In what there is a value of PR-officer occupation? What useful things do they do? In what there is a creation of work? In what there is a great mission? In what there is a profit for self-actualization, for clients, for society?
At first PR-officers are worried with these questions; clients who have no more money for PR are also worried, besides people who count money are worried as well. Why do we overpay to an organized crowd of bullshitters, if a secretary, any staff advertising manager or a marketer, or at the worst I myself (when there is no work I’d better wag my tongue instead of wasting time) can manage with all that things.
Where is fun for those who hire PR-agency? Let’s leave it for those who still hire PR-agency, and will no ramble it on a secretary who is irresponsible for advertising or marketing, or on ourselves. Perhaps we’ll return to it later, perhaps we won’t.
Оглавление
Роман Масленников. How To Start Your Own PR-Agency In Russia? Anti-Learner's Guide
Review
Introduction
Who can be involved in PR? And who can earn the status of PR-guru?
With what PR-agency begins?
Site promotion of PR-agency
Your first office
PR-officer’s image is a full shit. Who is to profit from it?
Getting and landing clients (simple marketing)
Pricing in PR
List of clients
The PR cadre
Hunting of clever girls
Project controlling
Auxiliary control instruments
Trainees
Your main competitor is freelancer
Defaulters
Test «Is your PR-agency really successful»?
PR tactics
One window
Meticulous people
Faults and a sense of guilt
Clients calls at midnight and in weekends
Take recommendations
Exceeding all expectations
A warning!!!
Author’s contact
Отрывок из книги
In what there is a value of PR-officer occupation? What useful things do they do? In what there is a creation of work? In what there is a great mission? In what there is a profit for self-actualization, for clients, for society?
At first PR-officers are worried with these questions; clients who have no more money for PR are also worried, besides people who count money are worried as well. Why do we overpay to an organized crowd of bullshitters, if a secretary, any staff advertising manager or a marketer, or at the worst I myself (when there is no work I’d better wag my tongue instead of wasting time) can manage with all that things.
.....
The thing is that when you plunge into the abyss of PR, you absolutely lawfully are engaged with lawless activity. PR-rules are regulated neither with law of advertising nor with law of Mass Media, they are not regulated with anything. Nobody read PR-codes but somebody can laugh at them. Once they played a joke in «Absolute power» about three ethics rules of PR-officer:
