READY. AIM. FIRE

Report total dollar value of goods sold

What about safety?

SEMPER GUMBY

BONUS PAGE/CALL TO ACTION

ABOUT THE AUTHORS. JASON BOYCE

RICK CESARI

RESOURCES. WWW.AVENUE7MEDIA.COM/THEAMAZONJUNGLE

AMAZON ACCOUNT SET UP

AMAZON PRODUCT & KEYWORD RESEARCH

BOOKS

FEATURED BUSINESSES & BRANDS

MANUFACTURING. Datamyne.com

ImportGenius.com

Panjiva.com

QIMA

Thomasnet.com

MARKETING & ADVERTISING

PODCASTS. 10k Collective

Actualize Freedom

Interview Valet

The Buy Box Experts Podcast

The Jason & Scot Show Podcast

Отрывок из книги

THE AMAZON JUNGLE

Juozas Kaziukenas, Founder, Marketplace Pulse

.....

“I knew Rick by reputation even before I met him, and I was already impressed. I had the opportunity to meet him when he spoke at one of our events and my level of respect increased tenfold. Then I read his previous book and knew I would be reading everything he wrote in the future if I wanted to stay current and relevant in the eCommerce space. And now, after having reading his new book, I know that I can recommend it without hesitation. The Amazon Jungle is where you turn when you need some reliable, trustworthy guidance and need to build your knowledge base. Rick and Jason know their stuff and enjoy helping entrepreneurs learn from their own past experience. Great read from an interesting and knowledgeable source!”

Melissa Simonson, Empowery eCommerce Cooperative

.....

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